Google Ads and SEM agency in Singapore
You’re paying for clicks from people who were never going to buy
We go through your account first, free, and show you where the money’s leaking. Then management from $250 a month, in an account you own.
Management from $250 a month · Your account, your data · Your ad spend goes straight to Google
Spending on Google Ads and can’t tell what it brought in?
Most accounts we look at leak money in the same few places, usually without anyone noticing.
Searches you never meant to pay for
Broad keywords match job seekers, students and people looking for something free. Each of those clicks costs as much as a buyer’s.
Nobody’s watching the account
It was set up once and left alone. The keywords, bids and ads haven’t changed since.
No idea which clicks became customers
Without conversion tracking, Google optimises for clicks. You want it optimising for enquiries.
We’ll show you where your ad spend is leaking, free
Before you pay anything, we go through your account: the searches you paid for, your keywords, landing pages, budget and conversion tracking. You get a short list of what’s wasting money and what to fix first, and it’s yours to keep whether you hire us or not.
What you get each month
Ads that match the search
Keywords and ads built around what buyers type when they’re ready to call.
Wasted searches cut
Searches that never buy get blocked.
Performance Max and Shopping
For online stores and wider reach, set up with proper conversion data so Google’s automation has something to learn from.
Remarketing and YouTube
Ads that follow up with people who visited your site but didn’t get in touch.
Landing pages that convert
Pages built for the ad, so the clicks you pay for turn into enquiries. More on landing pages.
Calls and forms tracked
Conversion tracking in Google Ads and GA4, so you can see what each enquiry cost.
How do you know if your Google Ads are working?
Look at cost per enquiry, not clicks. Your monthly report leads with that number, then shows the searches, ads and pages behind it. A strategist walks you through it and tells you what changes next.
Your account, your data, your history
We build and run your campaigns inside a Google Ads account you own. Google bills you for the ad spend, our fee is invoiced separately, and we don’t mark up your spend. If you ever leave, the account and everything in it stays with you.
A lead that waits a day for a reply is a lead you paid for twice
Every enquiry from an ad has already cost you money. If it sits until tomorrow, the person may have called someone else by then.
We run a WhatsApp AI agent and CRM follow-up on our own enquiries and can set up the same for you, so each paid lead hears back straight away. It’s a separate service with its own pricing.
How much does Google Ads management cost in Singapore?
Management is $250 a month for ad budgets up to $1,000, $400 up to $2,500, $650 up to $5,000 and $1,000 above that, on a 12-month plan. Shorter terms cost more per month, and your ad spend is separate: it goes straight to Google.
How much should you spend on ads?
Most Singapore businesses we work with spend $1,000 to $5,000 a month on ads. What you’ll pay per click depends on your industry, and our Google Ads cost guide lists Singapore cost-per-click figures for 19 industries.
What is search engine marketing (SEM)?
Search engine marketing is paying to appear in search engine results when people search for what you sell. In Singapore that mostly means Google Ads: you bid on keywords, your search ads appear above the unpaid results, and you pay each time someone clicks.
SEM services cover everything that decides whether those clicks turn into customers: keyword research, ad copy, bidding, landing pages, conversion tracking and the weekly work of cutting what wastes money. An SEM agency in Singapore runs that for you, inside your own Google Ads account.
Our Google Ads management packages
The fee depends on how much you spend on ads, because bigger budgets need more campaigns and more testing. All prices are 12-month rates.
| Plan | Monthly management fee | Monthly ad budget it covers |
|---|---|---|
| Lite | $250 | Up to $1,000 |
| Bronze | $400 | Up to $2,500 |
| Silver | $650 | Up to $5,000 |
| Gold | $1,000 | $5,000 and up |
Your ad budget is paid to Google directly and is separate from our fee. Month-to-month and 6-month terms are available at a higher monthly rate. See full Google Ads pricing.
What Google Ads management costs in Singapore
Two numbers make up the cost: the agency’s fee and your ad spend.
| Type of provider | Typical monthly fee | What you usually get |
|---|---|---|
| Freelancer or budget shop | $500 to $1,500 | One or two campaigns and basic conversion tracking |
| Mid-tier agency | $1,500 to $3,000 | Full campaign management, ad testing and a monthly review |
| Senior team | $3,000 to $6,000 | Performance Max and Search together, landing page testing, complex bidding |
| D’Marketing Agency | $250 to $1,000 | Full management scaled to your budget, with landing pages and tracking |
Market ranges are from a Singapore agency’s published Google Ads guide, checked October 2026. The same guide puts most SME ad budgets at $2,000 to $10,000 a month, and warns about a common mistake: paying a large fee while spending too little on ads for Google to learn from.
Types of Google Ads campaigns we run
Search ads
Text ads on Google’s results page for people searching for what you sell.
Performance Max
Google’s automated campaigns across Search, YouTube, Display, Gmail and Maps.
Shopping ads
Product listings with prices and photos for online stores. Ecommerce SEO.
Display and remarketing
Banner ads that follow up with people who visited your site.
YouTube ads
Video ads to build brand awareness or reach people who’ve searched for you.
Microsoft (Bing) Ads
The same search ads on Bing, often at a lower cost per click.
How we run your SEM campaigns
Audit
We review your account, or your market if you’re starting fresh, and agree your business goals.
Keyword research
The searches your potential customers use, what each click is likely to cost, and which to avoid.
Build
Campaigns, ad copy and landing pages, with conversion tracking set up before anything goes live.
Launch
Ads go live and we watch the first weeks closely while Google learns.
Optimise
Search terms, bids, ads and pages adjusted every week to raise the conversion rate and cut waste.
Report
Cost per enquiry, campaign performance and the plan for next month.
SEM or SEO?
Most businesses end up running both: Google Ads for enquiries now, SEO for enquiries that don’t cost per click later.
| SEM (Google Ads) | SEO | |
|---|---|---|
| Where you appear | Paid positions above and below the results | The unpaid results and the map |
| How fast | Within days | Usually months |
| How you pay | A management fee plus every click | A monthly fee for the work |
| When you stop | Traffic stops the same day | Rankings fade slowly |
| Best for | Promotions, launches, testing offers, filling gaps fast | Steady enquiries, with cost per lead falling as rankings build |
See our SEO services, from $600 a month.
What we track in every account
- Cost per enquiry and cost per sale, the numbers that decide whether the ads are worth it
- Conversion rate on each landing page
- Click-through rate on each ad, so weak ad copy gets replaced
- Search terms, so you stop paying for searches that never buy
- Return on ad spend for online stores
- Impression share, so you know how often you’re missing searches because of budget
Google Ads by industry
Clinics and healthcare
High-intent searches, with ad copy that follows healthcare advertising rules.
Home services
Calls from people who need a contractor, a mover or a cleaner this week.
Education
Enquiries around intake periods, with budgets that follow the calendar.
Property
Lead forms and landing pages for launches and listings. Real estate leads.
E-commerce
Shopping and Performance Max campaigns judged on return on ad spend.
B2B services
Search campaigns on high-value terms, with leads checked for quality. Lead generation.
How to choose a Google Ads agency in Singapore
- Will the account be in my name? If not, you lose the history when you leave.
- Is your fee separate from my ad spend, with no mark-up on the spend?
- What will you report first: cost per enquiry, or clicks and impressions?
- Who checks the search terms, and how often?
- Do you build landing pages, or send my ads to the homepage?
Common Google Ads mistakes we fix
- Broad match keywords with no negative keywords, paying for irrelevant searches
- No conversion tracking, so Google optimises for clicks instead of enquiries
- Every ad sending people to the homepage
- Too little ad budget spread across too many campaigns
- Performance Max switched on before there’s any conversion data for it to learn from
Google Ads terms, in plain English
- CPC: cost per click, what you pay each time someone clicks your ad
- CTR: click-through rate, the share of people who see your ad and click it
- Conversion: the action you care about, such as a form, a call or a sale
- Quality Score: Google’s rating of how relevant your keyword, ad and landing page are, which affects what you pay
- Negative keyword: a search you tell Google never to show your ad for
- ROAS: return on ad spend, revenue earned for each dollar of ads
What clients say on Google
★★★★★
“Very great experience working with D’Marketing Agency. Their sales team, account team and strategists are all very dedicated to our company and they put in full efforts for optimizing our ads to our expectations.”
★★★★★
“Best digital marketing company I’ve tried so far. Leo was extremely great and professional. This is one of the companies that actually cares about the client’s goal and concept, and do their best to work. My google and facebook ads are up and running smoothly. Good job team!”
More proof: Google Ads case studies.
Google Ads in Singapore, answered
Do I pay Google or do I pay you?
How quickly will I see results from Google Ads?
Do you guarantee a #1 position or a number of leads?
Will I own my Google Ads account?
Can you take over my existing campaigns?
What is Performance Max, and should I use it?
What’s the difference between SEM and SEO?
Do you run ads beyond Google?
How much should I spend on Google Ads?
How is Google Ads management priced?
What is an SEM company?
What are examples of search engine marketing?
Is SEM the same as paid search?
How much do Singapore businesses spend on Google Ads?
Related services
Find out where your ad spend is going, free
Send us your site and we’ll go through your Google Ads before we talk, so the call starts with what we found.
- 1You get a WhatsApp from us straight away, and a reply from the team within one working day.
- 2We run your free site audit before we talk, so the call starts with what we found.
- 3We walk you through it on a short call. If we can help, you get a quote. If we can’t, we’ll say so.
