Social Media Marketing Myths That We Need To Debunk Right Away!
The people using social media have increased over the past decade, but so have the myths that come along with the term social media marketing. No matter how many statistics are discussed, people still refuse to let go of these far-fetched myths.
As the business owner, you know the importance of starting to use social media marketing, one of the most popular strategies in the market right now, for the benefit of your business. But to be able to do that, you first need to understand the reality behind these myths that we have heard for years.
Social media marketing isn’t going away any time soon, so you shouldn’t ignore its benefits just because of these myths!
Today, let’s debunk some of the most heard social media marketing myths to make our social media campaigns much easier and exciting!
1. The potential clients for my business don’t even use social media.
The above statistic alone is enough to debunk this myth entirely – social media is now used worldwide, which means this percentage is only growing as you continue to read this article as well.
Not only is social media one of the smartest ways to promote your business online, it’s also a way to reach a wider range of people around the globe. There are also more than one social media platforms, so if you can’t find your target audience on Facebook, there is a high chance that you will find it on some other social platform.
2. You only need social media marketing to promote brand awareness.
Though social media marketing is one of the most powerful ways to promote your business online, you cannot just rely on that for marketing goals that you have set. You need many other strategies to bring customers towards your business.
Traditional marketing strategies like offline marketing, outdoor campaigns, etc as well as other online tactics like link building, search engine optimization are just as important for business growth. You have to strike the perfect balance between the right strategies for your brand to achieve your marketing targets as soon as possible.
3. You must be present on every social media platform that is available.
Business owners these days assume that they have to promote on every social media platform possible to reach more customers. But in reality, that only makes it easier for you to waste your time and efforts somewhere where it’s unnecessary.
Instead of promoting on ten different platforms, you need to pick the ones where more of your potential customers are present. That way you can focus your attention on specific platforms and design strategies for targeting those customers. That way, the social media marketing campaigns are bound to be easier and also more successful.
4. You need a ton of followers to make your brand famous on social media.
Most people nowadays base their social media success on the number of followers they have or the number of likes on their posts. But it’s never about those numbers, it’s about how many people end up trusting you enough to buy your services.
You need followers who keep up with everything new you have to offer, but you also should be able to offer services that are relevant to them. As long as you have useful information and quality service to showcase, your business will continue to grow organically on social media with enough promotional efforts and time.
5. Only young people can be targeted using social media applications.
As we have already discussed, people of all types and interests are there on social media around the globe. It doesn’t make sense to say that only businesses whose target niche is younger people can promote on social media.
Older generation is now actively present on various social platforms and enjoy falling in love with businesses that offer quality products and services. As long as you promote yourself the correct way, you can easily gain their attention as well and sell your services to people of all generations.
6. Corporate voice is all that should be used to promote your brand on social media.
Social media isn’t all about being professional and showing your brain – it’s also about authentic interactions, being human to customers, and being friendly while promoting your business online.
Boundaries are essential to make sure that the customers know how serious and passionate you are about creating a professional image. But at the same time, customers are more attracted towards a brand that is affectionate enough to understand their issues and provide excellent solutions for them. So don’t ever hesitate to show your human side while promoting on any social platform.
7. Adding numerous hashtags is the best way to gather customer attention for sure.
Hashtags are probably the most popular tools that are now used on social media excessively for brand awareness. Though they are essential, it doesn’t mean you have to stuff every post with irrelevant hashtags.
It’s essential to use just the right amount of hashtags that are related to what you are posting about. When you are looking for popular hashtags that you can use, make sure to also be very specific to find the ones that suit your brand’s image more and also express your content to potential customers. Be precise and smart but don’t just use as many hashtags as possible just because there is room for more on your post.
Social media marketing isn’t just a trend that is going to pass in some years anymore – it’s here to stay for a long time and you need to learn to use it for your business promotion as well!
In this article, we debunked some of the most popular myths when it comes to social media marketing so you also know the truth behind popular beliefs.
Feel free to connect to our social media marketing experts for any queries or concerns you have regarding social media marketing and we would be happy to help you out anytime!