Keyword research services in Singapore
Stop writing pages for searches nobody makes
We find the searches your Singapore buyers use, check which ones you can win, and map each one to a page on your site.
#1 on Google Singapore for “digital marketing agency singapore” (checked 2 October 2026) · In every SEO plan from $600 a month · SME500 2023
Blog posts that bring no traffic, and pages that bring no enquiries
Most businesses that ask us about keyword research have one of these problems.
You guessed the keywords
Your pages use the words people inside your business use. Your buyers type something else into Google.
You rank, but nobody buys
You show up for searches made by students and researchers, while the people with a budget find your competitor.
Two pages fight each other
Your service page and a blog post chase the same search. Google can’t tell which one to rank, so neither does well.
What is keyword research?
Keyword research is finding, analysing and ranking the terms people search for, then mapping each one to the page best placed to rank and win the enquiry. It decides whether your SEO and content reach customers or waste months on searches that never pay.
Good research looks at more than search volume. It asks what the person searching wants, whether your business can give it to them, and how hard the search is to win against the sites ranking today.
Will this keyword bring enquiries? How we check
Every keyword on your list has to pass these questions.
- Search intent: is the person looking to learn, compare or buy, and does that match the page we’d rank?
- Business value: if they found you, could they become a customer?
- Search volume: how many people search for it each month in Singapore, read as a rough guide
- Keyword difficulty: how strong the pages ranking now are, compared with your site
- What already ranks: if Google shows guides and you’d offer a sales page, that’s a mismatch
- Local intent: whether people add an area, "singapore" or "near me" to the search
Which keywords to go after first
Your list gets ordered so the early work pays back first.
Searches you nearly rank for
Keywords where you already sit on page two. A better page or a few internal links can move them up.
Buyer searches for your main services
The searches that bring enquiries, mapped to the pages that sell.
Long-tail questions
Longer, more specific searches with less competition and clearer intent, answered in content.
The big head terms
Broad, competitive searches you build toward as the site earns authority.
Every keyword mapped to the right page on your site
Here’s a short example for a physiotherapy clinic in Singapore, and your own map lists every target keyword with its volume, difficulty and intent.
| Page | Primary keyword | Supporting searches | Intent |
|---|---|---|---|
| Home page | physiotherapy clinic singapore | physio clinic, physiotherapist singapore | Commercial |
| Sports injury page | sports injury physiotherapy | sports physio singapore, ACL rehab | Commercial |
| Back pain page | physiotherapy for back pain | lower back pain treatment singapore | Commercial |
| Tampines location page | physiotherapy tampines | physio near tampines mrt | Local |
| Blog guide | how long does physio take to work | how many physio sessions do i need | Informational |
One primary keyword per page means your pages stop competing with each other. The best opportunities also come with content briefs, so each new page is ready to write.
What you get from our keyword research
- Keyword research and competitor analysis for 15 to 100 target keywords, depending on your plan
- A competitor keyword gap: what 2 to 10 competitors rank for that you don’t
- Search volume, keyword difficulty and search intent for every keyword
- A keyword map that gives each page one primary target, with a cannibalisation audit
- Content briefs for the best opportunities
- Singapore, neighbourhood and "near me" searches with local buying intent
- The questions people ask AI assistants and voice search, so your content answers them
- Rank tracking on every target keyword, monthly to weekly depending on your plan
Check the keywords we rank for before you hire us
This is where our own pages sat on Google Singapore on 2 October 2026. Search them yourself.
“digital marketing agency singapore”
#1 on Google Singapore: digitalmarketingagency.sg. Search it yourself.
“digital marketing agency”
#1 on Google Singapore: digitalmarketingagency.sg. Search it yourself.
“local seo singapore”
#1 on Google Singapore: digitalmarketingagency.sg/local-seo. Search it yourself.
“on page seo services”
#1 on Google Singapore: digitalmarketingagency.sg/on-page-seo-services. Search it yourself.
Across the whole site we rank for 589 Singapore keywords, 222 of them in the top 10 (DataForSEO, September 2026), and your keyword research is done by the team that got them there.
Our keyword research process, step by step
Your business and buyers
What you sell, who buys it, which services matter most, and the words your customers use on the phone.
What you rank for today
Your Google Search Console data shows the searches you already appear for, and which ones are close.
Competitor gap
The keywords your competitors rank for that you don’t, and the searches nobody answers well.
Volume, difficulty and intent
Every keyword checked for demand, competition and what the searcher wants.
Prioritise and map
The list ordered by value and effort, with each keyword assigned to one page.
Briefs and tracking
Content briefs for new pages, and rank tracking so you can see each keyword move.
How many keywords should you target?
It depends on how many services, products and areas you sell. Keyword research comes inside every SEO plan, priced on a 12-month term.
| Plan | Monthly price | Target keywords | Competitors analysed | Rank tracking |
|---|---|---|---|---|
| Lite | $600 | Up to 15 | 2 | Monthly |
| Bronze | $900 | Up to 25 | 3 | Monthly |
| Silver | $1,400 | Up to 40 | 5 | Every two weeks |
| Gold | $2,200 | Up to 100 | 10 | Weekly |
Each plan also includes the content, technical fixes and links that get those keywords ranking, plus a guarantee: 10% of your target keywords on page one, or 20% more organic traffic, within six months (15% or 25% on Gold). Month-to-month plans start at $857. See the full package details.
Three keyword mistakes we see on Singapore sites
- Chasing high-volume terms you can’t win yet, while easier buyer searches go to your competitors
- Ignoring search intent, so a sales page tries to rank for a search where Google only shows guides
- Trusting tool volumes as exact. Singapore is a small market, so a keyword showing 20 searches a month can still bring paying customers.
Keyword research for brand-new websites
A new site is the best time to do it. The research shapes your whole site structure and content plan around searches you can win from day one, so you don’t have to rebuild pages later.
Building a site with us? Our website development work can start from your keyword map.
How much does keyword research cost in Singapore?
Keyword research comes inside every SEO plan, from $600 a month for 15 target keywords to $2,200 for 100, on a 12-month plan. If you only want the research, without monthly SEO, we quote it after the free site audit, based on your site, your market and how deep you want to go.
Types of keywords, and which page each one belongs on
| Type | Example | What the searcher wants | Best page |
|---|---|---|---|
| Informational | "how to choose a wedding photographer" | To learn | A blog guide |
| Commercial | "best accounting software for SMEs" | To compare options | A comparison or service page |
| Transactional | "book aircon servicing" | To buy or book now | A service or product page |
| Branded | "your company name reviews" | To check you out | Home, about or reviews page |
| Local | "dentist near tampines mrt" | A business nearby | A location page and your Google Business Profile |
| Long-tail | "waterproof hiking shoes for wide feet" | Something specific | A product page or detailed guide |
The keyword metrics that actually matter
| Metric | What it tells you | Watch out for |
|---|---|---|
| Search volume | Roughly how many searches a month | Tools estimate it, and Singapore numbers look small |
| Keyword difficulty | How hard the current top results are to beat | Each tool scores it differently |
| Search intent | What the searcher wants to do | Read the results page itself, every time |
| Cost per click | What advertisers pay, a sign of buyer value | High CPC often means high competition too |
| Traffic potential | Visits a page could get from all its related searches | One page can rank for hundreds of variations |
| SERP features | Maps, snippets, AI Overviews and ads on the page | They push the ordinary results further down |
Can you do keyword research for free? Start here
Free tools that get you most of the way on a small site.
- Google Search Console: the searches you already appear for, with clicks and positions
- Google Keyword Planner: search volume ranges and keyword ideas, free with a Google Ads account
- Google autocomplete and "People also ask": the phrases and questions people actually type
- Google Trends: whether interest in a search is rising, falling or seasonal
- Your own enquiries: the words customers use on WhatsApp, email and the phone
What keyword research costs
We checked the prices providers publish on their own sites. Few Singapore agencies price keyword research on its own.
| Option | Typical price | What you get |
|---|---|---|
| Do it yourself with free tools | Free | Ideas and rough volumes, and your own time to sort them |
| Paid keyword tools | From about US$139 a month | Volumes, difficulty and competitor data, with no one to read it for you |
| One-off keyword report | From about US$149 | A keyword list with metrics, delivered as a report |
| Inside a monthly SEO plan | $400 to $2,800 a month at entry level in Singapore | Research, mapping, and the work to rank for it |
| Large agency programmes | $3,000 a month and up | Big keyword sets across several markets |
Our keyword research comes inside SEO plans from $600 a month. Prices checked October 2026.
Keyword research for SEO or for Google Ads?
| For SEO | For Google Ads (pay per click) | |
|---|---|---|
| What you pick | Searches you can rank for over months | Searches worth paying for today |
| What matters most | Intent, difficulty and your page | Intent, cost per click and conversion rate |
| Negative keywords | Not used | Needed, to stop paying for the wrong searches |
| How long it lasts | A ranking page keeps bringing traffic | Traffic stops when the budget stops |
Every one of our Google Ads plans starts with keyword research too, from $250 a month. Many businesses use paid search data to find out which keywords convert, then go after them with SEO.
Keyword research for the Singapore market
Singapore is small, so search volumes look tiny next to the US. A keyword with 30 searches a month can be worth more to a clinic or a B2B firm than one with 3,000, if those 30 people are ready to buy. That’s why we weigh business value before volume.
People here search by estate, MRT station and "near me", and spell things both ways: "optimisation" and "optimization", "colour" and "color". Good research catches those variations and the local phrases a global tool can miss.
Keyword research for AI search
More people now type whole questions into ChatGPT, Gemini and Google’s AI Overviews. So we look at the questions behind your keywords too, and plan content that answers them directly.
That work comes inside every SEO plan, with no second retainer. How AI search works for your business.
Keyword research works best with the rest of your SEO
Each of these also has its own page if you only need part of the work.
SEO services
Monthly plans that rank you for the keywords on your map. SEO services.
Content marketing
Articles and pages written to the briefs from your research. Content marketing.
On-page SEO
Titles, headings and copy on each page, tuned to its keyword. On-page SEO.
Local SEO
Map pack rankings for your neighbourhood searches. Local SEO.
SEO audit
A check of what’s holding your site back before you start. SEO audit.
Google Ads
Paid search on the keywords that convert, while SEO builds. Google Ads.
Keyword research for every kind of Singapore business
Clinics and healthcare
Treatment, symptom and location searches, written with advertising rules in mind.
B2B and professional services
The searches decision-makers make before they call.
E-commerce
Product and category searches, mapped across your catalogue. Ecommerce SEO.
Home services
Service plus area searches, like "aircon servicing jurong".
Education and tuition
The subjects, levels and estates parents search for.
Property, finance and legal
Crowded keywords where long-tail questions are the way in.
How to choose a keyword research service
Questions to ask anyone, us included.
- Will I get a keyword map, or only a spreadsheet of keywords?
- How do you judge search intent and business value?
- Do you use my Search Console data, or only third-party tools?
- Will you show me competitor gaps?
- Can you also write and optimise the pages, or is the research where it stops?
Who does your keyword research
D’Marketing Agency is a Singapore digital marketing agency in Tampines, founded by Leo Tan and an SME500 Singapore award winner in 2023. Your keyword research is done by our SEO team here.
They’re the same people who write your content briefs, track your rankings and walk you through your monthly report.
Keyword research terms, in plain English
- Keyword: the words someone types into Google
- Search volume: the estimated number of searches a month
- Keyword difficulty: a score for how hard it is to reach page one
- Search intent: what the person searching wants to do
- Long-tail keyword: a longer, more specific search with less competition
- Keyword map: a plan giving each page one main keyword
- Keyword cannibalisation: two of your pages competing for the same search
- SERP: the search engine results page
What clients say on Google
★★★★★
“My team and I had engaged the services from D’Marketing Agency. Gotta admit, we are very pleased with Leo and the team. Their professionalism and skill really impact our SEO. I professionally recommend engaging their service to anyone or company that wants to improve their visibility online.”
★★★★★
“We engaged D’Marketing Agency for our company SEO services and web development. The team is very skilled and professional. They understand exactly what the customers need and is able to provide the solution. We are so glad we stumbled upon their company. Great job!”
More proof: SEO case studies.
Keyword research in Singapore: frequently asked questions
How much do keyword research services cost in Singapore?
What is keyword research?
Why does search intent matter so much?
How do you find competitor keywords?
What are long-tail keywords?
What is keyword mapping?
Do you research local Singapore keywords?
What do I actually receive?
How is this different from on-page SEO?
Does keyword research help with AI and voice search?
How often should keyword research be refreshed?
What does keyword research do?
Can I do keyword research for free?
How do I check how many times something was googled?
What are the top 5 keyword research tools?
Related services
See the keywords your competitors rank for and you don't
Send us your site for a free site audit. We'll run it before we talk, and it shows which of your competitors' searches you could take.
- 1You get a WhatsApp from us straight away, and a reply from the team within one working day.
- 2We run your free site audit before we talk, so the call starts with what we found.
- 3We walk you through it on a short call. If we can help, you get a quote. If we can’t, we’ll say so.
