Search engine optimization (SEO) and social media marketing are two of the most popular techniques marketers use to increase exposure and traffic. Which one should you prioritise, and what are the differences?
Here is a comparison to assist you in selecting the best option for you.
When to Use SEO Marketing vs. Social Media Marketing
SEO works best for in-depth, research-based content like how-to articles that respond to queries from your audience. Social media marketing is more successful when it produces material that elicits an emotional response and has visual elements.
Social media networks let you reach people based on who they are. In contrast, search is better at targeting individuals based on what they’re thinking right now (i.e., what they type into the search box) (i.e., demographics, interests, and preferences).
SEO is more likely to put you in front of customers who are highly motivated to make a purchase—mainly if you focus on long-tail keywords. However, viewers of social media posts are more likely to share the information and raise awareness than to make a purchase.
SEO works best for in-depth, research-based content like how-to articles that respond to queries from your audience. Social media marketing is more successful when it produces material that elicits an emotional response and has visual elements.
SEO results don’t happen overnight. Building a brand’s credibility can take months or even years, even with the most successful plan. After gaining a following, you might see results on social media platforms much more quickly.
An evergreen blog post of excellent quality can continue to provide traffic to your site for many years. Organic search can develop into a constant, passive stream of visitors. At the same time, social media marketing calls for continual work and various transient behaviours.
With search marketing, it is simpler to quantify visibility and traffic but more challenging to assess engagement. On the other hand, it is simpler to track engagement metrics on social networking sites than it is to report total visibility.
Together, SEO and Social Media should be used
The “search or social” question does not have a clear-cut right or wrong response. The two channels function best when they initiate a positive feedback loop that increases exposure and stimulates traffic. They work together and should be utilised in tandem to improve the exposure and discoverability of your brand.
You increase website traffic by posting clickable information on social media. Increased traffic tells search engines that your brand is reliable and relevant material, which raises your SEO ranking and increases organic traffic.
Your page authority and search engine rankings may improve when other website owners or businesses see your social media posts and share a link to your blog post on their websites.
SEO and social media may help you increase exposure, create brand recognition, foster relationships, and establish credibility.
Putting the Pieces of the Online Marketing Puzzle Together
The complexity of online marketing has increased. Businesses must comprehend how various marketing touchpoints interact to offer an omnichannel brand experience that guides customers through the sales process and increases conversions.
Making sure that all the moving parts function perfectly together to maximise results can be difficult for many firms. If your team is small and your resources are restricted, hiring in-house resources with expertise in every field might not be possible.
Because of this, more astute companies are using our integrated marketing solution to ensure that their digital marketing efforts work best when combined.
D’Marketing Agency is the best digital marketing agency in Singapore specializing in effective SEO tactics, on-page optimization, link building and many more. Contact D’Marketing Agency to help you improve your website organic traffic.
