SEARCH ENGINE MARKETING

Become Searchable, Reachable, and Visible With SEM

We put your business in the spotlight on every search engine results page. Boost your brand awareness and increase sales with the ultimate search engine marketing experts in Singapore — D’Marketing Agency.

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Laser-Focused Campaigns That Deliver

Our search engine marketing (SEM) services are honed for profit generation and performance so that you pay less and earn more.  We design optimized, targeted, and compelling campaigns that zero in on warm prospects that are eager to buy your product or service.

As one of the best-rated SEM agencies in Singapore, your ROI is our utmost priority. Our work goes beyond just buying keywords and placing your ads. Our primary focus is on your profit margin. 

Every click comes at a price. So we squeeze every last drop of value from your campaign to make SEM profitable for your business.

Three Core Advantages of Search Engine Marketing

SEM is one of the most powerful digital marketing strategies today. Here are a few reasons why:

Instant Visibility

Unlike long-term organic methods like SEO, SEM, such as Google Ads, allows you to be visible to your audience in the search results immediately. It’s like handing out flyers, but instead of randomly passing to people, you hand it out to warm potential customers.

Pay for Clicks Only

SEM is a form of pay-per-click advertising. That means you only pay when someone clicks on your ads, giving you more measurable ROI. Furthermore, this allows you to expose your strategically expose your website to the front page without years of waiting.

Targetted Audience

With a proper SEM strategy using Google Ads, you can select the keywords that you wish to advertise for — hone those keywords, and be prepared to generate results for your business with the world’s most popular search engine.

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Machine Learning Optimisation

Our team of SEM experts will use machine learning technology to optimize your campaigns and make the most out of your marketing budget. This strategy allows us to take advantage of big data and consumer behavior to bring better results for you and your business.

Transparent Reporting

When you choose us, you become a part of our team. That means there are no skeletons in the closet or half-truths. Our reporting is transparent, and we do our best to update you on how your SEM campaigns are performing and recommend actionable steps to improve their performance.

Lower Lead Generation Cost

We aim for minimum input and maximum output. With that said, we try to reduce your overall cost to acquire a lead so that you can make the highest ROI.

A/B Split Testing

With Ads split testing, we check which ads perform better so you can save cost and get a better response from potential customers. We then put more money into the better-performing ads, reducing your cost per click.

Keywords Management

In SEM, it’s all about your keyword. Our SEM specialists ensure they research and select the most effective keywords for your campaign. Combined with machine learning technology, we will optimize your bids to achieve the best returns possible.

Landing Page Optimisation

We hate to see clicks go to waste; that’s why we also optimize your landing pages. With our team of copywriters and UX designers, you will squeeze out every drop of value from your campaigns.

Our Google Ads Services Includes

Paid Search

One of the fastest ways to bring your business to the top of search queries. With this service, you will have the ultimate exposure. Paid search is perfect for an initial boost for your brand awareness.

Shopping Ads

Your business grows when experts continuously monitor your SEM campaigns. This option requires continuous testing, research, and reporting, and that’s what we do. Our team ensures that your landing pages, ads, and keywords sync with user preferences and developments.

Display Advertising

Compelling text-based or graphical ads are strategically placed on third-party websites and pages to convey your intended messaging. This strategy works best to help your business grow its brand awareness without spending a fortune.

Remarketing

This tactic allows your business to target previous visitors and convert them into paying customers. It’s a proven-effective strategy as most of your visitors are already interested in your business. They may just need a nudge to remind them that, which may be the only thing they need to make a purchase.

Top 4 Reasons That Make Us the Best

We’re the only search engine marketing agency that practices:

A Digital Marketing Agency That Delivers

We’re not just any other agency. We’re an integrated digital marketing agency that takes our time to understand your business challenges. Our aim is to under-promise but over-deliver. Please reach out to us for your integrated digital marketing plan today!

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CASE STUDIES

Results That Will Make You Choose Us as Your Search Engine Marketing Partner

We completed hundreds of projects in our 20 years of search engine marketing: from helping startups sell their first product to aiding giant brands gain more exposure.

Audio Refine

From the client

With their superior search engine marketing strategies, we were able to increase our profit by up to 34% in just three months!

Yes Trading

From the client

We have a unique business that offers assistance to a select group of people. With D’Marketing’s effective research, we were able to have an effective PPC!

Stand 24

From the client

Their service is just the best. We were able to skyrocket our site’s traffic and gain enough awareness to push our brand to expand!

BE MORE THAN JUST VISIBLE

Our Search Engine Marketing Speaks for Itself

Our search engine marketing strategies entail more than what others are willing to provide.

DO IT YOURSELF SEO OTHER SEO AGENCIES
Save money on Ads
Rank on Google First Page
Page-1 Formula
Work closely to achieve your business objectives
Constantly optimize to get consistent organic traffic

SEM IS KING

Why Include DMA Search Engine Marketing in Your Marketing Efforts?

Before providing a plan as part of our search engine marketing services, we take the time to learn about your business and current marketing situation. The most recent digital marketing trends and technology are then used to create personalized Google Ad Campaigns to deliver the highest return on investment.

Data-Driven Decisions

We have a long history of working with Google search and display advertising. Data from our years of experience and analytics tools help us make better judgments for your business.

Accurate Audience Targeting

Our consumer research and analysis experts can accurately target people with the most potential to buy your products. With us, you can expect an increase in sales!

Post-Campaign Support

We continue supporting your business even when the campaign is over. We review the results, concentrate on the analytics, and strategize to improve your search engine marketing further.

Google Certified Ad Specialists

We’re proud to boast our accolades to all our clients to reassure you that you’re making the right choice. Unlike hiring freelancers, we can guarantee that our efforts can make a difference.

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1. DISCOVER

As your search engine optimization company, we take the time to understand your business needs, demands and expectations. During the discovery phase, we set up a meeting with your key company stakeholders and conduct an initial site review. Afterwards, we identify your key performance indicators (KPIs), determine your conversion path and perform extensive keyword research. Doing so allows us to gain in-depth knowledge of your company’s processes, site purpose and goals.

5. MEASURE

From the moment you sign up with our SEO company, we set up a tracking system that allows us to monitor your online progress and understand the impact of your SEO campaign. We monitor and analyze your analytics, keyword rankings and KPI. Our SEO experts also look at your organic traffic, bounce rate, conversion rate, local visibility and click-through rates (CTRs). By monitoring your SEO efforts, we gain actionable insights and improve your optimization strategies.

3. STRATEGIZE

Once we’ve identified your marketing gaps and opportunities, our SEO experts will create a 60-day strategic online marketing plan (SOMP). This includes your campaign goals, expected outcomes for each marketing channel and estimated completion time. During the first month of your campaign, our SEO agency prioritizes the most critical aspects of your SEO. This is to ensure all our SEO efforts deliver immediate, targeted results.

7. ADJUST

As part of our ongoing SEO efforts, we continuously adjust our optimization strategies based on the latest algorithm updates and market trends. Search engines are dynamically changing and industry demands are continuously evolving. As such, we take a proactive approach to ensure your website ranks high on search results. Trust our SEO team to make the necessary adjustments and keep you informed of your campaign progress at all times.

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LET'S BOOST YOUR SALES

Our certified digital marketing consultants will provide you with a FREE marketing consultation.

FAQ About Our Search Engine Marketing Services

You pay us, and we do the rest. The payment includes managing your SEM account for you. You assign us your budget, and we will use it effectively, so your ad appears at the right place at the right time. 

We also try to make this process as cost-effective as possible rather than simply investing all the money in a short time frame. With our reporting tools, we monitor real-time statistics about the performance of your ads so that we can make better changes for improvement.

Relax! Google has advanced monitoring techniques that detect recurring or invalid clicks. You don’t get charged for invalid clicks.

We have a very straightforward lead generation service model. Your SEM budget for buying clicks is up to you, and you are free to view all the data when you log in to your account. 

We only charge a flat monthly fee for managing your SEM account. That means your SEM budget is not tied to your account management. Whether you’re spending $100 a month or $1,000, our charges will remain fixed. 

Rest assured, we cannot earn commissions or cuts from Google or Yahoo by making you spend more money.

Once you meet your daily limit, your ads stop appearing for that day. However, if this becomes a recurring pattern, we will inform you and recommend you increase your ad’s limit and potential. If you can comply, this may increase your leads and ROI.

If you are a new business in the market, you will likely have a lot of window shoppers and visitors who will click on your ad. However, it doesn’t mean they will purchase from you; remember, you don’t have their trust yet. 

Still, it is possible that after going through your site or revisiting it, people might make a purchase. During the first few months of your business, you have to study how visitors interact with your website and look for patterns. So, as time passes, you begin to understand customer behavior and make the appropriate changes to improve your conversion rate. 

If you still don’t get any leads, we recommend making changes to your keywords and optimizing your landing pages. It is even possible that the whole website will need a complete revamp.

While searching on Google is free, placing your business high on search engine results is not. SEM enables your website to get listed on the top of major search engines, especially when your site doesn’t rank well for competitive keywords. Keeping your website visible via ads (SEM) or SEO is essential if you want steady traffic on your site. More traffic entails being relevant and credible.

Search Engine Marketing (SEM), while it sounds and works similarly to Search Engine Optimization (SEO), it is a paid search advertising method, which includes Pay Per Click (PPC) and Cost Per Impressions (CPM). In essence, using the paid tools that search engines offer is SEM. 

SEM promotes your website by improving its visibility on search engine result pages (SERPs) mainly through paid advertising. If you want your website to appear on the top of the SERP when someone searches relevant keywords, you should invest in a good SEM strategy. 

With a well-thought SEM strategy, you can top other search-optimized websites. To summarize, you are paying to ensure that your website is more visible in SERPs when a user searches for keywords or phrases.

When you use SEM, you are paying for unique visitor impressions and SERP ranking. It works by bidding for keywords or phrases and showing your chosen landing page for said keywords or phrases.

If your business is about selling dog food, you will most likely sell dog food by bidding on key phrases like:

  • Cheap dog food
  • Dog food one sack
  • Dog food for german shepherd

Once you bid for these, your select product page will pop out whenever someone googles for any of the above key phrases.

You can conduct your SEM campaign on many platforms, but two of the most prominent ones are Google ads and Bing ads. However, the more extensive the network, the more you have to pay for keywords. It’s up to you to conduct research and see what works for your brand and how you will manage your advertising budget.

In a nutshell, keywords are common, repeatedly-used words or phrases that you search on Google. You must know what keywords to use that are most relevant to your product or service and what keywords are currently trending in your industry, e.g., 

  • Bags
  • Handbags
  • Purses 

Use the keywords in a way that will generate traffic and convert visitors into customers.

As online searching is often the first step for users and potential customers, the perception of their search will impact the brand impression for each individual.

The Pay Per Click (PPC) strategy includes knowing the right keywords to bid on and the results where you want your ad to show up. However, keywords with high popularity come with immense competition, and this, in turn, possibly makes your ad less relevant.

These keywords also cost more to bid on, so you should plan your budget accordingly. Using high popularity and low competition keywords is ideal for making your ad stand out in a highly saturated field, but it will take a bit of research.

Your advertisement’s quality score is dependent on many variables, all of which affect the user’s browsing experience. These include, but are not limited to:

  • Website loading time
  • Content
  • Business information (contact details, address)
  • Graphic resolution
  • Redirect links
  • Meta description and title
  • Backlinks
  • Misleading information

The overall quality score of your advertisement affects your bidding chances. The lower your score, the less likely you are to become visible on a specific keyword — vice versa. 

Every ad you see on Google SERPs must go through an ad auction. As mentioned above, you need to have keywords to bid on and how much you are willing to spend per click or bid on them.

The auction can go in favor of the highest bidder, but this is not always the case. The other main factor is the quality score. The highest bidder with a low-quality score would lose the bid to a lower bidder with a higher quality score; maintaining a balance between the two is key to winning the bid.

In summary, when you set up an SEM campaign, you are to select related keywords, choose the demographic and audience of your ad, and bid a price you are willing to pay for each visitor click.

After you’ve got your SEM campaign up and running, the next step is knowing what to look out for and your campaign’s performance. These are a few key metrics to help you measure your SEM campaign’s performance:

  • Impressions/CPM
  • Clicks/CTR/CPC
  • Conversions
  • Bounce rate
  • Impressions
  • Average position

It is the number of times Google shows your ads on someone’s SERP. However, if your campaign has high impression counts, it isn’t always a cause for celebration. A high impression score with a low click score could mean that your campaign is not relevant or targeted enough.

It is a percentage indicating how many people saw your ad over how many clicked on it. You may use the clickthrough rate (CTR) to determine the effectiveness of your keywords and advertising.

You can calculate CTR by dividing the number of clicks on your ad by the number of times it is shown: clicks impressions = CTR. For instance, if you got 5 clicks and 100 impressions, your CTR would be 5%. A high CTR indicates that people find your adverts valuable and relevant. CTR can help you determine which keywords work for you and which need to be tweaked.

A compelling ad description will entice users to click on your ad and know your product or service. The better you are at writing, the more converting your ad will be.

If someone is searching for your product or service, it’s best to cut the fluff and stick directly to what you have to offer. Be concise by including what your product or service can do. Share the benefits and feature helpful information like price, promos, location, etc.

Many search engines rank your ad based on your quality score. You should work to improve on it whenever you can. From keywords to destination URLs, ensuring your ad is aligned and fitted to the searcher’s intent ultimately leads to a higher quality score.

Analyze your campaign periodically and remove keywords that attract people outside of your target demographic. Add ones that you might have missed. Lastly, tweak your campaign and experiment to find out the best-performing set of keywords and URLs for your brand.

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