Can search engine optimization make a dent in your business’ reach? Absolutely.
It’s the only way you can make yourself visible or easily accessible for the people searching for your services or products.
If you are not doing SEO, you are missing out on big things. After all, SEO is here to stay as long as people are using search engines to find stuff.
But, SEO is such a vast field that it’s difficult to understand without breaking it down into subcategories.
In this article, we are going to discuss the difference between on-page and technical SEO and the areas where both overlap.
On-page SEO and technical SEO work alongside to give your website an upward push in the Google search. You can also consider technical SEO as a part of on-page SEO. For the sake of clarity, we will discuss both separately.
Let’s dig into the details of on-page SEO first.
What is On-page SEO?
Because Google has around 90% market share in the search engine industry, we will take Google as our reference point when talking about search engines.
H1 and H2 Headings
One of the few important on-page SEO factors include wrapping your blog title in the H1 tag and the rest of the topics/headings in the H2 tag.
On-page SEO also requires that you put your keyword in the URL of your blog post and sprinkle it throughout your article as naturally as you can.
Google is now smart enough to recognize keyword stuffing, so you need to be smart too. A rough idea of keyword density for good on-page SEO is 4 per 2000 words.
External Linking for On-page SEO
Moreover, you need to link your content to other sources (Outbound links). This helps Google in recognizing that your content is relevant.
Image Alt Tag
Optimizing your blog images by including your keyword in alt tag so that Google knows what your page is about is an important on-page SEO factor as well.
Title and Meta Description
Your title and meta description also plays a vital role in making or breaking your on-page SEO. You want to include your keyword in the title and make it as attractive as possible. This ensures a high click- through rate. (Percentage of people clicking on your link).
Also, the meta description should convey what your blog post is about as short as possible. This is because Google only shows around 160 characters on the SERPs. If your meta description has what the user is looking for, chances are they will visit your website.
You need to provide the visitor with a lot of value. Adding detailed information about the topic helps boost the value of your content. Especially, when you are addressing the pain points of the visitors.
Your content needs to be different from what is available out there. Rewording other concepts that are out there for years won’t make your content unique.
You need to put something in front of your visitors. Tell a tip or suggest a new idea that can help them in achieving what they are looking for.
Website Speed and UX Signals
Your page speed is one of the major on-page SEO factors. This is also because it affects the UX signals like the dwell time and bounce rate.
What is Technical SEO?
Even if your on-page SEO game is up to the mark, if you are lacking in technical SEO, chances are your website won’t get ranked in Google.
In short, the easier it is for Google to find you, the better are your chances to get to the top of search results.
Google crawls, indexes, renders, and ranks your pages based on some factors, which we are going to discuss now.
Organized Website Structure
For effective crawl by Google’s robots, your website needs to be put in an organized form. Pages should link to each other (internal linking), which gives the crawlers paths to easily crawl. Webpages without internal links are termed as orphan pages and can be detrimental to your site’s crawl ability.
Submitting your website’s sitemap to Google Search Console helps it to crawl and index your website. After putting your URL’s in, you can also click on “inspect” to know why a page is not getting indexed.
Addressing Duplicate Content
Finding and removing duplicate content is important because it confuses Google as to which pages need indexing.
As a result, you might lose a lot of your search engine traffic. Siteliner crawls up to 250 pages and will tell you which pages you need to update.
A 404 page appears when a visitor visits a dead link on your website. Users don’t like it, neither does Google.
It’s normal to have 404 deadlinks on your site. But, you need a good redirection tool to direct Google on “non-dead” links.
Rank Math is an effective tool to set up your redirections if you are using WordPress.
Ensuring Safety with SSL Certificate
An SSL certificate on your domain means effective protection from a data breach. It’s a must-have these days because users tend to trust the sites that have a green tick mark before the address instead of a red cross.
Visitors always prefer a fast loading page over a slow one. To increase the speed of your webpages, you can reduce the page size, remove third-party scripts, and use fast Webhosting.
Difference between On-Page and Technical SEO
On-page SEO refers to everything you do “on the page” to optimize your content for better search engine ranking. Whereas, technical SEO is mainly helping Google crawl, index, and rank your website on search results.
Simply put, technical SEO is more bent towards improving your website’s visibility for search engines, while on-page SEO is optimizing your website content to drive more traffic.
While implementing all on-page and technical SEO factors may seem like a daunting task, once you understand the concepts, it becomes pretty easy.
Search engine optimization will be around as long as people are searching for information online. So, if you run a business or are an entrepreneur, you can’t ignore SEO.
Effective SEO strategy can bring lots of relevant traffic to your website, which is what every business needs to grow and prosper.