There are two reasonably simple solutions to this; We suggest the first.
Solution 1
You can optimise the collection page for the primary keyword phrases because you have several products that are similar but need to be different from one another.
Select an “official product display page (PDP)” for the brand of the product after that.
Have FAQs and material about the product that is not brand-specific on the collection or category page.
Create your content keeping in mind the uses of the things you carry and their styles and alternatives.
Mention a few brands in the copy and above your product grid if there are some with higher demand (not just search volume).
This will provide you with an internal link to help your customers identify the most popular brands more quickly and pass some authority down to the branded PDP page.
Copies related to the product brand should be used on the branded PDP pages. This may consist of the following:
- What it works well with.
- Comparisons to other models, which your clients frequently want. (You have another chance to include an internal link right now.)
- The brand’s respective lifespan.
- The brand’s available colour, size, and style selections.
- How frequently the company introduces new products, improvements, dyes, or styles.
- Resell prices, brand-specific reviews, and other queries clients may have.
In this instance, the canonical link on the collection and PDP page should be self-reference.
This is because when someone searches for a product or a particular brand of that specific product, the collection or category page and the PDP page are the top results for a query.
However, there is a catch.
Delete the “non-official” pages from your sitemap if you can.
For instance, if you have a 12″ widget officially produced by the XYZ brand and it is available in 5 colours, each of those colours may be viewed as duplicative or competitive, especially if they match those available on your collection page.
The same is true for robots.txt alternate version crawling blocking. This is because you always want to make it easier for search engine crawlers to locate the best outcome.
You are giving the spider a horrible crawling experience if you direct it to pages that are not the “official page.”
If you opt for this approach, you can use it as your product range and inventory expand.
You can start optimising for brands, providing access to additional visitors and income.
Solution 2
The alternative method is to add a drop-down to your PDP page, and if the URL changes once the drop-down is set, to create a canonical link to the PDP page from variants and variations.
When they do, you should add a robots.txt block for the parameters, add a meta robots noindex, follow, and delete the extra URLs from your sitemap.
Consider adding those selections graphically if you have several.
In other words, you can choose your preferred colour from a drop-down menu with the brand and tiles. Once the brand has been selected, mark the colours not offered by that brand as unavailable.
If colour is chosen, cross out the brands that don’t produce it.
Comparable to the copy on the collection page in solution one, the copy on this page would be similar.
If you want to try and rank for the brand + product, you can also create brand pages, but it is overkill and one of the reasons I don’t like this approach as much.
Both Options
Regardless of the course of action you choose, there are other things you should do (there are more than two).
- It will help the reader create blog entries and internal links using directly relevant keywords.
- To display hierarchy and official pages, include breadcrumbs and a breadcrumb schema.
- Use schema correctly, considering the product, SKU, and other information.
- A spider or mapping tool can determine the number of pages with conflicting internal links. Then, the inaccurate internal links can be directed to the correct page.
- Verify again that all canonical links are correctly configured.
These are the two I would start with, even though I need to know your website or the particular products.
I would write something specifically for your situation if I had access to the information on your website.
By doing this, you’ll lessen the number of mixed-up signals that the search engines receive, making it more straightforward for them to choose which pages to display while also assisting in addressing the problem of keyword cannibalization you’re now experiencing.
DMA SEO Keyword Services would be able to keep free of keyword cannibalisation regardless of product similarity. Rest assured that DMA would be able to provide the best assistance that you may possibly require.
