SEO CONTENT MARKETING

Content marketing services include planning and creating content that resonates with a particular target audience. 

Then, promoting and analyzing it for the best results. 

Content types can include:

• Infographics
• Blogs
• Articles
• Podcasts
• E-books 
• Social media content 
• And, more

Our content marketing process includes everything that you need to attract, retain, and convert your dream clients. 

Let’s dig into it. 

Keyword Research and Content Strategy 

The first step in any content marketing strategy is finding out what your target audience is looking for. 

Our content marketing experts will ask you about your goals, industry, and company. We’ll then come up with an effective content marketing strategy tailored to your business goals. 

Our goal would be to attract the right audience from the search engines like Google and then convert that audience. 

Probably the most important part of a content marketing strategy is keyword research. We find the keywords that your target audience is interested in and produce high-quality content on them. 

For instance, if you are a dentist, you’d want to rank your web pages for the following terms:

• When should I see the dentist?
• Remedies for dental pain 
• How to remove tar from teeth 
• And, more

You can address the pain points of your audience by talking about their problems. This way, there is a good chance that they would trust your services down the road. 

So, your website attracts high-quality traffic. Traffic that is most likely to convert on your landing pages or blog posts. 

But, how do we select the right keywords?

Let’s see.

Search volume: You want to know how much a phrase is being searched by your prospects before producing content on it. 

While it seems logical to work on a keyword with a high search volume, it isn’t always the right strategy. 

So, we also work on the keywords that have low search volume but high buyer intent. 

Competition: Your website’s SEO strength determines how easy it is to rank for a certain keyword. To rank for a competitive keyword, your site needs to be strong SEO-wise. 

Our content marketing services include analyzing your site and finding the right keywords to target. Keywords that your site has a good chance to rank for on Google. 

User Intent: This is one of the most important metrics to look out for. If a keyword doesn’t have a buying intent, you won’t be able to convert your traffic. 

For instance, someone looking for “dental school” won’t be interested in getting their teeth fixed. 

The next step after keyword research is content planning and creation.  

Content Creation

We also make sure that the content on your web pages grabs your audience’s attention and makes them act on your offers. 

Thanks to our experienced and expert content creation team, we can produce all types of content for you. 

These include:

• Blog posts
• Guides
• White papers
• Infographics
• Long-form content
• And, more

The content we produce doesn’t only appeal to the users but is also loved by Google. 

Depending on your business model and goals, the right content marketing strategy will vary. Your goal determines what kind of content you need. 

For instance, if you are educating your audience, you’d need us to create blog posts or long-form content. Whereas, video content would be more suitable if your goal is to connect with your audience. 

Before deciding on the content type, our team will ask about your business goals and objectives. 

Content Optimization

Optimizing the content is as important as producing it. You can’t expect search engines like Google to rank your content without optimizing it.

Plus, optimization is also important to attract the right kind of readers and make them act on your call to action.

And, while content optimization might seem simple, there is a lot that goes into it. 

Let’s talk about a few content optimization tasks that we carry out for our clients. 

• Optimization of URL & title tag
• Writing persuasive and keyword-rich meta descriptions
• Include the primary and secondary keywords in the right numbers
• Implement internal linking for better indexability and ranking 
• Optimization of headings 
• Using structured data to help Google rank the content 
• And, more!

By optimizing your web content, we not only help your Google rankings but also maximize conversions. 

We can produce the type of content that brings in more sales and eventually more profit to your business. 

If you are still unsure about how content optimization can help you make more profit, get in touch! Let’s discuss how we can help. 

Content Promotion 

You can do proper keyword research and produce top-notch content. But, to reach the eye-balls that your business deserves, you need to promote it actively. 

Content promotion generally includes paid as well as organic methods, including:

• Pay-per-click advertising 
• Influencer marketing 
• Backlinking
• Social media promotion 
• Email marketing 
• And, more

The keywords that you found before producing your content play an important part in paid promotion strategies. 

When you are spending your advertising dollars, you don’t want to reach irrelevant people. keyword research can help you present your content to the right people. 

We have a multi-channel approach in our content promotion efforts. It’s a good idea to diversify your traffic sources. 

By promoting your content on multiple digital platforms, you can make them work for each other. 

For instance, promote your blog posts to your email list and social media. Ask your social media followers to join your email list and your email list to follow your social accounts. 

Moreover, you won’t have to worry about estimating your costs with these content promotion strategies. 

We are here to help! Well, you can even outsource your content promotion tasks to us. Let the content promotion pros handle it for you. Get in touch!

Monthly Reporting 

We’ll produce your content around profitable keywords and promote it as well. But, we won’t stop there. 

You can implement the best content marketing strategies. But, without tracking, you won’t know if they actually work or not. 

Our approach is to provide you with a detailed monthly report on our content marketing efforts. This will allow you to track your return-on-investment. 

So, working with our content marketing agency, you won’t have to worry about:

• Keyword research 
• Content planning and creation 
• Content promotion 
• Content tracking and reporting 

Content marketing is a crucial part of digital as well as traditional marketing. No matter what marketing strategy you use, the content will always be a vital part of it.  

A robust content marketing strategy offers the following benefits:

Exponential Business Growth 

If you want to grow your business by leaps and bounds, traditional marketing strategies are not enough. Online visibility is crucial in making your business a huge success on digital platforms. 

This is where content marketing services can come in handy. With a robust content marketing strategy, you can connect with your target customers in different stages of their buyer’s journey. 

The result is that you are able to personalize your marketing efforts, which makes conversions a lot easier. 

Build Brand Awareness

You can sell without making a recognizable identity for your business. But, if you really want to be successful in this competitive world, you need to build your brand. 

Your brand is your identity that makes you stand out from the competition. It helps in positioning your business as trustworthy and credible, which eventually leads to mover conversions and more profits. 

Content plays a vital role in building brand awareness. Consumers demand consistent high-quality content from a brand they trust. 

But, building and implementing a brand strategy can be intimidating for most business owners. Plus, effective content marketing takes time, just like SEO. 

Want the pros at our content marketing agency to build your brand awareness? Let’s talk!

Boost Your Revenue

Another reason why you should be investing your marketing dollars in content marketing is this: It tends to bring more revenue. 

So, whatever you want your audience to do, great content can help you drive more conversions, and in turn, more profits. 

Don’t just take our word for it; here is a quick statistic to support that argument: Studies show that content marketing tends to bring six times more conversions. 

But, why is content marketing so effective in bringing results? 

Because great content allows you to connect with your audience on a more personal level. It allows you to be a helpful resource for them. 

This allows them to make informed and more effective decisions, building your brand’s trust and credibility. 

By producing high-quality relevant content, you can convert your audience into leads and leads into customers. 

Reaching Your Dream Customers

With the control consumers have these days, it can get pretty difficult for a business to reach its prospective customers. 

Let’s take the example of ad blockers for a second. Pushy advertising can be repelling. People are now blocking advertisements on their websites. So it’s getting tricky to reach an audience through that route. 

Content marketing lets you do what other marketing strategies can’t: Pull your target audience towards your business. 

Using content to attract an audience rather than putting your business in front of them is often called inbound marketing. 

You just produce the right content around the right keywords and leads start falling in your lap. 

Inbound marketing is so effective because it’s in line with consumer behavior. People tend to consume a decent amount of content before making a purchase online. 

Let’s say you are selling a product and are using content marketing to generate leads. Your audience can be in one of the following 3 stages:

1. Awareness: The research phase where a prospect finds out they have a problem that needs to be solved.  
2. Consideration: The second stage is when someone knows the problem but is looking for different solutions. 
3. Decision: The last stage is when a potential buyer narrows down their options and chose the best one for themselves. 

Your prospects can be in any of these customer journey stages. You will have to create a content strategy that caters to all the different stages of their journey. 

This can be a little intimidating as it involves personalized content creation. 

Let our content marketing agency do the heavy lifting for you and reach your dream buyers with top-notch personalized content. 

Talk to our experts!

Widen Your Horizons 

Many businesses don’t leverage the top of the funnel leads as they can take time to convert. After all, anyone who doesn’t even know they’ve got a problem won’t become your customer on the first interaction. 

This is understandable as paid advertising can prove to be a little too expensive when you target cold leads. 

However, content marketing isn’t only inexpensive, it’s an ideal way to convert cold leads into hot ones. 

A content marketing strategy tends to target a wide range of audiences. Whether it be at the top or bottom of the funnel. 

This is why your business can make a bigger impact by working with a content marketing agency. 

Do you want to attract more prospects to your business with content? Our blog writing services are for you!

Get in touch now! 

Maximize Your ROI 

Your return on investment depends on two factors:

1. How much you invest 
2. How much you get

The more return you “Get”, the higher your ROI.  

Fortunately, investing in content marketing services doesn’t require you to spend through the nose. Plus, it’s a long-term strategy, meaning that your content keeps on attracting the right kind of people on autopilot. 

So, you invest one time and reap the benefits of that investment for years, even, decades to come. 

Of course, to get the maximum ROI, you’d need to invest in the right kind of content marketing services. 

A content marketing agency that can produce the right content for your business and promote it.

If you are still unsure about investing in content marketing, talk to us  here (With no obligation!)

Lead Your Industry 

Providing helpful content on a regular basis helps your business stand out as a reputable resource in your industry. 

When you help your audience, they begin trusting your word and eventually your products. 

And, as you position yourself as an expert in your industry, people will start to trust you as a business as well. 

This will eventually help your brand grow without restraints. 

Blog writing services

Our blog writing services include:

• Keyword research 
• Content planning 
• Content creation 
• Content optimization 
• Blog promotion 
• Analytics tracking

Content writing service

Our content writing service includes:

• Keyword research 
• Audience research 
• Web content writing 
• Content promotion 
• Tracking
• And, more!