Why Digital Marketing is Important?

Why Digital Marketing is Important?


Gone are the days when only conventional marketing did the trick. Now, if your business is not online, you are missing out on a lot of opportunities.

Digital is where most of your prospects are present. Everyone likes to scroll through their social media feed, whether it be a teenager or a senior citizen.

So, putting your brand in front of the relevant audience online is what you want to do.

People tend to search online before they buy anything from a brand.

You can optimize your website for search engines like Google to get in front of those people and outrank your competitors.

There are several reasons why digital marketing is important, and we are going to discuss them in detail. So, stay with us till the end.

Let’s get started.

It’s Where Your Target Customer Hangs Out

About half of the World’s population is linked to the internet in some way. Facebook alone has more than 2.7 billion users as of 2020.

You can’t deny that your audience hangs out over the internet. It could be a social media platform or a search engine. They could be scrolling through their feed or they could be searching for you to find an answer to their problem.

So, if you ask why is digital marketing important? It’s because you can easily access your target customer online and solve their problem through your product.

People use social media even when they are working, studying, or hanging out with friends. But will they purchase something while they scroll through their feed? Absolutely.

48% of Facebook users said their last purchase was a direct consequence of a Facebook ad.

So, you know where your potential customers are and what are they doing. This allows you to connect to them on a more personal level, understand their pain-points, and address them through your business.

It Provides a Level-Playing Field to Small Businesses

Unlike conventional marketing, digital marketing provides a level-playing field for all types of businesses. You can even compete with giants like Amazon if you have the right strategy up your sleeve.

Businesses bidding for the top spot in Google (PPC) and on social media, for instance, Facebook, aren’t given the spot based on just the budget. There are other factors that these platforms consider while giving you a specific spot.

Plus, with the power of search engine optimization, anyone can take a spot on the first page of the SERPs (search engine results pages). This can be an entrepreneur or a corporate giant. But, again, devising the right strategy is a must.

So, you have a level-playing field against your competitors, no matter how big it is. It’s only the strategy, product, and customer service that make a difference in the online world.

It Can Be Highly Targeted

When you put an ad on a billboard, every passing car is going to see that ad. Chances are, most of the people will just drive along without even looking at your offer.

Digital marketing platforms like Facebook offer you laser-focused targeting potential. This can also significantly reduce your advertising cost and maximize ROI.

These digital platforms collect user data so that you can know them better. You can target your prospects based on their age, sex, location, education, profession, behavior, purchasing power, and more.

You can also target people searching for a specific term on Google. PPC (pay per click) advertisement allows your website to appear at the top of the search results, maximizing exposure, and the chances of conversion.

It Allows You to Personalize and Segment

Email marketing continues to be a vital part of digital marketing. It has the best ROI in the digital marketing arena and is relatively cheap as well.

Email marketing is the best way to connect with prospects on a personal level. All you have to do is get and retain the place in their email inbox.

You can segment your email subscribers based on their behavior. Then, you can send personalized campaigns to each segment with relevant content.

Once someone gives you access to their inbox, you can add value by solving their problems. You can recommend them products once you’ve added a good amount of value through your content.

Tools like Mailchimp allow you to segment your audience based on certain traits and target them accordingly at a fairly low price.

It Allows You to Analyze

Conventional marketing doesn’t let you track your prospects after implementing a marketing strategy; digital marketing does.

You can’t know how many people saw your ad in the newspaper. You can’t know if your target customer is even watching your TV ad.

This is another reason why is digital marketing important. You can know if people saw your ad, interacted with it, liked it, shared it, or bought your product after clicking on that ad.

You also get to know which type of people are the easiest to convert, what makes them reach for their wallets, which terms they use to find you, and more.

This gives you the power to craft a perfect marketing strategy. A strategy that’s based on actual user data and is not a mere experiment.

The best thing is, you can track all that data using a free and reliable tool called Google Analytics. Or, you can use a paid tool if you have the budget.

You Can Change Your Strategy Along the Way

Another powerful reason why digital marketing is important is the flexibility it offers in crafting that perfect strategy that brings quality leads.

It allows you to optimize your ad until you get to the one that gets you maximum ROI. And, if an ad isn’t working as it should, you can always tweak it to get more out of it.

You don’t have to kill an ad, change your entire strategy, or wait for the ad to complete its duration.

And, once you have optimized an ad, you can then scale your revenues by investing more in it.

Your Competitors are Online

Digital marketing is important because your competitors are there. They are leveraging the power of digital to get more customers.

So, if you don’t grab relevant people online, your competitors will. And, most of the people these days search for a brand online before they make a purchase.

Another reason why digital marketing is important is that it allows you to figure out what your competitors are doing. You can learn from them and craft your strategies in line with their successes online.

Digital Marketing is Inexpensive (High ROI)

The best thing is, digital marketing gives an impressive return on investment if you employ appropriate strategies.

This is especially true of social media platforms and Email.

Platforms like Facebook allow you to target a lot of people without having to invest too much. But, you’ll have to optimize your ad for the best results to let it benefit your business in the long run.

Social media can prove to be a goldmine for a small business just because of how inexpensive it is to acquire paying customers.

That said, you also need to be able to identify the right platform for your business. If your target customer hangs out on Instagram, running Twitter ads won’t do much good for your business.

Email marketing proves to be the most lucrative when it comes to ROI. It provides a whopping 3800% ROI, impressive, right? But, building a relevant and high-quality email list takes patience.

People are Buying Online

A major reason why digital marketing is important is the recent Ecommerce boom; most people don’t want to go to the shop to get what they want. If they find a reasonable offer online, they do not hesitate to reach for their wallets.

And, this is not only true for ecommerce, almost every customer, no matter the business model, likes the convenience of online buying.

So, you must have a digital marketing strategy for your business. Otherwise, you will miss a whole chunk of interested potential customers.

And, when someone searches for your products/services online, they are genuinely interested in buying. This is where SEO comes in; if your website is well-optimized for SEO, you will appear in front of those searchers before your competitors.

Moreover, people prefer that you approach them online. They ask questions online and look for their favorite products online. So, it makes sense for your business to have a strong digital marketing strategy for maximum acquisition.

Final Thoughts

Now you know why is digital marketing important for businesses. Your customers are online, your competitors are online; you need to be online as well.

People tend to buy from a brand they know about. Digital is the best way to get your business out in the open and build trust with the relevant audience.

So, if you are not utilizing the power of digital marketing, now is the time to get into the action. It doesn’t require a hefty sum of money, and the returns are very encouraging too.

Want to join a community of other marketing experts & business owners to share, learn, and talk shop around all things accessibility? Follow us on LinkedIn, Facebook and Instagram.

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