Should Your Company Ever Take A Break From Performing SEO?

It can be tempting to temporarily cease conducting SEO for various reasons, including budget constraints, a negative SEO provider experience, or failure to achieve the anticipated outcomes.

When it occurs, should you stop working on SEO? And what would happen if you did?

Truth is SEO Requires Endurance, not Haste

SEO is comparable to a marathon. Because you become tired quickly, your rivals will overtake you if you stop. The competition will likely be further ahead the longer you take a rest, making it difficult to catch up.

Of course, nobody is compelled to perform SEO. But before you decide to cease devoting time and resources to it, you must consider what you are up against.

You are up against millions of competitors each term, an average of 12 updates to Google Search daily, and neglected website upkeep that will result in a low-quality site and make it more challenging to rank.

SEO is comparable to a marathon. Because you become tired quickly, your rivals will overtake you if you stop. The competition will likely be further ahead the longer you take a rest, making it difficult to catch up.

Of course, nobody is compelled to perform SEO. But before you decide to cease devoting time and resources to it, you must consider what you are up against.

You are up against millions of competitors each term, an average of 12 updates to Google Search daily, and neglected website upkeep that will result in a low-quality site and make it more challenging to rank.

Because of this, perseverance is the key to SEO success. Only if Google stops making changes and all of your competitors disappear will SEO cease to exist.

3 Reason You Shouldn’t Stop Doing SEO

1. The Average Number of Search Changes Per day is 12\

It is well known that Google often updates its search engine. Google conducted over 600,000 trials in 2020 alone, “resulting in more than 4,500 enhancements to Search.” Folks, it works out to 12 modifications on average each day.

There are both minor and significant modifications. Many go unnoticed, while others are announced. (You can view the number of Google updates SEOs refer to here.)

Most firms need a core skill for monitoring and comprehending how these changes affect a website. You, therefore, require SEO knowledge.

And for that reason, SEOs invest numerous hours researching and testing Google updates so their clients or employers can profit from their expertise.

Your website will likely survive the Google storm for a while if you abruptly stop working on SEO.

2. Millions of Competitors

Your material must somehow appear on page one of those billions of results. Additionally, your material must be in the top five results on the page if you want even more clicks.

Position one in search results consistently receives the most clicks, according to data from three recent studies on click-through rate:

Image Source: BruceClay

Additionally, to compete effectively, you must be knowledgeable about all the search features on page one, not just the ten blue links and the many search verticals (such as Google Images, for instance).

Your opponent might invest money and resources to gain an advantage whenever you put your SEO on hold.

You must spend your time effectively during the five to seven months it may take to get the desired benefits from SEO. It took us two years to assist a client rank No. 1 for the term “games” (besides, other keywords take even longer to rank).

3. Upkeep of Your Website Requires Full-time Work

Although high-quality websites can accrue value over time through links and visitors, SEO must be able to run itself.

Both the technology powering your website and the information on it require frequent maintenance. What kind of website you have and the sort of content it contains will determine how frequently you update it.

For instance, you should constantly evaluate and update any content that Google refers to as “your money or your life.”

Also, remember that every website will require ongoing technical SEO maintenance to perform at its best for users and search engines. Consider servers, content delivery networks, content management systems, and problems with page crawling.

In its Search Quality Rater Guidelines, Google stated that “unmaintained/abandoned ‘old’ websites or unmaintained and inaccurate/misleading information is a reason for a low Page Quality rating.”

If you abandon SEO, you risk affecting your ability to rank because Google is concerned with keeping websites current and providing a positive user experience.

Final Thoughts

Businesses often want to stop using SEO because they need to get the desired results. And that is typically brought on by other things like financial limitations, hiring the incorrect SEOs, or even having different expectations.

However, with the correct SEO vendor and a budget of 5% to 10% of your sales, you should be able to achieve your goals. And those outcomes often lead to higher business revenue.

Stopping SEO is rarely a thought for any organisation when SEO is generating cash. You’ll frequently come out on top in the marathon if you approach SEO like a crucial marketing endeavour for the duration of your company. You lose if you give up.

Small businesses like yours may improve every aspect of their search engine optimization with D’Marketing Agency assistance in order to rank better on search engines.

Wondering what we do? To find out more about our approach to search engine optimization, Contact D’Marketing Agency. When you’re ready, contact us so we can help with your SEO.

Want to join a community of other marketing experts & business owners to share, learn, and talk shop around all things accessibility? Follow us on LinkedIn, Facebook and Instagram.

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