What are Facebook Dynamic Ads – Complete Guide 2021
Facebook ads are an incredibly effective platform for advertising virtually any type of business. Its powerful tools are helping a lot of marketers generate buzz around their brands and sell more.
One of those tools is “Facebook Dynamic Ads”. It uses the power of automation and remarketing to get results; which is why it’s proving to be so effective.
In this article, we dive deep into what are Facebook dynamic ads and how you can use them to grow your business.
Let’s dive right in.
What are Facebook Dynamic Ads?
With Facebook dynamic ads, you can remarket your prospects that have already shown interest in any of your products.
A Facebook dynamic ad uses artificial intelligence to get in front of the right people, in the right way, at the right time.
So, there is minimal to no manual work required to create a Facebook dynamic ad.
Here is how Facebook defines dynamic ads:
Source: Facebook.com
Studies suggest that around 75% (or 3/4) of shoppers leave their carts without going through with the purchase.
That could have been a concern if we didn’t have a perfect way to “Retarget” those visitors.
Luckily, Facebook dynamic ads retarget your website visitors that show interest in your product, but somehow don’t purchase it.
Dynamic ads can push these unsure prospects to take the final decision and trust you with their money.
Let’s take a look at a Facebook dynamic ads example.
Facebook Dynamic Ads Example
Here is how a Facebook dynamic ad looks like on the outside.
Source: Leadsbridge.com
Let’s now dig deep into how a Facebook dynamic ad works at the backend.
How does a Facebook Dynamic Ad work?
There is a reason why Facebook dynamic ads can work more than any other campaign:
A dynamic ad is targeted towards people that are already in a relationship with your brand.
Here is how a Facebook dynamic ad works in 3 simple steps:
- You install the Facebook pixel on your online store for tracking
- Someone lands on your site and hit the back button without taking the action you want them to take
- You reconnect with them using the power of Facebook dynamic ads
Installing the Facebook pixel on your ad is pretty straightforward if you have a WordPress site. Just install this plugin and connect it with your Facebook business manager.
Source: WordPress.org
If you need help with setting up the Facebook pixel, you can read this resource. If you are not using WordPress, you can learn about integrating the pixel with other Facebook partners here.
Facebook dynamic ads let you remarket your prospects more effectively by creating a feedback loop with your site.
Let’s see how to use Facebook ads.
How to Use Facebook Dynamic Ads for Remarketing?
If you are selling something on your website, it’s safe to say that a lot of your prospects are going to abandon their carts.
Here is how you can use Facebook dynamic ads to remarket those prospects and maximize your sales.
Select “Catalog sales” under the conversion ad objective.
Source: Facebook.com
By selecting “Catalog sales”, you are automatically using Facebook dynamic ads for retargeting.
Next, you would be setting your ad set’s name and select the products you want to remarket.
Source: Facebook.com
You can pick individual products as well, depending on your goal. There is an “Offer” option that lets you create an offer to help your conversions, for instance, a 10% off for a limited time.
Next, you need to select the audience of your retargeting ad.
Source: Facebook.com
You can create two different types of audiences in Facebook dynamic ads.
- Around prospective customers that haven’t yet interacted with your business
- Retarget prospects that have already interacted with your products
As far as retargeting goes, Facebook will focus on people that have recently interacted with your website. This could be a simple view or a cart abandonment.
Plus, if you have your list of prospects that you want to target, you can go ahead and create a custom audience for that list too.
Next, you need to fix a budget for your campaign and set a schedule for it.
Source: Facebook.com
The next step is to select your target location and the age, gender, and detailed demographics of your audience.
The detailed demographics of your audience can include many things from how they behave online to what is their financial status.
The detailed targeting feature of Facebook allows you to focus on your target audience more effectively.
Source: Facebook.com
Now, you can either allow Facebook to place your ads automatically depending on where it can generate the best results.
Source: Facebook.com
Or, you can choose to manually place your ad in certain locations. The better way is to let Facebook do its thing for the best ad delivery.
Next, Facebook will ask you to optimize your ad.
Source: Facebook.com
When you want to generate sales, it’s a good idea to go with “Conversion Events”. This is because Facebook has the data to target people that are most likely to take action.
On the next page, you’ll have to select your ad’s format.
As you are using dynamic ads, you can just select “Dynamic Formats and Creative” and Facebook will take care of your ad’s format for you.
Source: Facebook.com
Facebook will now optimize your ad depending on the viewer.
Next, you can upload your ad media; it can be a static image, a static video, or a dynamic video.
Source: Facebook.com
Here is something really powerful: If you select “Dynamic Video”, Facebook will show the relevant products to the right audience automatically.
Source: Facebook.com
After uploading your media, you can type in your ad’s headline, primary text, and description.
Source: Facebook.com
You can then add your site’s URL, display link, and a deep link. A deep link is simply a link that redirects users to a specific product page on your site.
Next up, add a mobile app if you want, provide a deep link destination, and choose a suitable call to action.
Source: Facebook.com
That’s it. You can just go ahead and publish your ad now.
If you have a shop that’s getting even a little bit of traffic, Facebook dynamic ads can be a game-changer for your business.
Now that we are done with how to create Facebook dynamic ads, let’s talk about their benefits.
Benefits of Facebook Dynamic Ads
Personalized Ad Content
By tracking your website visitors, Facebook dynamic ads let you create an ad highly tailored to your target audience. This can be a game-changer for your e-commerce business or online shop.
Cross-Device Targeting
Facebook dynamic ads let you reach prospects visiting your site from all types of devices, be it a mobile phone, a desktop, or a tablet.
Plus, it shows your ad to the right people on messenger, Instagram, and Facebook Audience Network as well.
Attract Highly Targeted Traffic
For a business, the most important thing is to drive as many conversions as possible. And, Facebook dynamic ads can help you do that by attracting highly targeted traffic.
Facebook Dynamic Ads Requirements
There are two requirements for running Facebook dynamic ads.
- A product catalog: It’s a list of products on your online store with information like pricing, descriptions, and availability.
- Facebook Pixel: The Facebook Pixel connects your store with Facebook ads. To set it up, you can either use a plugin or insert the Facebook Pixel code into your website.
Are Dynamic Ads Worth It?
Yes, because even when you are on a tight budget, or just starting, you can get good results with them fairly quickly.
However, you must have a good idea about your return on investment while investing in any type of ad campaign.
Facebook dynamic ads can be cheaper than pay-per-click advertising like Google ads, but you still need to make sure they are right for your business.
A seasoned marketing agency can help you with that.
Because it’s less about the cost per conversion and more about the return on investment.
Another thing to keep in mind is that split testing is your friend with Facebook ads. Even if you think you are generating good results, there is always room for improvement.
Final Thoughts
This was all about what are Facebook dynamic ads. In short, it’s a tool provided by Facebook to marketers that want to generate more catalog sales.
Dynamic ads use machine learning and retargeting to get in front of people that have already shown interest in your business.
By tracking website visitors or cart abandoners through Facebook dynamic ads, you can easily boost your conversions.
Another good thing is, anyone with the Facebook Business Manager can run Facebook dynamic ads effectively.
However, they can be tricky if you are not a marketer that knows how to track results and optimize a Facebook ad for best results.
Want to boost your catalog sales with Facebook dynamic ads? Get in touch with us here.
If you want to learn how much does a Facebook ad generally costs? Visit our blog post on the topic here.
