Tips for Running a Sustainable Link Building Campaign
Most people imagine high-end strategies used by brands to obtain connections from reputable websites when they think about link building. They’re right—those techniques do still work—but there’s another way: sustainable link building. Sustainable link-building campaign focuses on resource pages, niche sites and small blogs, industry involvement, and relationships with other businesses in your space.
It’s also about being strategic about where you get links from and how many links you have (because Google doesn’t like over-optimization). If you’re looking for long-term SEO success with your business or brand new blog, or Ecommerce site launch, sustainable link building is the best way to go!
Are you looking for ideas to do a sustainable link building campaign? Here are five strategies that won’t go down in six years or cause your site to go down.
Do you want to build link construction?
While I wait for the collective sighs of all who read this article to end, I am convinced the question is one all people in search of answers ask themselves regularly.
Although most people say not for most people, the primary reason is that time is required to devote to the campaign. Everyone knows that linking equity is a crucial component of an effective campaign.
Optimizing page-level SEO
Now that you’ve got your foot in the door, it’s time to make sure that the SEO on your site is optimized for maximum impact.
Here are some tips to keep in mind when optimizing for SEO:
- Meta-descriptions and meta-keywords. Avoid the temptation to skip this stage in favor of cost savings. Meta descriptions and keywords can help drive traffic by increasing clickthrough rate, so even if they don’t make or break an SEO campaign, they’re not a waste of time either.
- Internal linking (backlinks). Internal links on your own website are a terrific method to improve user experience because they take visitors directly to the pages they need or want to see, saving them from having to repeatedly click “return” before discovering what they’re looking for. This also improves crawlability–Google likes sites with lots of internal links because it shows there was thought put into how people would use each page on the site (and not just stuffed with keywords). Therefore, make sure each page includes at least three internal links that point to other pages inside its domain!
- Site speed & mobile-friendliness. The average user spends 3 seconds looking at any given webpage before deciding whether or not he/she wants more information about said topic–that means if something isn’t displaying properly when someone first visits your site then chances are good he’s going somewhere else instead of coming back later after fixing whatever issue caused the problem initially…and those missed opportunities add up fast! Also remember that half our traffic comes from mobile devices now; optimize accordingly so visitors aren’t forced into using tiny text while reading content on their phones.”
Do I Need to Do Link Building?
The answer depends on your perspective of the business and where your website is situated in terms of equity.
For me, websites are classified into three categories that determine the amount of time and effort that should be devoted to these kinds of campaigns:
- Big brand.
If the domain authority (yes, we are aware that this isn’t an actual thing; however, it’s widely accepted, so let’s forget about the fact that it) is low because you’ve not been paying attention to the presence of your website on search engines (for shame) If so, then to be confident you’re on the correct course, you’ll probably need to spend a lot of time on this website.
Being a well-established site implies that, even though you don’t have significant brand equity, you’ve been building your authority over time and can compete in the terms that matter for your business. You may also include some link-building in the mix.
If you’re a major company, then links are coming at you like water through multiple channels without effort. So you can enjoy that tiny sliver of sunshine as the rest of us are trying to solve this puzzle in the darkness.
The three buckets listed above do not only define sites based on equity. Still, they are also used to characterize them based on the difficulties they confront from a link-building standpoint:
- Unidentified: We need to start an entire campaign from scratch and probably have no resources available for this campaign and perhaps even less money.
- Established with established search procedures and budget, they are likely to pay a third party. They, therefore, don’t have the process or the relationships.
- Big brands: Although hyperlinks naturally appear, they mostly link to the home page and don’t benefit the site in general. In addition, many big brand websites are slow in adapting to changes in procedures and development.
We now know how websites compare to each other from a linking standpoint, or at the very most, you can determine where your site is about other sites; what should you do next?
Beginning with Link Building that is Sustainable Link Building
Today, you can’t simply “start creating links” because there are a lot of questions that need to be answered:
- Who has time for this?
- What is the method of identifying hyperlinks?
- How do we keep from appearing unnatural?
- Do I have confidence that this won’t cause any penalty for my site?
Although all of them are important questions that require an answer, they do not speak to the larger one “How can we manage link building sustainably and sustainably?”
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Unfortunately, many people still use link building in the same way as they did in 2004.
However, the people who participate in this kind of campaign are not doing it in a systematic approach. Thinking differently about how you go about this endeavor will yield better results in the long run.
Here are some suggestions and practices you can use to create a long-lasting linking campaign which doesn’t exhaust in six months or even burn your website.
- Beware of Your Eyes Before You Reach Out
Use data, individuals! Link-building campaigns tend to be limited in their scope because many people believe this:
- Find a site that has a high domain authority.
- Send out an email to prospects asking for an online link.
- Try to get a reply and come to a compromise. Rinse, repeat.
- Find Out More Details
Are you focussing on the whole domain?
The problem with this strategy is that you’re focused on the domain’s overall authority that, as I mentioned previously, isn’t an actual thing, even though it’s widely used as a metric.
Then why do we base our efforts on a fake number?
Find out more details.
It’s more beneficial to go deeper and take a look at the various pages of a domain you wish to connect to and what their backlink profiles are like.
Suppose they have a strong page authority and you’ve got some content (or could create) that you think is logical to have them link back to. In that case, it’s the best way to discover opportunities to connect.
Suppose you’re selling tickets for baseball for a specific game. Would it not make sense to obtain an address from someone who has written a particular piece about the match or teams participating?
It’s not difficult to perform if you’re looking at the correct information. It is possible to set up simple tables and match URLs.
|Your web address||The number of backlinks||Page Authority / Equity / TrustFlow||Topics / Categories||Their address||Number of Backlinks||Page Authority / Equity / TrustFlow|
If you’re looking to go wild (and don’t wish to perform any manual work) you could also collect rankings from massive indexes like SEMrush for every URL you come across using your link tools. You can then perform some calculations that determine the URLs are ranked for the exact keywords, which could suggest they’re about the same topic.
It could look like this:
|Your web address||Page Authority / Equity / TrustFlow||Number of Backlinks||Their address||Page Authority / Equity / TrustFlow||Number of Backlinks||# Common Keywords||Avg. rank||Total MSV|
Suppose you’re wondering where to find backlink information. In that case, numerous tools can handle large amounts of links that can perform this kind of research (e.g., Majestic, Ahrefs, Link Research Tools).
The majority of these tools contain the URLs already categorized. Although you must roll up your sleeves and read the page’s content, doing so is vastly preferable to sending emails with no explanation. However, you’re required to put on your sleeves and examine the content of the page as it is far better than sending emails without information behind the emails.
This can be a great way to help in your outreach since you can provide a rationale for why the site should link to yours and the benefits both of you could give each other over time.
- Form Partnerships
There is nothing wrong with alliances with writers and websites that do things related to your company.
A lot of negativity hangs about this strategy because people begin to talk about “guest blogging” or “link networks” which aren’t the purpose of this strategy.
In the beginning, guest blogging has no problem as long as the process is done correctly.
The issue of guest blogging was caused by an array of websites that traded guest blogs in a non-natural manner but not because Google believed that many people with relevant blogs were posting on each other’s websites excessively.
If you meet like-minded people with websites within your industry and feel there’s a mutual advantage in collaborating on each other’s websites. You want to contribute, then take the initiative, but be careful and continue to expand the pool of people you’re working with.
- Engage with Influencers
Presently, there is nothing certain other than death and the fact that people will discuss things via the web.
Whatever item or service you are selling, some are considered experts in that particular product or service, and many other customers are listening to them.
Your task is to locate them.
Most influencers – writers, speakers, or vloggers – aren’t too difficult to reach out to.
My YouTube is for people looking at products or services similar to yours. Send them a message asking whether they’re interested in being sponsored.
Most of the time, they will cooperate with you to offer an unpaid product or a tiny amount (depending on how well-known you are).
They’ll need to declare that they received compensation from the review according to Google’s guidelines, which isn’t much of a deal.
But you did not hear me say that.
- One Last thing: Don’t Purchase Links.
It’s hard to believe that I even have to write this; however, purchasing links shouldn’t be on your list of priorities.
This is a dated process that takes a lot of time and is soul-crushing.
If you’re serious, you could do better.
While earning or building links or whatever else you’d like to call it] isn’t exactly the most enjoyable thing to do. Still, it’s an essential part of our profession and shouldn’t be overlooked.
Link building is a lot of work and takes up a lot of time and resources, so it’s essential to approach the process with a plan in mind. You need to know what you want your links to do for your site before you start sending out emails or contacting bloggers with pitches. If you can do this, your link-building campaign will be more successful in the long run because it will focus on achieving specific goals instead of just getting random links from anyone who will take them!
After you’ve read this, determine which category your site is into, collect some data and begin making better choices.