Why Are Online Reviews So Important?
More than 90% of consumers agree to the fact that online reviews affect their buying decision
The above statistic shows that having a lot of positive online reviews is essential to build a strong reputation in the market. But what are the exact benefits that you can get from online reviews?
Nowadays, it is effortless for website visitors to leave a review on their recent purchase from any brand. Whatever industry you are a part of, it's necessary to create an outstanding impression of your company.
Before you start thinking about how you can improve your online presence, you need to learn the significance of having good reviews from clients. Keep in mind that, one negative review is all it takes for a client to decide that your brand is not reliable enough.
Let’s talk about some reasons why online reviews are important:-
1. Social proof makes clients more interested in purchasing
Let’s think about it this way – you are more likely to buy something if you know someone who already has that item and is satisfied with the quality of it. The same logic is applied when it comes to your potential consumers in the market.
More than 75% of people trust online reviews as much as personal suggestions
Currently, most brands in the market encourage their clients to write a review. That is because people tend to read what others have to say before they decide on buying from a brand. Good online reviews from a ton of clients enable you to convert future potential clients faster.
2. Reviews make it easier to display your trustworthiness
Having a lot of more than four stars reviews is incredible for your brand – it assures your potential visitors that you are dedicated to providing excellent services. Which is why you need to focus on getting continuous online reviews to boost your credibility.
People need to have immense trust in you so they keep coming back in the future. The more people talk about you, the more chances you have at getting clicks on your website. High traffic will eventually lead to an increase in sales and revenues.
3. Reviews help you in enhancing your business
Online reviews also can be taken as feedback from your clients about your products or services. As a business owner, you have to listen to your clients all the time to learn their expectations from you.
You can take reviews as a challenge to improve the way you work so you provide better services to customers. Online reviews also help a business owner while designing the marketing strategy. You get to know where you are lacking as a brand and plan to fill that empty void to improve brand image.
4. Reviews have a significant impact on sales
Many statistical studies have proven that online reviews affect the number of sales you make each year. In a study in 2016, Revo concluded that an increase of more than 15% can be seen in sales based on positive online reviews.
If the client becomes interested in your products as well as brand values, they won’t hesitate to buy from you. Online reviews are just the extra push that they might need in case of some hesitation. Every small change you make according to online reviews can get you more sales. That’s why you have to gain better reviews to improve company revenue.
5. Reviews allow you to interact with your potential market
Being a successful business owner is all about talking to your customers frequently and hearing what they have to say. Reviews allow your audience to directly connect with you and share their concerns.
Around 70% of buyers tend to choose the company that offers excellent customer service
Your customers need to know that you are willing to take feedback and work on giving a better user experience. By responding to online reviews, you get a chance to interact with them and tell them that you appreciate their suggestion. In conclusion, online reviews also allow you to build better relationships with your audience.
6. You get more exposure on the internet
Online reviews can also serve as positive content on your website. When a person wants to buy something, he/she tends to look up popular brands on search englines like Google, Yahoo,etc.
Excellent online reviews will make your website content more appealing to the algorithms on such search engines. Your business ranks in the search results will increase due to the positive reviews left by your past customers. The higher you rank, the more exposure you get to different kinds of internet users. It also proves to the web readers that your brand is authenticated, making it easier for you to earn their trust and time.
Now, let’s talk about some tips to help you get more online reviews:-
We have explained some of the major reasons why online reviews are considered so important by businesses. The next question you might have is – how to get your clients to leave more online reviews? To help you out, here are some efficient tips that will help you generate more online reviews:-
1. Include email marketing in your promotion strategy
2. Engage with your clients more on social media platforms
3. See if you can offer a reward to your readers for leaving a review
4. Show messages on your website pages
5. Encourage people to review you offline
6. Keep your review mechanics simple so people won’t get irritated
7. Ask clients to review during different promotional events.
70% of buyers trust a brand only after seeing positive online reviews In today’s technically driven world, online reviews are one of the best ways to give a good first impression to your potential clients. In this article, we discussed some reasons that prove the importance of online reviews. We also have included a list of tips to help you get more reviews from your customer base.
As a content marketing and branding agency, We hope that you now understand the need for asking online reviews from your clients. Use these tips to work on getting more online reviews and create a perfect image of your brand in the market!