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Unique Real Estate Marketing Ideas

If you have a real estate business and want to get ahead of your competition using unique real estate marketing strategies, read on.

The article covers unique real estate marketing ideas that you can implement right now to attract relevant people to your business.

As a real estate agent/business, you need to stand out from the crowd. To achieve that, you need an out-of-the-box approach.

Let’s discuss some effective real estate marketing strategies.

Do Location-Based Search Engine Optimization (SEO)

Your website should be the first point of call for your prospects. A professional website will not only make your business appear legitimate but also increases the chances of conversions.

But, how do you put your website in front of people looking for your services in your area? By making sure your local SEO game is up to the mark.

If you are not implementing local SEO the right way, you’re probably missing out on a large chunk of prospects.

The best way to go about it is by creating blog posts around location-based services. But, how can you do that?

By finding the keywords that your prospects are putting in Google.

An effective way of going about it is by using Google search.

Type in your main keyword and it’ll show a list of commonly searched keywords.

Let’s see what it fetches for “how to sell your home in Florida?”, a long-tail keyword that real estate agents in Florida would like to target.

Source: Google.com

Create blogposts around the main and suggested keywords. If done right, people that are looking to sell their houses in your specific location will land on your site, giving you a chance to convert them.

Capture Leads with Freebies

You’ve probably given your email address to a business online to get a valuable freebie, right?

If that worked with you, it would work with your prospects.

You see, people don’t share their information unless they are getting something valuable in return. So, give them something for free in return for their contact information.

Here is an idea: Create an eBook on the questions your target customers might have. If they are looking for answers, they’d be happy to do the barter.

Use Your Customers to Attract New Ones

Thanks to this digital age, people are more connected with each other. And that’s true for your prospects and existing customers as well.

People these days don’t rely on an advertisement. They tend to get recommendations from friends and family before going through with a purchase.

92% of people trust family/friends’ recommendations rather than trusting advertisements.

Not only that, but most people also consider online reviews the same as personal recommendations.

So, your happy customers are an asset to your business. Leverage their positive experiences with your business to attract new customers without spending a dime.

You can ask them to write, or even better, shoot a review. Post it to your social media pages. You’ll stand out from the businesses that don’t have positive customer testimonials to show. Some may not even know about this strategy.

The most amazing thing about this strategy is that you don’t have to spend your marketing budget on it. And, using positive customer experiences, you can acquire new customers on autopilot.

Create Visual Social Media Posts

Visual posts have more appeal than text-based posts. Use visual social media platforms like Instagram to showcase the properties that you want to sell/rent.

Create an Explainer Video about Your Services

Explainer videos are a great way to put your product/service in front of potential buyers. Use its effectiveness to sell your services more effectively.

Address Prospects’ Queries on Your Blog

Find out what your prospects are searching for on Google. Address those questions. This will help you build credibility and trust with them.

An impactful free tool you can use is Answer The Public.

Type in a keyword and it will generate a laundry list of questions people are asking on Google.

Source: Answerthepublic.com

You can also use Whatsmyserp (WMS) to get more content ideas. It’s a Google Chrome extension that also shows the search volume and competition of a keyword.

Source: Google.com

Write keyword-optimized blog posts around those topics. By doing that, you’ll attract high-quality leads to your website.

Show Your Listings

It goes without saying but your prospects need to see the properties before they can consider investing in them.

The best way to catch their attention is by showing them your incredible properties in a video. You can even do live streams and interact with your audience.

Live streams can help you get feedback on the go and show specific parts of your properties.

Help them Understand the Buying Process with How-To Videos

Videos are engaging and easy to digest, which is why it’s quite popular.

Your prospects may not know anything about the selling and buying process. You can be their teacher.

An effective free tool that you can use to create how-to videos is Biteable.

Source: Biteable.com

You can make attractive how-to videos and tell them about the buying process in detail. This way, you can not only win their trust, but you’ll also be able to generate more leads.

Get Creative with Email Marketing

Too many promotional emails are the major reason why people unsubscribe from an email list. Don’t get us wrong; promoting your brand is vital. But, don’t bore them by repetitively telling them how awesome your brand is.

You can tell them about area-specific events happening every month to show your local expertise. You can send them details about local fairs, kids’ events, or tell them about the area’s farm market.

Add value to your prospects’ lives by delivering them useful information and content through personalized emails. This will make you appear an expert in local affairs.

Use Detailed Targeting

As a real estate business, you don’t want to get in front of ANY audience. People that are genuinely interested in selling/buying/renting a house should be your target audience.

But, how do you find them online? Thankfully, Ad platforms like Facebook Ads allow you to target people based on age, sex, interests, employment status, online activity, buying behavior, and more.

You can filter out the right audience, craft a perfect message, and pitch your services to them. Remember, these people would already be looking for a solution, and you can convert them just by being in the right place at the right time.

Leverage Retargeting

Retargeting means targeting people that have already shown interest in your business in the past. Ad platforms like Google AdWords and Facebook Ads allow impactful retargeting.

How does remarketing work? When a prospect lands on your website, their browser saves a cookie. This cookie is then used to track the prospect wherever they go on the internet.

People don’t usually buy on their first visit. Their first visit to your website is mostly just based on consideration. Your job is to get in front of them again.

But, don’t just get in front of them. Offer them something they can’t refuse. A freebie, free shipping, or a small cut on the product’s cost can push them to make the decision.

Offer a Moving Truck

Your prospects would want to move to their new house, even if it’s not right after the purchase. You can offer a complimentary moving service to them.

This way, you make your business a better option for most of the prospects. You can team up with a local moving truck company.

Partner with Other Businesses

There will be more companies that offer home-related services in your area. For instance, you can get in partnership with a home improvement company and promote each other in the area.

Even if you don’t want to create an official partnership, get in touch with them. Ask them if they will refer you to their customers. Promote them on your website or social media accounts as a returning favor.

Local businesses can act as a strong referral system for your business. Their repeat customers can become your repeat customers. The only condition is that you provide them with top-notch services the first time.

Final Thoughts

Unique real estate marketing ideas can make your business stand out. The strategies discussed in this article are not difficult to implement.

And, most of them don’t require an investment either. These unique real estate marketing ideas include:

Targeting local keywords (e.g., houses to buy in Florida)
Capturing leads with freebies (e.g., an eBook)
Leveraging existing customers to attract new ones
Publishing visual social media posts
Creating explainer videos
Answering prospects’ queries on your blog
Showing your listings through video
Teaching them the buying process
Using detailed targeting and retargeting
Partnering up with other local businesses
Getting creative with email marketing

So, if you are a realtor and haven’t used these unique real estate marketing ideas to grow your services, start now.