LEAD GENERATION SINGAPORE

It’s not easy to ignore video content. It’s appealing to almost all human senses. This is why marketers have been using video to achieve their business goals quite effectively. 

Plus, doesn’t matter what goals you want to achieve, a great video can help you out. 

Video marketing is one of the most effective ways to generate high-quality leads. Because they are easy to consume, grab users’ attention, and engage the viewers. 

The best way to generate leads through video content is by using a video search engine like YouTube. You can produce and upload videos that resonate with your target audience, engage them, and divert them to your landing page. 

You can implement the best lead generation strategies, but if you don’t track your results, you can’t be sure if they even work. 

Only after tracking certain metrics can you know whether you are moving in the right direction. But, what metrics are the most important to track?

Let’s dive in. 

Number of Leads

Generally speaking, not all leads translate into customers. But, it’s important that you know their number to be able to track your conversion rate. 

Plus, every business defines a lead differently, depending on its goals. So, one of the first things a lead generation agency will do is define what’s a lead for your business. 

For instance, is it someone who visits your site? Or, do you want to go a step further and build a list of leads that sign up for your newsletter?

Whatever it is, if you work with lead generation services, they’d help you define. 

Number of Sessions

The number of sessions means your site’s overall visits. So, if someone lands on your site 50 times, your tracking software will show 50 sessions. 

A visit is when a unique person lands on your site, even if they land 50 times. But, the sessions, in that case, would be 50. 

Lead Conversion Rate

You can find the lead conversion rate by dividing the total leads by the total number of sessions. The more closer the result is to the number 1, the better. 

This would mean that every person that lands on your site is most likely to take action rather than hitting the back button. 

Cost Per Lead

As the name suggests, cost per lead is how much you are spending to generate a single lead. This cost should be less than your lead’s value. 

If the cost is higher than the value your lead brings, your strategy isn’t working. 

Cost per lead has a simple formula: Total lead generation cost/total number of leads. 

The goal should be to keep this cost as low as possible.

Return on Investment

Every business has a goal to generate as much profit as possible. Your profit is anything above your spending. 

Your return on investment tells you how much monetary return you are getting against your investment. The higher the better. 

It’s probably the most important metric to track; if you were to track only one metric, it should be your ROI. 

Bounce Rate

Your landing page’s bounce rate tells you how many people are hitting the back button after visiting it. 

Clearly, you want your bounce rate to be as low as possible. Most of the time, a higher bounce rate means that your content isn’t offering the value your visitors are looking for.  

Here is how the bounce rate is calculated:

Number of one-page visits / Number of entries

So, if a visitor returns without clicking on any link on your landing page, they are contributing to the bounce rate. 

Traffic Source

Another important lead generation metric to track is the traffic source. To grow your traffic further, you need to understand where is all your traffic coming from. 

This helps you identify which traffic sources are worth your investment and which are not. 

Lead generation in Singapore can be a challenging task for a marketer. Especially because the competition is always on the rise. 

But, smart work can help you get ahead of the competition. So, finding the right strategies is imperative if you want success in lead generation. 

Here are some challenges in lead generation Singapore and how to overcome them:

Low Traffic

You can’t generate enough leads when there is not enough traffic on your landing page, right? Generating enough traffic to your web pages can be a challenge, especially for inexperienced marketers. 

The best way to boost your website’s traffic is by investing your time and money in search engine optimization. 

When your site ranks higher in Google, it will attract more traffic and eventually more leads. 

Low-Quality Leads

One of the major reasons why you are not able to convert your website traffic is attracting the wrong kind of people. 

For instance, if someone isn’t looking for a business like yours, trying to convert them would be pouring your investment down the drain. 

Lack of Social Proof

Social proof is one of the most important factors in business growth. Consumers tend to trust those businesses that already have a positive social reputation. 

It has become so important that you risk losing a good chunk of leads if your landing page doesn’t offer some kind of social proof.

In short, social proof is important if you want your prospects to give out their contact information to you. 

Not Enough Conversions

You want your website visitors to give out their contact information. And, there can be quite a few reasons why they won’t do that. 

For one, if your website takes more than their attention span to load, you risk losing them. And, you’ll miss a good chunk of potential leads without even having them read your page.

Another reason for low conversions can be low-quality or irrelevant content. If you aren’t providing what your visitors want, you can’t expect them to trust your business with their money.  

A lead magnet can be any digital asset or a helpful resource that adds value to your visitors’ lives. It’s like a bribe that you give to get their contact information in exchange. 

For instance, if your business helps people to make more money, you can give your blog visitors a list of creative ways to make money in exchange for their email addresses. 

Here are a few lead magnet examples:

• An e-book 
• A free sign up 
• An ultimate guide
• Webinars
• Templates
• Checklists 
• A video 
• And, more!

Before deciding on a lead generation agency, you need to ask a few important questions. 

You can’t just search the term “lead generation services in Singapore” and expect to land on the best one for your business. 

Here are a few questions that you should be asking before you hire an agency to handle lead generation for your business:

What Strategies Do You Use to Generate Leads?

Although most lead generation services use somewhat similar strategies, it’s an important question to ask. 

You want to know their approach towards lead generation and how they go about achieving their clients’ business goals. 

What Tools Do You Use?

The quality of tools and the strategies a lead generation agency uses reflects how professional they are. 

There are countless digital marketing tools out there, and some might not be that effective. So, you want to make sure that your business is in the right hands. 

How Do You Charge for Your Lead Generation Services?

The price of a lead generation agency’s services may depend on its size, reputation, experience, and expertise. 

The right way to go about it is by discussing the terms before deciding on a contract. 

Moreover, if you think lead generation is important for your business, which it most likely is, you shouldn’t shy away from investing in it. 

That said, you don’t want to spend through the nose to focus on a single digital marketing strategy either. 

An ideal lead generation agency would have:

• A good portfolio 
• Previous work to show
• Respect and professionalism 
• Effective communication 
• Transparency 

If you have read this far, it’s easy to assume that you are in search of the best lead generation agency in Singapore? 

If that’s true, you might want to check out our lead generation services! Let us take care of every aspect of your lead generation effectively. 

Get in touch!