The secret to unlocking the development potential of your brand is your SEO marketing plan. It affects your position on search engine results pages (SERPs), how organic traffic flows to your website, and how conversion and revenue rates eventually develop.
Although most marketers today know SEO’s relevance and have heard of it, most firms still handle SEO using several distinct techniques rather than integrating it into your whole marketing plan. The result is a disjointed SEO campaign that doesn’t generate nearly as much ROI as possible.
This post will discuss what makes up a simple SEO marketing plan, how content marketing supports it, the key elements, and how you can start developing your product right away
Quick Takeaway
- A cohesive SEO marketing strategy optimises individual tactics like keyword targeting and backlinks.
- There are no shortcuts to a great strategy. The best way to rank is to create high-quality, human-focused content consistently.
- Technical SEO is critical in enabling search engines to find and index your content.
- Knowing your competitors and what exists on SERPs can help you capitalise on SEO opportunities with your content.
- Your SEO marketing strategy should be metrics-driven, using specific KPIs to evaluate how well your system is working.
What is a SEO Marketing Strategy?
A brand’s overarching approach to raising search engine rankings to increase organic traffic is an SEO marketing plan. Most people think of keywords and backlinks when they think of SEO, which are elements of an effective SEO plan. However, they won’t be as effective as they could be without a particular method guiding their implementation.
A genuine SEO marketing strategy considers your brand’s online presence holistically, going beyond individual approaches. It gives you control over the kind of searches your brand appears in, the content people see at various points in the customer journey, and how your value proposition and brand as a whole compare to those of your rivals on SERPs.
Components of a strong SEO marketing strategy
Topic Clusters
Although subject clusters are the cornerstone of your search strategy, keywords are still vital. You can be more deliberate about the keywords you target when you choose the high-level issues for which your brand should be recognized as an authority and presence.
When you construct your SEO marketing plan using topic clusters, you can cover a broad range of keywords that come under one collection by developing pillar content (more on that later) that covers the primary topic and linking out to more of your content that covers subtopics within that cluster.
Using this strategy, you can rank for short, high-volume keywords and the long-tail, niche keyword phrases that lie under them.
Keyword Targeting
Keywords are the words and phrases that Google users frequently search for. They’re one of the critical determinants of your SERP rankings as, when appropriately employed, they inform search engine crawlers of the subject matter of your content.
Nowadays, keyword targeting calls for more planning than in the past. Google penalises businesses that merely cram keywords into meaningless material. They employ advanced AI technologies to ascertain which content containing a given keyword is the most valuable and pertinent to users.
Conducting thorough keyword research is the most excellent approach to ensure your keyword targeting is accurate. This is now simpler than ever, thanks to tools like SEMRush and Ahrefs as explained below:SEMrush Keyword Magic Tool Tutorial
Metadata
Metadata like your title and meta description are the first things a user sees when your brand appears in their search result.
Image Source: Hubdo
Keywords are the words and phrases that Google users frequently search for. They’re one of the critical determinants of your SERP rankings as, when appropriately employed, they inform search engine crawlers of the subject matter of your content.
Similar to email subject lines, your metadata aids consumers in determining whether to click on your material. As a result, metadata should never be considered after the fact, and make an intense argument with it to support your material.
Technical SEO
The foundation of your complete SEO marketing plan is technical SEO. Simply put, it involves maintaining alignment between the structure and content of your website and the technological standards set out by search engines.
Technical solid SEO makes it simple for search engines to discover, crawl, and index the pages on your website, which is essential for achieving high SERP ranks. There’s a lot to know when it comes to technical SEO. (If we might be of assistance, please let us know; we can include an SEO assessment with any client engagement.)
Internal Linking
On-page SEO is the process of optimising individual web pages to earn the most relevant content possible, including internal linking as a crucial component. Using high-authority, high-ranking pages is mainly intended to increase traffic to other pages that require more of both.
Backlinks
Backlinks happen when other websites, particularly those with high authority, connect to your content, increasing organic traffic. There are numerous techniques for consciously constructing backlinks, but in reality, it’s just a long game. The ideal strategy for gaining backlinks is continually producing top-notch content over an extended period.
Ways to develop a strong SEO strategy
Start off by writing for humans
Google’s ranking formulas are more intelligent than ever. There are no shortcuts or simple ways to game the system up the ranks. Focusing on the actual people who make up your client base and the kinds of content that will offer value for them is the most excellent method to develop a strong SEO marketing plan and achieve higher results. Genuine, worthwhile material will be recognized by Google and ranked accordingly.
Create pillar content
Your subject clusters are aligned with pillar content. These articles act as your anchors to the subjects you want to rank for the most. They serve as the primary sources of internal links to other content and are frequently timeless articles.
Image Source: HubSpot
Know Your Competitors
Learn what the SERPs for your target keywords look like to be as educated as you can be when you develop your SEO marketing approach. Which brands are currently ranked? Which types of content are most popular?
Using this data, you can conduct more thorough competition evaluations and provide content that adds skyscraper levels of value to your client’s experiences.
Pay attention to search intent
The possibility that readers will interact with and eventually find value in your material increases when it aligns with their search intentions. Ensuring the right content reaches the right client at the right time depends mainly on intent. Consider this: What do individuals seek when they look up a particular word or phrase?
Examine the current SERP to discover what is already performing well. For instance, these procedures will inform you whether to write a comprehensive manual or a brief, snappy list for a target term. Even more crucially, your potential customers interact with your content, and it can assist you in determining where they are in the purchasing process.
Refresh old content
Various factors can cause stale material to lose visitors or fall in the ranks gradually. Google’s ranking variables shift, content ages, rivals produce new stuff, and Google, on the whole, likes fresh content.
However, none of them renders your previous content useless; updating your current content is a clever approach to increase new traffic and generate compounding ROI over time. Additionally, it ensures that the material is no longer effective and doesn’t compromise your SEO marketing approach.
Be metrics-driven
Keep your SEO marketing plan metrics-focused, last but not least. Regular performance evaluation allows you to determine whether your plan is effective and when it needs to be modified. We advise beginning with the following five essential content marketing metrics:
- Traffic – Measure the number of unique visitors, page views, and unique pageviews to understand how much traffic your site attracts.
- Conversions – Conversion means something different for every brand. It could be a subscription, download, or purchase. Mainly, you’re measuring the rate at which users take the specific action you’re asking them to take.
- Engagement – This one is a little less cut-and-dry. An excellent tool is the Audience Overview dashboard on Google Analytics, which shows you metrics such as session length and the average number of pages viewed per session.
- SEO performance – Measure your rankings across your target keywords and content.
- Authority – High authority increases rankings and builds brand trust and reputation.
D’Marketing Agency is the best digital marketing agency in Singapore specializing in effective SEO tactics, on-page optimization, link building and many more. Contact D’Marketing Agency to help you improve your website organic traffic.
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