Link Building Tips: Finding Backlinks And Tracking Of ROI

link building image

Link-building research must be proactive. It’s difficult to know where you should start. Here are some link building tips you can begin right now.

Link building is not as easy as publishing, waiting, and then swimming with links.

If it was, all DR90 sites could rank for extremely challenging keywords.

You must be proactive. Unless Forbes is your name, links don’t just roll in with each new piece of content.

It is hard to know where you should start. How to reach these normally inaccessible backlinks.

Answer: Research on link building.

Here are four research tips you can look at right now to double your links.

Use Link Intersect Report To Find New Link Opportunities. 

One of the best link building tips is to use the Link Intersect Report in Ahrefs. This report shows you which websites link to your competitors but not to you. This is a great way to find new link opportunities.

To use the Link Intersect Report:

  1. Open ahrefs.com and click on More.
  2. Then click on Link Intersect.

You can then export this list of link opportunities and contact the website owners to ask for a link. This is a beautiful method for obtaining high-quality backlinks from reputable websites.

A competitor’s perspective is one of many obvious ways to find potential link opportunities.

However, just looking into their backlink profile isn’t always beneficial.

You’ll often see random, isolated links that happened by chance.

Pure luck.

Their content was right at the perfect time for the journalist.

The best link-building results come from looking at which websites link with multiple competitors or sites within your niche.

Why?

These prospects are likely to link back to you. The link to numerous sites, just like yours.

Suppose you have better content, which it probably is. In that case, you can quickly use this 

information to establish a target group for outreach.

link building tips

This research tool/report will tell you which domains link to your target site, not yours.

Start by entering your competitor’s or niche-related sites in the coloured section.

link building using ahrefs

Next, enter your domain in “but doesn’t hyperlink to”:

link building tips using link intersect

To highlight links, create the Report. Here’s the result of your compiled Report:

link building tips using keywords

You will see a summary of your competitor’s sites and your own.

This is an active directory of domains constantly linking to people within your space.

This is why this Report has such importance. These aren’t one-off points.

They work with websites that are similar to yours.

Sort the list according to your target metrics (e.g., DR, Ahrefs Rank) or niche relevance.

Here you can connect with the right people, establish a rapport or pitch content for a linking opportunity.

Hoarding links from SERP Contenders

Links are crucial to rank high in search engine results pages for keywords.

While not the sole factor, it’s an essential factor.

If you take the identical domain ratings and identical contents and alter the factor to add more, better hyperlinks, which page do you believe will rank highest?

This Report is a great location to start your link-building investigation if you’re unsure of where to start. Google search for the keywords you are most interested in.

When it comes to link building, one of the best techniques is to hoard links from SERP Contenders. These websites rank just below the top 10 results for a given keyword. By linking to these sites, you can boost the search engine rankings, which can help them rank higher for your target keyword. Additionally, relating to these sites can help improve your link profile.

 So, if you’re looking for some link building tips, be sure to add link hoarding from SERP Contenders to your list.

You can compile a list containing all the URLs for content in the SERP that rank below yours.

Why not look below?

  • Because you must start small, if Forbes is ranking higher than you, emailing people linking to Forbes to ask them to link to me is unlikely to work.
  • People who are ranking lower than you are likely to have less quality content. Use that as leverage for your backlinks.

Next, head to Ahrefs. Next, begin plugging each URL you have in the site explorer.

link building tips using backlinks from Ahrefs

To weed out spammy sites, set a DR minimum of 20-25.

Do your research and find the email addresses of each author. From there, you can send them a quick message explaining how your content ranks and how informative and complete it is.

Let the links roll in, and then sit back. Once you are moving up in the SERPs, start to rinse again.

Establish Topic, keywords, Backlink & Mention Alerts

To rank highly in SERP and increase traffic to your website, you must concentrate on link development. But link building can be a time-consuming and tedious process. Fortunately, some tools can help. 

Google Alerts is a free tool that allows you to monitor the web for mentions of your keywords. You can also use it to find opportunities for link building. Just set up an alert for your target keywords. Google will notify you via email each time specific terms are used online. 

Another helpful tool is Mention. Mention is similar to Google Alerts but also allows you to track social media mentions. This can be useful for link building because you can quickly reach out to people who have mentioned your website or blog post on social media. 

Finally, Backlink Checker is a tool that allows you to see who is linking to your website. This is important because the quality of your backlinks directly impacts your search engine ranking. 

Using these tools saves time and effort while link building and improves your chances of ranking higher in search engines.

Every minute, new content becomes available on millions of topics. You can build positive, high-impact hyperlinks to fresh content with almost unlimited possibilities

The only problem?

Send the same email to those journalists, bloggers, writers and journalists who reached you before 20 other people.

The solution?

Topic and keyword alerts.

This is my favorite method as part of link building tips.

Another tool that I use is Ahrefs Alerts.

link building tips using Ahrefs alerts

However, there are many free options available, such as Google Alerts.

Ahrefs alert

Ahrefs Alerts/Google Alerts will notify you via email when web pages or blog posts are made that address a specific topic. 

Topic Takeover

The topic-takeover has been one of my favorite link-building techniques.

Google Alerts or Ahrefs will allow you to be the one to act before your competition.

Steal Your Competitors’ Brand Mentions

Like you, your competitors generate mentions on high-quality websites and among journalists.

Use the alerts to enter the brand name of the person you are contacting to ask them for your brand.

Ahrefs will allow you to access their domain and also receive backlink alerts.

Scanning Lost Links to Get Easy Redemption

The agony of losing our backlinks is felt by all of us.

Like most people, you’ve undoubtedly forgotten a few link-building strategies over time. Fortunately, there are simple ways to resume your regular course. Analyzing your link profile, you may immediately find any broken or missing links. 

Once you’ve located them, you can contact the relevant webmaster and ask for a new link. In most cases, they’ll be happy to oblige. Not only will this help you regain any lost link juice, but it will also improve your website’s overall link equity. 

As a result, it’s well worth the effort to periodically scan your link profile and fix any broken or missing links.

You and your domain authority will both suffer if you have to remove a whole post that mentions your website.

In addition, losing quality links can negatively impact your content ranking, referral traffic, and even rank.

The good news is that recovering those broken links is more accessible than finding new ones.

Use Ahrefs’ Lost Links report to locate your root domain. Next, open the list and type in your password.

link building tips in checking lost backlinks

Depending on how many you lost, you can start sorting your metrics by traffic, DR, and other metrics, so that you only focus on high-quality ones.

You can see the exact page/anchor you were previously linking to. This will make outreach easy.

When sending emails, you have a lot of alternatives to pick from. 

  • Ask them to return the link if your example/reference is still there.
  • Ask them why your link was removed and how to improve your content.

The hope of finding lost links is not bleak.

They are, in fact, quite the opposite.

Use the opportunity to capitalize on them as an icebreaker in future collaborations.

How To Measure ROI for Link Building 

How to measure ROI, or return on investment in a link-building campaign. As far as I know, link builders can’t calculate the return on investment (ROI). Some people claim it is possible.

Any business owner knows that marketing is essential for driving growth. But with so many different options available, knowing where to invest your limited resources can be challenging. One area that is often overlooked is link building. Link building can be a great way to improve search engine rankings and drive traffic to your website. But how do you check if it’s working or not? The key is to measure ROI. Here are a few tips:

1. Set realistic goals. What do you want to achieve with link building? More traffic? Better search engine rankings? Make sure your goals are specific and measurable.

2. Track your progress. Use the free Google Analytics or another similar tool to track the performance of your link-building campaign. This will help you see what is working and what’s not.

3. Calculate the ROI. There are several different formulas you can use to calculate ROI. But at its simplest, you need to divide the cost of your link-building campaign by the results you achieved. This will also give you a clear conclusion of whether or not link building is worth your time and money.

Link Building Results: The Difficulty in Measuring

Most people assume that building links is only about getting links. But sales is the real goal behind link building.

Links are not the end goal, and links are a tool to reach the end goal of sales.

This is why viral link strategies have always been my least favorite link-building strategy.

Viral links, when content is created around a specific stunt, typically result in a large number of links when done successfully.

But, these links don’t relate directly to the topic or the goal of creating sales.

A stunt content example is when a business has created a “world’s greatest” or the “world’s ugliest” activity or event. The viral stunt content makes links unrelated to the company, which almost always results in no ranking lift since the links are off-topic.

Failure to measure success by focusing on the number of links will not be a good indicator. A measure of link-building success is how many sales have increased since the link-building activities began.

To create ROI through link building, we must focus on sales. Sales is the “Return” referenced in “Return of Investment.”

Google is a Black Box

How can a person be sure that a link, twenty links, or one hundred links are responsible for changing rankings?

We see what is found (in search results), but what causes it? We can’t say that a particular link has a specific outcome.

Unless you’ve only created one link, the one link can cause an increase in sales.

Although it is impossible to correlate a set of links with something like pay-per-view accuracy, there are still options for giving attribution.

You can also build links to increase your site’s ranking. The ROI of a site ranking at that point is likely to be poor, as sales haven’t caught up to the cost of buying those links.

After a certain point, however, the equation changes. If you pay more to get those links (and content), your ROI begins to shift in favor of the link-builder. As sales keep coming in, your ROI gets better.

Link Building ROI Can Be Tracked

In my opinion, I can’t directly attribute which links contributed to the movement of rankings.

You can assume that because sales were improved after links were made, there is a strong correlation.

Although not an exact science, it can be estimated.

Link and SEO expert

Suppose you only consider rankings and assume that links drive you up and down. In that case, you may not be looking at actual link worth since rankings are determined by what you do and what your competitors are doing.

Analytics programs can track bounce rate, new visitors, site time, etc. These metrics enable you to determine how much traffic your links receive.

Advanced segmentation options can help you leverage data on the types of visitors to your site. These include demographics, first visit date and age.

Knowing which links send certain types of people or traffic is a significant advantage for you when pitching content that is topically targeted in the future.

A link campaign’s ROI can be established using referral data to your advantage.

You may assess the effectiveness of link building using these measures. 

This is excellent information!

Link Tracking For ROI

Understanding the expense of building links, as well as the price and duration of content creation, is crucial. 

Next, you must track and match the sales and link-building costs monthly.

Because links have varying degrees of effectiveness, tracking their ROI can be challenging. It is not uncommon for the effects of relations to take several years, depending on how many links were used. Sometimes, however, the product can be pretty immediate.

How to Find the Value of A Backlink

Backlinks play a critical role. But how do they determine their worth? These are the best ways to value your backlinks.

Anyone who has tried their hand at link building knows it can be difficult and time-consuming. In addition to the effort required to build links, there is also the challenge of finding link opportunities in the first place.

One way to simplify the link-building process is to focus on high-value link targets. A backlink is only as valuable as the site it comes from, so it stands to reason that link builders should focus on securing links from high-quality websites.

There are different ways to determine the value of a backlink. The most crucial factor is the PageRank of the site linking to you. It would be fantastic if you also consider the site’s domain authority, dependability, and relevance to your website.

Considering all of these variables, you may get a strong feeling of which link chances are worthwhile.

This is how you get a sweet backlink. What next? Is it worth seeing improvements in your authority, rankings, and position?

We were informed time, time & time yet again that links are essential to search engine rank.

Not all links are created alike, and some may severely harm your website. 

There are many factors which determine the true worth of a Backlink, and many factors will tell you if the new link is Grade-A.

I’ll be discussing some of these factors (not all) in this article to help determine the worth of your backlinks.

Unique Root Domains or Total Backlinks?

After earning your most recent link, you should verify whether the connection originated from a unique root domain.

A unique root domain indicates that the link you just got was from a website that has never linked to it before.

And that is extremely valuable.

Google treats every backlink from your website like a testimonial. Google decides whether or not to buy your site (read rank).

Google might notice that you have 15 testimonials for the same person (read Root Domain), but it is far less convincing than 15 testimonials from different people.

Your link profile should be small yet contain links from the same source. Diversification and diversification are key.

94% of the backlinks to all content online are absent.

You won’t be harmed by a few backlinks coming from the same root domain.

However, if it is, all you can do is expand your network and be proactive in building link relationships to diversify the profile.

The better the quality of your links, you will get from more domains.

Domain Authority / Domain rating – Vanity Metric

Domain Rating (a term via Ahrefs), Domain Authority – a period using Moz), Authority Score – a period via SEMrush.

Although they are called differently, they are still essentially the same thing.

An overall score of 0-100 is based on multiple factors: unique backlinks, total backlinks, and the relative authority each backlink has.

As stated, a site with a high domain rating has many excellent links from many other great sites. A lower domain rating means the site has fewer unique links.

Is it a vanity measurement?

To a degree, yes.

Do you think it matters? Absolutely.

Do you see any SERPs for competitive keywords? Tell me not:

Nearly everyone ranked for “international SEO” has a D above 90.

Domain rating is more than a vanity calculation.

Google does not use it directly, but it now indicates what Google trusts. It shows sites with healthy, diverse backlinks and is creating great content.

These are authoritative sites that people trust and use to source information.

It can hugely benefit your site’s trust signal and DR by gaining a link from a significant place with a domain score of 90+.

With years of link-building experience for hundreds of clients from all niches, I can tell you that non-spammy links more significant than 50 in Ahrefs Domain Ratio can substantially impact your trust and authority.

However, DA/DR/AS does not necessarily represent the end-all-be-all metric.

Don’t let it discourage you if the domain rating is 55.

You’d be pleasantly shocked at how strong a DR55-site can be.

Strong enough for Alexa, SEMrush and Search Engine Journal to outrank if the content is good enough.

Spam Scores, How High Is It Too High?

Moz has coined Spam Score as “the percentage site with similar features we found to be punished or banned by Google”.

Spam scores, link building, and link building are topics that are frequently brought up.

Unfortunately, that is not true.

Straight from Moz smooth:

“Well-established links, even with higher Spam Scores, can still add credibility and value to your website.”

While it is evident that having a spammy link profile is terrible, some sites with high spam scores are not.

Moz sets these guidelines:

  • Low: 1-30%
  • Medium = 31-60%
  • 61-100% = Excellent

A mix of all these scores is almost guaranteed.

Your optimization goals should include a majority of low, some moderate, and a few high links.

It doesn’t mean you should immediately disavow high spam scores. Instead, you should consider it case-by-case.

Ask yourself these questions when you look at a link with a higher spam score.

  • Is this website actual? Is this a scam PBN or spam-building link?
  • Is this the right piece of content? Or is it jam-packed with exact match anchors for hundreds of other sites?
  • Is it contextually relevant? Or is it a massive directory of random links that don’t have any relevance at all?

It’s easy enough to know if an inbound link is spammy. Even though the spam scores are visible, they may not be enough to tell you.

Does Organic Traffic Matter?

Organic traffic is an excellent way to measure the value and importance of a backlink.

We depend upon the source (SEMrush/Ahrefs, SimilarWeb, etc. There are many methods to estimate organic traffic.

Why? These are estimations of clicks, and they do not come directly from Google Analytics.

Ahrefs allows you to determine if your website receives enough organic traffic quickly.

To verify, you can click on the Keyword Report to see which keywords are ranking:

If keywords are popular and rank well on the first webpage, they could have great organic visitors each month.

The objective is to acquire links from websites that receive a lot of organic traffic. 

Any traffic above 1,000 is a great start and can go even higher.

The better quality organic traffic (keywords relevant) will result in more conversions. Look at the keyword profile to determine what the site ranks for. If they rank well, click their content and click your link to convert.

It is unlikely that organic traffic to a page linked to by you will directly impact your keyword rankings.

It will still drive organic referral traffic, which can be a big plus for your website’s ranking.

Anchor Text

One of my biggest concerns in link building is anchor text. Half of the crowd desires exact match anchors for keyword rankings. The other half wants “natural anchors” to avoid Google penalties.

So who is right then? 

Both are. Link building doesn’t have to be one or two. It’s less about getting all DR90 hyperlinks and more about finding a balanced approach.

It’s not natural to try and do too much in one or more of these areas.

If a small website has one blog post, but 100 links have an exact match anchor, then something is wrong.

However, it would be fantastic if 100 links were obtained from a survey you conducted, and the anchors varied from image and statistic citations to quotes from the article and other exact matches.

This indicates that the links were created naturally and not artificially by gaming.

A natural-looking link profile should include both exact match anchors.

Competitor Analysis. Creating a backlink gap

For many reasons, the backlinks you receive that your competitors don’t possess are precious.

  • It is a way to build trust in your niche and establish authority instead of allowing others to benefit.
  • You generate more direct referral traffic to your site than your competitors.
  • Each additional link you gain increases control and distinguishes you from your peers.

Every time you acquire a hyperlink, put your domain in a Link Intersect account:

This will let you know who links you to you and not your competition.

If the root domain links directly to you and your competition, the link value is higher (all things being equal).

This is an excellent win if they’re linking to you as well. Why? You closed the backlink gap left by your competitor.

Through your outreach emails and each link you acquire, you should strive to build a more significant backlink gap that increases your domain authority.

Mentioning context is essential.

All of the above factors are very important.  But it is essential to remember the context. It is essential to consider the context when I refer to your link.

Also, how well-written was the article you mentioned? Is it a 500-word piece that will never rank on the SERPs? Or is this a 5,000-word ultimate guide for overthrowing giants in the SERPs

Was the topic on which you were quoted directly related? Or was your keyword anchor too long and out-of-place?

Were 150 other people linked to you, or only a few outbound ones?

Was the content distributed to a social platform driving direct engagement and compounding hyperlinks?

I could continue. The context is essential, and it’s less valuable if you get mentions of crappy articles from sites with poor context.

Examine the article that featured your brand or linked back to you. You have a great link if the article is compelling, topically pertinent, and fascinating.

Contact D’Marketing Agency Today

We are hoping that this article has helped you understand the importance of link building and how to find and track ROI. At D’Marketing Agency, we specialize in SEO services that will help your website rank higher in search engine results pages, increasing traffic and sales.

Contact D’Marketing Agency today for a FREE consultation on how we can help you achieve your online marketing goals.

Conclusion

The research in link building has to be profound. It gets harder and harder to make links look “natural.” 

As content grows and becomes more competitive, so does the need to acquire top-tier hyperlinks. Use the following reports to help you start your search for links if there are no clues.

It is also essential to check the value of any backlink that you buy. Assess unique root domains. 

These are the primary considerations, though there are many others. Most links are beneficial to your overall profile.However, some links are worth more than others. 

Want to join a community of other marketing experts & business owners to share, learn, and talk shop around all things accessibility? Follow us on LinkedIn, Facebook and Instagram.

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