SEO for YouTube – Everything You Need To Know!
YouTube marketing has now quickly become one of the most popular ways to market businesses over one of the most used video platforms in the world. It has provided businesses around the world a way to utilise video content to promote their businesses and gain customer attention quicker.
Search engine optimization is another term that has been buzzing lately – if you are also trying to learn how to tie these two things together, today we are going to learn all about it.
Let’s first understand more about SEO and SEO for YouTube :-
Most of us are already aware about the term search engine optimization – it’s all about improving the user’s experience on your website to ensure that your website lands higher on the search results. But it’s not just search engines like Google where potential customers go to find information.
YouTube SEO is all about optimizing your YouTube videos and channel not only for the YouTube platform itself, but also for search engines results as well where your videos can potentially be shown. SEO makes it possible for you to be in the sight of potential customers and gain more audience who might be interested in what you have to offer.
Does your YouTube channel really need SEO or not?
- Search engine optimization is one of the cheapest yet most efficient ways to be noticed by search engines and ultimately potential viewers.
- It enables you to rank among some of the best and most popular creators on the YouTube platform with smart strategies.
- YouTube SEO ensures that you get more traffic – both from YouTube itself as well the other online mediums where your videos can be shared and watched.
- One of the quickest ways to grow online is through search engine optimization and it also enables you to target and rich a wider spectrum of audiences.
- If you are primarily creating YouTube videos for marketing purposes, Search engine optimization is one of the best ways to approach marketing and promote your business on this video platform.
How can you make sure that your videos consistently rank higher in search results?
YouTube ranking is certainly not an easy thing to understand, but you can rank well by combining the correct SEO and video strategies together.
Ranking on search engines and on YouTube kind of works the same way – you have to prove to the ranking algorithm that the information you are sharing can be useful to the potential viewers of your videos. Your content should have a clear purpose that the algorithm can understand.
There are certain tips and strategies that you can also use to do YouTube Marketing well and make sure that your business videos also rank on the platform more consistently.
1. Keyword research has to be taken seriously
Competition is only getting tougher for online businesses – with more and more products and businesses coming in, you have to find a way to stand out in this huge crowd.
It’s the smartest choice to choose the correct keywords to be used for marketing your videos. While researching keywords for YouTube SEO, it’s about trying to decide if you wish to pick competitive keywords or keywords where there isn’t as much competition. With less competitive keywords, you are likely to rank higher if you use them correctly. Competitive keywords on the other hand ensure that when you rank with you, you get to target a larger audience.
2. Video title must include keywords in it
When you are thinking about the correct place to add the keywords you have found, you have to think about it from the potential video watcher or customer’s point of view. When you know the search intent clearly, you can easily target their searches well.
The title of your video on YouTube is the very first and important place to add your keywords. Your video has a purpose and you have to ensure that your title matches both that as well as what the customers search for on the internet. So make sure to include the correct keywords in the title but not to overdo it too much as well.
3. YouTube video description is another efficient way to market
Anyone who has been posting on YouTube for a while would know the dire need to write the most perfect description for each video that is published. And for businesses, it’s one of the best ways to put yourself out there on the YouTube platform.
It’s essential to get the description right the first time – The video description shouldn’t be longer than 200 words preferably and the first few sentences should include your most important keywords if possible. Of course the main point is to add a description that actually is useful to the user otherwise it won’t help you in any way to rank higher.
4. The video file name is another secret SEO weapon to use
Generally we don’t play close attention to the file name of the video that we want to upload, but the YouTube algorithm certainly pays special attention to it. But now it’s time for you to understand the importance of choosing a good file name.
Instead of choosing random numbers and words for the file name, you should make it a point to use special keywords or video titles as the file name. That way the algorithm can understand the video purpose right from the file name and you can make it to the top of the customer searches.
In this article, we talked about the term YouTube SEO and some practical tips that you can use to rank your videos higher on YouTube search results. We hope that this allows you to gain an advantage over competition and rank your videos higher on searches.
If you want to know more about search engine optimization, you can connect to our search engine optimization experts to understand everything that is there to know! We look forward to answering your questions and providing you with the best SEO services possible!