Logo design in Singapore
A logo that looks right on a signboard and a phone screen
A logo built to work at any size, with the files and guidelines to use it properly.
Several concepts, not one · Every file and version · You own it outright
Does your logo look homemade next to your competitors’?
These are the three logo problems we’re asked to fix most.
It falls apart when it’s small
Fine detail that looked good on the designer’s screen turns to a blur on a phone or a social media icon.
You never got the proper files
A JPEG from the designer, and nothing you can send to a printer or signmaker.
It’s from another era of the business
The company has grown and the logo still looks like the first year.
Every version you’ll need, from signboard to favicon
Main logo
Your logo in full, in colour and in black and white.
Horizontal and stacked
Versions for wide spaces like a website header and narrow ones like a social profile.
Icon only
A version that still reads at the size of a browser tab or an app icon.
Light and dark
Versions for light and dark backgrounds, so it never disappears.
Screen and print files
Files for websites, social media, printers and signmakers.
Brand guidelines
For identity projects: colours, fonts and the rules for using your logo. More on brand identity.
From first concepts to final files
Brief
What your business does, who it’s for, and how you want to come across.
Concepts
Several considered directions, so you can compare.
Refine
Agreed rounds of changes on the direction you pick, down to spacing and weight.
Hand over
Every version and file, and the logo is yours. A logo usually takes a couple of weeks.
Keep what customers recognise. Fix what looks dated.
A refresh doesn’t have to start from zero. We keep the colours, shapes or name treatment your customers already know and update the rest, so the new logo looks like you on a better day.
Do you own your logo?
With us, yes. You get full ownership and every source and export file, so you never have to ask a designer’s permission to use your own logo.
How much does a logo cost in Singapore?
Across Singapore, logos run from about $200 on marketplaces to tens of thousands at branding studios. What changes the price is how many concepts you get, how many rounds of changes, and whether you need a full identity or just the mark. We quote after a free consultation, so you know exactly what’s included.
What makes a good logo?
Professional logo design starts with a simple rule. A good business logo is simple enough to recognise at a glance, distinctive enough not to be confused with a competitor, and versatile enough to work from a favicon to a signboard, in colour and in black and white. It should fit your industry without copying it, and still look right in ten years.
Logo designers in Singapore who know the market also think about where a logo will live: on a shopfront, a WhatsApp profile picture, a Shopee listing, a name card and a website header. That’s why we deliver it in several versions, not one file.
How much does logo design cost in Singapore?
Logo prices in Singapore range from under $200 to more than $30,000. This is roughly what each level buys.
| Who designs it | Typical Singapore price | What you usually get |
|---|---|---|
| Marketplace or online listing | About $150 to $500 | A few mock-ups, limited revisions, files may be basic |
| Freelance logo designer | About $200 to $2,000 | A custom logo, source files and some revision rounds |
| Boutique design studio | About $1,500 to $6,000 | Logo plus brand strategy and a style guide |
| Branding agency | About $5,000 to $30,000 and more | Full identity, research and detailed guidelines |
Ranges are from a Singapore logo cost guide and public listings, checked October 2026. We quote after a free consultation, based on how many concepts you need and whether you want a logo or a full identity.
Logo only, or a full brand identity?
| Logo design | Brand identity | |
|---|---|---|
| What you get | The logo in every version and file format | The logo, plus colours, fonts, imagery and guidelines |
| Good for | New businesses, or replacing just the mark | Rebrands, or businesses with several people making material |
| Time | Usually a couple of weeks | Longer, because it covers more ground |
See graphic design and branding for full identity work.
Types of logos
Wordmark
The business name in a distinctive typeface, like many tech and fashion brands.
Lettermark
Initials only, useful for long names.
Symbol or icon
A picture that stands on its own once people know it.
Combination mark
A symbol and the name together, the most common choice for SMEs.
Emblem
The name inside a shape, like a badge or a seal.
Mascot
A character that stands for the brand, common in F&B.
How to choose a logo designer in Singapore
- Look at logos they’ve designed in use, not only on a white background.
- Ask how many concepts and revision rounds you get, in writing.
- Ask for the full file list before you pay: vector files, versions and colour codes.
- Confirm that you’ll own the logo and the copyright.
- Ask whether they check that the logo isn’t too close to an existing one.
Common logo mistakes
- Too much detail, which disappears when the logo is small
- Trendy effects that date quickly
- Only one colour version, which vanishes on dark backgrounds
- Never receiving the vector file, so every printer asks for it
- A logo that looks like a competitor’s
Logo file terms, in plain English
- Vector (AI, EPS, SVG): files that scale to any size, needed for signs and printing
- PNG with transparent background: for websites and putting the logo on photos
- CMYK: colour codes for print
- RGB and HEX: colour codes for screens
- Favicon: the small icon in a browser tab
Our logo design process
Our logo design services follow the same process for every project, so you know what you’ll see and when. It starts with brand positioning and ends with a consistent brand you can use everywhere.
Brief
Your business, your target audience, the competitors you want to stand apart from, and where the logo will be used.
Research
We look at your industry’s logos so yours doesn’t blend in.
Initial concepts
Several logo designs in different directions, shown on real mock-ups like a signboard and a phone screen.
Revisions
Agreed rounds of changes on the direction you pick.
Final logo
The final logo in every version, colour and file format, ready for print and digital.
Roll-out
If you want, we apply it to your name cards, website and social pages.
Freelance logo designer or design agency?
| Freelance graphic designer | Design agency (us) | |
|---|---|---|
| Price | Often lower | Higher than a marketplace, lower than a branding studio |
| Who you deal with | One person | A designer, backed by a team |
| After the logo | You find someone else for the website and marketing | The same team can apply it to your website, social media and ads |
| If they get busy or leave | The project waits | Someone else picks it up |
A good freelance logo designer in Singapore can be the right choice for a small one-off job. If the logo is the start of a rebrand across your website and marketing, an agency saves you briefing three different people.
Beyond the logo: the design work that goes with it
A new logo usually means new material. We can design it in the same project.
Name card design
Name cards with your new logo, prepared for print.
Brochure design
Brochures and company profiles in your new look.
Packaging design
Labels, boxes and bags that match your brand.
Social media templates
Profile pictures, covers and post templates. Social media.
Website design
A website built around the new visual identity. Web design.
Brand guidelines
The rules for using your logo, colours and typography, so all your marketing materials stay consistent. Brand identity design.
The logo files you’ll receive
- AI and EPS: editable vector files made in Adobe Illustrator, for printers and signmakers
- SVG: a vector file for websites, sharp at any size
- PNG with a transparent background: high-resolution images for slides, documents and photos
- JPG: for quick use where transparency doesn’t matter
- Favicon and social profile sizes, cropped and ready to upload
- Colour codes in CMYK for print, and RGB and HEX for screens
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More proof: graphic design portfolio.
Logo design in Singapore, answered
How much does logo design cost in Singapore?
What files will I get?
Do I own the logo?
How many concepts and revisions do I get?
Can you refresh our existing logo?
Will my logo work at every size?
Do you design full brand identities?
How long does logo design take?
Can you put the new logo on our website and materials?
How much should I pay for a logo in Singapore?
Can ChatGPT or AI design a logo?
What file formats should a logo come in?
How do I hire a logo designer in Singapore?
Do you design logos for new businesses and startups?
What do you need from me to start?
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