SEM AGENCY SINGAPORE

Power your every click with a leading Singapore SEM Agency to boost you digital advertising game.

Laser-Focused Campaigns That Deliver

Our Search Engine Marketing (SEM) services are honed for profits and performance so that you pay less and earn more. Way more. We design optimised, targeted and compelling campaigns that zero in on customers ready to buy.

As one of the best rated SEM agencies in Singapore, your ROI is a top priority for us. Our work goes beyond just buying keywords and placing your ads. Our primary focus is on your business margins.

Every click comes at a price. So, we squeeze every last drop of value from your campaign, to make SEM profitable for your business.

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Top 3 Benefits of Search Engine Marketing Services

Our certified search engine marketing consultants will provide you with a risk-free marketing consultation, which includes:

Instant Visibility

Unlike long term organic methods like SEO, SEM such as Google Ads, allows you to be immediately visible to your audience in the search results.

Pay for Clicks Only

SEM is a form of pay-per-click advertising. That means you pay only when someone clicks on your ads, giving you more measurable ROI.

Targetted Audience

With a proper SEM strategy using Google Ads, you can select the keywords that you wish to advertise for, hone those keywords, and be prepared to generate results for your business with the world’s most popular search engine.

Free Ebook

Grow Your Business in a Post-Pandemic World

In this guide, you’ll read:

Key considerations on investing in a website with user-centric features, foolproof security, data management and SEO customization

Real-life examples, industry research, and case studies pertaining to every step in launching an online store.

Pro-tips on SEO, web-designing, social media marketing, Google Ads with data-backed facts and figures.

Our Team of Growth Experts Create $3 of Profits for Every $1 Spent on Search Engine Marketing

Machine Learning Optimisation

Our team of SEM experts will use machine learning technology to optimise your campaigns and stretch your marketing dollar. This allows us to take advantage of big data and consumer behavior to bring better results for you and your business.

Transparent Reporting

When you choose us, you become a part of our team. This means that there are no skeletons in the closet or half-truths. Our reporting is transparent, and we do our best to update you on how your SEM campaigns are performing and also recommend actionable steps to improve the performance

Lower Lead Generation Cost

We aim for minimum input and maximum output. With tha said, we try to reduce your overall cost to acquire a lead, so you make the best of your ROI from your marketing investment.

A/B Split Testing

With Ads split testing, we check which ads perform better so you can save cost and get a better response from potential customers. We then put more money into better performing ads. This reduces your cost per click

Keywords Management

In SEM, it’s all about your keyword. Our SEM specialists ensure they research and select the most effective keywords for your campaign. Combined with machine learning technology, we will optimise your bids so you get the best ROI.

Landing Page Optimisation

Prevent wasted marketing dollars when our team of copywriters and UX designers design optimized landing pages for you to squeeze out every last drop of value from your campaigns.

Our Search Engine Marketing Services

Paid Search

One of the fastest ways to bring your business to the top of search queries.

Shopping Ads

Your business grows when experts continuously monitor your SEM campaigns. There needs to be continuous testing, researching, and reporting. That is exactly what we do. Our team ensures that your landing pages, ads, and keywords are aligned continuously with shifts in user preferences and developments.

Display Advertising

Compelling text-based or graphical ads are strategically place on third party websites and pages to convey your intended messaging.

Remarketing

This allows businesses to target audiences that have already visited their site, and converts window shoppers into paying customers.

Top 4 reasons to work with us:

A leading provider of SEM services in Singapore

01

Quality Services at the Best Prices

Simply put – we guarantee you the best prices in Singapore for the same level of quality. We’re so sure of this that if you find any other SEM agency in Singapore that can offer you a lower price at the same level of service, we’ll beat it by a margin of 5%.

02

Because Marketing Shouldn't Be a Gamble

Business owners may see SEM as a gamble. But we disagree. Our goal is for all our clients to see the maximum return on their investment, long run and short run. Our campaigns are designed to be in sync with your goals. So let’s win digital marketing together.

03

Focus on Results and Transparency

We’re straight talkers. You may be bamboozled with other agencies with their hype, jargon, and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results in real terms, then we go and get them. If we fail to deliver what we promise, we’ll work until you get what you paid for.

04

We Can Integrate Sem Into An Overall Marketing Strategy

SEM complements other channels like SEO and Social Media Marketing, to boost your performance and make your brand more visible. Combined with remarketing, you have a great chance of bringing back old customers or visitors and improving conversions.

We Partner The Best In The World

A Search Engine Marketing Agency that Delivers

We’ not just any other agency. We’re an integrated digital marketing agency that takes our time to understand the nuances and intricate details of every business. We aim to to under-promise and over-deliver. Speak to us for your integrated digital marketing plan today!

Hear What Our Clients Say

Claim Your Free $1,000 Search Engine Marketing Strategy Session

Our certified digital marketing consultants will provide you with a risk-free marketing consultation, which includes:​

Which search engine marketing strategy would be most suitable for your business?

A special blueprint tailored to the needs of your business to boost your search engine marketing game.

Strategies to crush your competition and boost your business.

Claim your free consultation by telling us a little more about yourself below

FAQ About Our search Engine Marketing Services

You pay us and we do the rest. This includes managing your SEM account for you. You assign us your budget and we will use it effectively so your ad appears at the right place at the right time. We also try to make this process as cost-effective as possible rather than simply investing all the money in a short time frame. With our reporting tools, we monitor real-time statistics about the performance of your ads, and using this, we can make changes for improvement.

Relax! Google has advanced monitoring techniques that detect recurring or invalid clicks. No one is charged for invalid clicks.

On our lead generation service, we have a very simple model. Your SEM budget for buying clicks is up to you and available to view when you log in to your account. We charge a flat monthly fee for managing your SEM account so your SEM budget is not tied to your account management. So, it doesn’t matter whether you’re spending $100 a month or $1000, our charges will remain fixed. Rest assured, we do not and cannot earn commissions or cuts from Google or Yahoo for getting you to spend more money.

Once you meet your daily limit, your ads stops appearing for that day. However, if this becomes a recurring pattern, we will inform you and recommend you to increase the limit and potential of your ad. If you can comply, this may increase your leads and ROI.

If you are a new business in the market, you will likely have a lot of window shoppers and visitors who will click on your ad. However, this doesn’t mean that they will purchase from you since you don’t have their trust yet. Still, it is possible that after going through your site or visiting it again, people might make a purchase. In the early days, you have to study how visitors are interacting with your website and look for patterns. So, as time passes, you begin to understand customer behavior and make the appropriate changes to improve your conversion rate. Furthermore, if you don’t get any leads, changes will be made to your keywords, phrases, the landing page, and possibly the whole website so your money is not gone to waste.

While searching on Google is free, placing your business high on search engine results is not. SEM enables your website to get listed on the top of major search engines, especially when your site doesn’t rank nearly high enough to make a difference naturally. This is essential if you want steady traffic on your site and to be considered as relevant and credible.

Search Engine Marketing (SEM), while it sounds and work similarly to Search Engine Optimization (SEO), it is a paid search advertising method, which includes Pay Per Click (PPC) and Cost per Impressions (CPM).

SEMs promote your website by improving its visibility on search engine result pages (SERPs) mainly through paid advertising. If you want your website to appear on the top of the SERP when someone searches relevant keywords, you should invest in a good SEM strategy. With a good SEM strategy, you can top organic searches, even when they have a better SEO strategy.

To summarize, you are paying to ensure that your website is more visible in SERPs when a user inputs certain keywords.

When you use SEM, you are paying for unique visitor impressions and SERP ranking, but there are some important factors you must know before starting:

There are many platforms you can conduct your SEM campaign on, but two of the most prominent ones are Google ads and Bing ads. However, the bigger the network, the more you have to pay for keywords. It’s up to you to conduct research and see what works for your brand, and how you are going to manage your advertising budget.

You must know what keywords to use that are most relevant to your product or service, and what keywords are currently trending in your field. E.g., Bags, Handbags, Purses, etc. Use the keywords in a way that will generate traffic and convert visitors into customers.

As online searching is often the first step for users and potential customers, the perception of their search will impact the brand impression for each individual.

The Pay Per Click (PPC) strategy includes knowing the right keywords to bid on, and what results you want your ad to show up for. However, keywords with high popularity come with high competition, and this in turn makes your ad less relevant. These keywords also cost more to bid on, so you should plan your budget accordingly. To make your ad stand out in a highly saturated field, using high popularity and low competition keywords are ideal, but it will take a bit of research.

Your advertisement’s quality score is dependent on many variables, all of which affect the user’s browsing experience. These include, but not limited to:

  • Website loading time
  • Content
  • Business information (Contact details, Address)
  • Graphic resolution
  • Redirect links
  • Meta description and title
  • Backlinks
  • Misleading information

The overall quality score of your advertisement affects your bidding chances, with a lower score resulting in a lesser chance in securing a bid in the ad auction. A higher quality score results in a higher chance.

Every ad you see on Google SERPs must go through an ad auction. As mentioned above, you need to have keywords to bid on, and how much you are willing to spend per click or bid on them.

The auction can go in the favor of the highest bidder, but this is not always the case. The other main factor is the quality score. A highest bidder with a low quality score would “lose” the bid to a lower bidder with a higher quality score, maintaining a balance between the two is key to “winning” the bid.

In summary, when you set up a SEM campaign, you are to select related keywords, choose the demographic and audience of your ad, and bid a price you are willing to pay for each visitor click.

After you’ve got your SEM campaign up and running, the next step is knowing what to look out for and knowing how your campaign is faring. These are a few key metrics to help you measure your SEM campaign’s performance:

This is the number of times your ad is shown on someone’s SERP. However, if your campaign has high impression counts, it isn’t always a cause for celebration. This could mean that your campaign is not relevant or targeted enough, and this usually results in low click rates.

This is self-explanatory; the number of clicks is the number of times your ad is clicked on by a user.

To measure the success of your campaign based on number of clicks, you can visualize the number of people that click on your ad for the first time, followed by the number of people that click through to the next section, and finally how many of those visitors were converted into customers.

You can modify keywords and your target audience to adjust where and to whom your ad is shown.

The two of these metrics can be grouped together into an impression-to-click ratio, and from there you can optimize or upgrade your campaign based on the results.

This is the number of times your ad is shown on someone’s SERP. However, if your campaign has high impression counts, it isn’t always a cause for celebration. This could mean that your campaign is not relevant or targeted enough, and this usually results in low click rates.

You want to communicate clearly to your audience what your product or service is, and what you want them to do after seeing your ad. Make your ad compelling to users to get more clicks.

If someone is searching for your product or service, you want them to be able to know where to find your store or know your prices immediately, or, if any, promotions and events that are going on at the point in time when they see the ad.

Because many search engines rank your ad based on your quality score, you should work to improve on it whenever you can. From keywords to destination URLs, making sure your ad is aligned and fitted to the searcher’s intent ultimately leads to a higher quality score.

Analyze your campaign periodically and remove keywords that are attracting people outside of your target demographic while adding ones that you might have missed. Tweak your campaign and experiment to find out the best-performing set of keywords and URLs for your brand.

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