Method of Creating an Effective Anchor Text

Method of Creating An Effective Anchor Text

anchor text

This step-by-step guide will help you choose and improve your anchor text to link development without putting you into hot water.  With the effort Google has made in analyzing effective anchor text manipulation, it’s reasonable to conclude that it’s still a significant ranking element.

If you are in search engine optimization (SEO), then you have probably heard about anchor text. It has been used by web admins for many years, and they are still a vital part of any website’s SEO strategy today. In this guide, we will explain what anchor text is and how it can help improve your website’s search rankings. We’ll also show you how to create influential anchor texts that can get your site noticed by Google.

Because it’s hazardous to over-optimizing your anchor texts, it’s equally important to include, at a minimum, a descriptive anchor text. The following step should be to determine the type of anchor text you need to be attempting to protect.

It is important to remember that there’s a myriad of “best practices” recommended. Examples include:

  • Utilize at least 30% keyword-rich anchor text.
  • 10% raw URLs.

In reality, Google weighs factors differently depending on the type of keyword and the subject matter.

Therefore, thoroughly analyzing keywords or niches is essential to understand the best way to optimize anchor text.

How to Create an Effective Anchor Text

To create an effective anchor text, we must first know what it is. The visible text in a hyperlink known as a “anchor text” directs people who click on it to another webpage or webpage portion. It can be plain text or a phrase, and it should be descriptive of the content on the linked page, but not overly promotional or keyword heavy.For instance:

  • The phrase “the best dog food” is acceptable as the anchor text for a pet nutrition article on a website devoted to animals.
  • If you have written an article titled “How To Buy Used Cars” and want to link it back to your homepage, try using “Buying Used Cars” as your anchor text instead of just “Homepage” since this will help guide users off this page while still letting them know where they are going when they click through from here!

An integral part of SEO, anchor text enables you to improve user experience for your users.

It is the text that is displayed in the hyperlink of a web page or other web-based documents (e-mails, etc.). It’s often used as a means for providing additional information about what you can find on other sites when you click on them. They are also used by internet users to navigate through websites and access specific content quickly and easily.

Most important aspect of SEO is anchor texts since they help search engines understand what your website is about and help it rank higher in search engines like Google or Bing.

Anchor Text Variations

SEO can optimize the anchor text using seemingly endless variations. However, the variations can be put into four categories:

  • Branded.
  • Relevant and relevant to the present (keyword-optimized).
  • Raw URL.
  • Call to take action (CTA).

Many may also view images as a kind of anchor. However, to make our article, we’ll concentrate on text-based links.


A company’s name or variations of it is a standard anchor.

A brand’s name may also be paired with relevant topical or CTA anchors.

An accessible anchor text that is branded and branded example would be: Search Engine Journal.

This method is a good one to be employed for listicle placements and other business or product comparisons.

Suppose you look at the URL to Screamingfrog’s SEO Spider by Screamingfrog. In that case, it is sensible to use the phrase “SEO Spider” as the anchor.

Another option is to combine brand and topically relevant anchors. In this case, SEJ’s anchor also contains “SEO Articles” within the anchor text.

Relevant to The Present.

The majority of marketers consider this variant when talking about anchor text optimization. It is a technique that should be utilized with care.

They are relevant to the top of the line or contain the targeted keyword(s) that are on the page to be visited.

Google declares in its Link Scheme guidelines that hyperlinks that contain “optimized anchor text within articles” might not conform to the guidelines in certain situations.

Keyword-optimized anchor text comes in three variants:

  • Broad
  • Phrase
  • Exact

I believe that anchor text must be placed in a way that makes sense in the text and enhances your user’s experience.

Broad Match may not include the keyword but may consist of various variations.

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An example of broad match anchor text is on Verywellhealth. In the article “How to Choose the Best Health Insurance Plan for You,” the link points to

You can observe in this screenshot that the screenshot anchor text “small company health insurance” is highly relevant to a specific section of the article but is not the primary keyword that is to be targeted.

checking for anchor text

Anchor Phrase could be a simple long-tail keyword, such as the title of the article or the name tag on the page to which it is directed.

How-to articles typically include this type of anchor text included in link profiles.

As you can see with the screenshot of Ahrefs for, which also ranks for “how to build an igloo,” the anchor text includes “igloo building guides” and “how to build an igloo.”

anchor phrase

Exact Match contains exactly the keyword(s), usually around three keywords.

The article in question is a newspaper article exactly the match-link appears like this:

CSS Techniques.

anchor text for guest posting

Raw URLs

A page’s URL (e.g., to generate a link is heavily used when citing or referencing sources.

Call to Action (CTA)

“Click here to open the link,” “read more,” “learn more, or “learn additional” are all prevalent variations in CTA anchor texts.

A 4-Step Step-by-Step Guide to Selecting the Effective Anchor Text

In the beginning, there wasn’t an ideal Anchor text allocation.

The complicated nature of algorithms for search engines makes it a significant challenge for most marketers to hack Google’s algorithm to separate any hidden or unnoticed variables from determining the exact type of profile.

However, the actions listed below will point you on the best possible route.

The Simple Steps

  • Search for keywords and ranking.
  • Sort and categorize the top pages.
  • Find all anchor text on the total pages.
  • Sort anchors into categories and aggregate them.

Keyword rank tracking is not without some flaws. This procedure requires specific knowledge of geographic mobile and desktop compared to. Desktop, and the variables that search engines use.

  1. Determine Keywords & Rankings

Anchor text should be chosen based on the subject matter, as many niches have different weights for signal.

An easy way to establish keyword research to analyze the most popular pages is:

  • Identify each of the niche/product/service/solution.
  • Group keywords by niche.
  • Create keyword ranking reports according to specific niches so that it is easier in later stages to analyze the data in AWRcloud (I’ll describe why I choose to do this in the next post).
  1. The Top Pages List Across All Keywords

I love using AWR Cloud’s top Sites report from Advanced Web Ranking because it’s an affordable way to monitor thousands of keywords. It also shows how quickly it can generate information on the top-ranked pages for many keywords.

The Top Sites report includes a list of websites that rank for multiple keywords simultaneously.

website ranking

AWR Cloud has a not-so-easy-to-find report that exports all pages that rank for all keywords in “reports.” Make an example report called “top websites” to obtain all the ranking pages, their position and page and the keywords.

Choose the spreadsheet program you like, but I use Excel.

Utilize the following setup for a pivot table:

  • Values include the number of keywords.
  • Rows Site (or “pages”.
  • Columns: Search Engine Page (this is the page on the search engines where the most popular pages have a high rank).

The result is the list of URLs on the first page of the engine you have chosen.

The Excel Top Pages report screenshot shows that this URL ranks on page 1 across 71 keywords:

keyword count

Select the top 10-20 that you want to study from the list of pivot tables for the next steps.

  1. Get all anchor text for the Top Pages.

Through Ahrefs Site Explorer, you can upload a URL to find your anchor’s name.

Visit Site Explorer > Enter URL > Anchors.

anchor text for the top pages

This report should be run on each one of these URLs. Then export to a CSV.

  1. Find Anchors Aggregated and Categorize

A modest bit of manual labor is needed for this process, but it is an essential step in the process. Each keyword will be categorized by hand, based on Anchor Text Variations above.

Similar to many analyses of SEO and content marketing, these categories aren’t always clear-cut into categories.

I had to mix several variations in the table below to create a balanced distribution.

anchor text category

The analysis suggests that the top-ranking pages are affected by branded anchor text and a tiny percentage of anchor text that is topical.

Note: For this review, I have a tiny sample of anchors. However, your analysis will require a statistically significant data set with many anchors.

In conclusion

The choice of the anchor text to build your campaign requires many steps. It must be determined by analysis to create an authentic link profile.

The anchor text is an essential part of SEO. If you want to create a compelling anchor text, then you should use the following steps: 

Identify all the possible keywords that can be used in your website.

Create a list of these keywords and rank them based on their importance for your site.

Choose the term with the most searches and build an anchor text around it.

This is a positive step toward avoiding a penalty when determining short-term rankings to show organic development.

Contact D’Marketing Agency to boost your business by using keyword rich effective anchor text and providing search engine optimization techniques
Contact us today and get your FREE site Audit.

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