Adopting AI writing tools has benefits but should be used outside real authors. Before utilising them, weigh the advantages and disadvantages.
The development of artificial intelligence (AI) algorithms has made it possible for writers to speed up the creation of the material.
Simple AI writing tools are available for grammar and spelling checks, while more sophisticated software may generate material and content with a few clicks.
But given that Google is opposed to AI-generated material is it worthwhile to use such tools?
Before acquiring your subscription, review the benefits and drawbacks of using AI content generators.
Pros of AI Writing Tools
1. Effectiveness & scalability of writing
The main advantage of employing these tools is the ability to create content much more quickly than with human authors.
A two-page piece would take a human writer 30 to an hour to write, research, and write, but AI can do it in a matter of minutes.
AI writing tools increase the scalability of labour by dividing this writing efficiency by the number of articles to be produced at any one time.
Additional advantages of this effectiveness include:
- Achieving the required speed-to-market for hot issues.
- The adaptation of language to each good or service’s regional market.
- Creating specific social media content that is tailored to each channel.
2. Cost Effectiveness
Several hundred dollars can be spent on a single content production by high-quality human writers, depending on things like:
- Quantity of articles.
- Size of each item.
- The necessary technical expertise.
- Plus more.
This expense is frequently justified given the high-ranking outcomes of comprehensive, in-depth information.
In contrast, most AI writing tools have a monthly subscription pricing model that caps the number of words, keywords, and articles that can be created during the billing period. Prices for tens of thousands of comments and numerous reports are frequently about $100 per month.
Using AI writing tools could be more cost-effective when creating short, straightforward content.
3. Generate inspiration & get beyond writer’s block
Creating authoritative writing on issues they need to be trained experts in is a challenge that human authors frequently face. To overcome this obstacle, substantial study and content development are required.
Many AI technologies can create thorough summaries of the content to include and its salient features to get around this.
This increases writing efficiency because AI tools can assist in overcoming writer’s block and generating content development ideas.
Cons of AI Writing Tools
1. Concerns about quality & plagiarism
AI still mainly relies on data analysis and algorithms to generate content, despite being one of the fastest-growing sectors in the world.
Just two of the quality issues with AI writing tools are the intended tone of an article and the misuse of statistics within the content’s flow.
The risk of being accused of plagiarism by search engines is comparable to the quality issue.
It is against Google’s standards to “stitch or combine text from different web pages without adding adequate value”, yet many AI technologies grab content from other websites before rewording it.
2. The potential that Google’s algorithms will devalue your material
Google recently updated its search results to make it easier for users to find more helpful content created by and for people.
This demonstrates unequivocally that the search engine favours human-written content that offers a delightful experience while employing SEO best practices and aims to better reward these internet pages for it.
Additionally, the update advises against first producing content for search engines.
This is not a people-first strategy because many AI-writing tools examine search engine results without knowing what the searcher is searching for beyond categorising each search as informational, transactional, or navigational.
3. Lack of E-A-T
The possibility of Google algorithms depreciating your material is closely tied to how Google Quality Rater, rules evaluate the appearance of information for knowledge, authority, and trustworthiness (E-A-T).
Given the relevance that Google employs E-A-T criteria to assist it in evaluating good content and the lack of E-A-T that AI material provides, this is distinguished as another disadvantage of AI-writing tools.
Due to several reasons, including the spread of disinformation, readers are innately distrustful of internet content. To overcome this, showcasing the content writer’s experience, professional certificates, or years of experience is crucial.
Users and quality raters will only trust you if AI-written content has these credentials.
4. Lack of originality, innovation, & other aspects
It takes ingenuity to make information compelling and shareable, two crucial success factors. Quality human material should continue to do better than AI content since AI lacks emotional intelligence and the capacity to recognize subtleties in the local language.
Once more, AI creates “new” material from existing data and information. AI is unable to comprehend the intent of search query queries or sow the seeds for an everlasting content strategy when these two factors are combined with a lack of originality.
DMA SEO Copywriting Services would be a great and strongly recommended alternative to churn out innovative and fresh ideas where AI Writing Tools would be unable to provide.
AI Shouldn’t Be Used As A Writing Assistance Or As A Means Of Outsourcing
There is potential to use these technologies for writing assistance after weighing all of the benefits and drawbacks of AI-generated SEO content. Fast, affordable article development is appealing significantly since AI technologies may help you get beyond writer’s block and inspire original ideas.
Take caution not to rely too heavily on these tools when creating material. Use it to complement your study, provide topic ideas, assist with paraphrasing brief paragraphs, and check grammar and spelling.
Do study even before writing the content:
- The actual material that consumers are seeking.
- How you can show that you are E-A-T.
- Whether the reader finds the stuff, you’re producing satisfaction.
Last but not least, make sure to humanise and update your content.