Lead generation agency in Singapore
Some months you get leads, some months nothing?
Enquiries from people who want what you sell, answered fast enough to turn into customers.
Google, social ads and SEO · Landing pages from $350 · You own every lead
Half your enquiries are spam or people selling to you
And the other half often wait hours for a reply. These are the leaks we find most.
Bought leads
Lists and lead portals sell the same contacts to your competitors, and most of them never pick up.
Junk in the inbox
Vendors, job seekers and spam bury the real enquiries, so your team stops checking properly.
Slow replies
A real buyer messages at 9pm, hears back the next afternoon, and has already booked someone else.
Where your leads come from
We pick the channels your buyers use, and you own every account, form and list we build.
Google Ads
Enquiries from people searching for what you sell, often within days of launch. More on Google Ads.
SEO and content
A steady flow from Google that builds over months and keeps working. More on SEO.
Social and LinkedIn ads
Meta and TikTok for consumers, LinkedIn for reaching decision-makers. More on social media.
Landing pages
One page per offer, built to turn a click into an enquiry. From $350. More on landing pages.
Lead forms and WhatsApp
Short forms and a WhatsApp button where people expect them.
Your CRM
Every enquiry filed automatically and sent to the right person. More on CRM follow-up.
How do we keep the junk out?
We run the same system on our own enquiries first. Every enquiry to us, by form, WhatsApp or booking, goes into our CRM automatically, and a lead check sorts the buyers from the vendors, job seekers and spam.
In a test on 124 real enquiries to D’Marketing Agency, the check didn’t reject a single genuine lead and kept out 67 of the 73 vendors.
We don’t stop at the lead. We get it a reply.
A WhatsApp AI agent can answer each new enquiry straight away, ask the questions your team would ask, and book a call. Your team picks up the conversation from there.
It’s a separate service with its own pricing, and it’s what we use on our own leads.
What results can you expect, and how soon?
Week 1
We go through where your leads come from now, and where they leak.
Weeks 2 to 4
Ads and landing pages go live. Paid ads can bring enquiries within days.
Months 2 and 3
We cut the channels that bring junk and spend more on the ones that bring buyers.
Months 3 to 6
SEO and content start adding leads you don’t pay for per click.
A lead isn’t a win. A customer is.
So the first number in your report is cost per qualified lead, with clicks and form fills further down. Once a month a strategist walks you through which channels brought buyers, which brought noise, and where the budget goes next.
How much does lead generation cost in Singapore?
It depends on your channels and how many leads you need. Google Ads management starts at $250 a month, SEO at $600 and landing pages at $350. You’ll get one quote for the whole system after the free audit, plus your ad budget, which goes straight to Google or Meta.
What is lead generation, and what does a lead generation agency do?
Lead generation is getting people who might buy from you to raise their hand: fill in a form, send a WhatsApp, book a call or download something in exchange for their details. A qualified lead is one who fits your customer profile and has a real need, budget and timing.
A lead generation agency in Singapore builds and runs the system that produces those leads: the channels that bring people in, the landing pages that turn visits into enquiries, and the follow-up that turns enquiries into customers. Some agencies sell lists or appointments instead. We build the system in your accounts, so you keep it.
Inbound, outbound or bought leads?
| Inbound (what we do) | Outbound (cold calls and emails) | Bought leads and lists | |
|---|---|---|---|
| Who starts the contact | The buyer, through search, ads or content | Your team or a call centre | Nobody yet |
| Lead quality | High: they came looking | Mixed: depends on the list and the pitch | Often low, and sold to others too |
| How fast | Ads: days. SEO: months | Weeks to set up | Immediate |
| Who owns it | You: accounts, pages and data | Often the vendor | Shared with whoever else bought it |
What lead generation costs in Singapore
Lead generation is priced as a monthly package, per appointment, or by the channels you use.
| Model | Typical Singapore price | What to check |
|---|---|---|
| Full-funnel B2B package | About $5,000 to $10,000 a month | Which channels are included, and who owns the accounts |
| Appointment setting | Priced by calling hours, up to about $8,000 a month | Whether you pay for calls made or meetings that happen |
| Pay per lead | Varies widely by industry | Whether the same leads are sold to competitors |
| D’Marketing Agency, by channel | Google Ads from $250, SEO from $600, social ads from $500, landing pages from $350 | Plus your ad budget, paid to Google or Meta directly |
| All-in-one marketing plan (ours) | $2,000, $3,500 or $5,000 a month | A full marketing team across channels |
Market figures are from Singapore agency pages and Clutch listings, checked October 2026. Our prices are 12-month rates.
Our lead generation process
Audit
Where your leads come from now, what they cost, and where they leak.
Define a qualified lead
Who you want, who you don’t, and what makes an enquiry worth a call.
Choose channels
Google Ads, SEO, social or LinkedIn ads, based on where your buyers are.
Build the pages
Landing pages and forms made for each offer, with tracking set up.
Filter and follow up
Spam and vendors filtered out, real leads sent to your CRM and answered fast.
Optimise
Budget moved to the channels with the lowest cost per qualified lead and the best conversion rates.
B2B and B2C lead generation
B2B lead generation
LinkedIn and Google ads aimed at decision-makers, content that answers their questions, and leads checked before they reach sales.
B2C lead generation
Search, Meta and TikTok ads, short landing pages and fast WhatsApp replies for customers who decide quickly.
Real estate
Lead ads and landing pages for agents and developers. Real estate leads.
Sales funnels
Landing pages, lead magnets and follow-up sequences. Sales funnels.
How to choose a lead generation company in Singapore
- Ask whether they sell leads or build a system you own.
- Ask how they define a qualified lead, and whether you agree it before they start.
- Ask if the same leads are sold to anyone else.
- Find out what they report: number of leads, or cost per qualified lead and sales.
- Ask what happens to a lead in the first five minutes after it comes in.
Common lead generation mistakes
- Judging campaigns on the number of leads instead of how many became customers
- Sending ads to the homepage instead of a page built for the offer
- Long forms that scare off real buyers
- Leaving new leads for hours before anyone replies
- No way to tell spam and vendors from real enquiries
Lead generation terms, in plain English
- Qualified lead: someone who fits your customer profile and has a real need
- Cost per lead (CPL): what you spend to get one enquiry
- Lead magnet: something useful, such as a guide or a checklist, offered in exchange for contact details
- Landing page: a page built for one offer, with one action
- Speed to lead: how quickly a new enquiry gets a reply
- CRM: the system where every lead and conversation is recorded
Lead generation strategies that work in Singapore
Effective lead generation is mostly inbound marketing: being found by high-intent buyers, then making it easy for them to act. These are the lead generation services we combine to generate leads, chosen by where your buyers are and how they make decisions.
Search engine optimisation
Ranking for the searches buyers make when they’re ready, for high-quality leads you don’t pay per click for. SEO.
Pay-per-click ads
Google Ads for searches with buying intent, live within days. Google Ads.
LinkedIn and social ads
Reaching decision-makers in B2B companies, or consumers on Meta and TikTok. Social media.
Content and lead magnets
Guides, checklists and calculators that people swap their email address for. Content marketing.
Email marketing and nurture
Automated emails that keep warm leads interested until they’re ready, from $100 a month. Email marketing.
Marketing automation
Leads filed into your CRM, scored, and handed to sales with their full history. CRM automation.
Quality leads over a high number of leads
Low-quality leads cost more than they look. Each one takes a salesperson’s time, and a sales team that keeps calling people who never meant to buy stops calling quickly.
So we define qualified leads with you before any campaign starts, using your target audience and how your sales process works, filter out spam, vendors and job seekers automatically, and judge every channel on cost per qualified lead and on sales. That’s how a smaller number of high-quality leads ends up producing more revenue, and measurable results your sales and marketing teams both trust, than a big list of contacts.
How lead generation fits your sales cycle
| Stage | What happens | What we use |
|---|---|---|
| Attract | People with the problem you solve find you | SEO, ads, content and social media |
| Capture | They leave their details or send a message | Landing pages, short forms, WhatsApp and lead magnets |
| Qualify | Real buyers are separated from the rest | Lead checks and lead scoring in your CRM |
| Nurture | Leads who aren’t ready yet stay in touch | Email marketing and follow-up sequences |
| Convert | Sales talks to the right people first | Fast replies, booking links and notes for the salesperson |
For B2B businesses with a long sales cycle, the nurture stage matters most. For consumer businesses, speed at the capture stage matters most.
Lead generation for Singapore businesses by industry
Home services
Renovation, aircon servicing, movers and cleaners, where the fastest reply usually wins the job.
Professional services
Accountants, lawyers and consultants: trust and qualified enquiries.
Education and enrichment
Enquiries timed to intake periods.
Property
Buyer and seller leads for agents and developers. Real estate.
E-commerce
Email sign-ups and first orders through ads and offers.
B2B and technology
Decision-maker leads through LinkedIn, search and content.
What clients say on Google
★★★★★
“Very great experience working with D’Marketing Agency. Their sales team, account team and strategists are all very dedicated to our company and they put in full efforts for optimizing our ads to our expectations.”
★★★★★
“Best digital marketing company I’ve tried so far. Leo was extremely great and professional. This is one of the companies that actually cares about the client’s goal and concept, and do their best to work. My google and facebook ads are up and running smoothly. Good job team!”
More proof: Google Ads case studies and SEO case studies.
Lead generation in Singapore, answered
How quickly will I start getting leads?
What counts as a qualified lead?
Do you guarantee a number of leads?
Do you do B2B and B2C lead generation?
Will I own the leads and data?
Do you sell leads, or build the system?
Can you connect to our CRM?
What’s a good cost per lead in Singapore?
How is lead generation different from running ads?
What is a lead generation agency?
How much should I pay for lead generation in Singapore?
Are lead generation companies worth it?
What’s the difference between B2B and B2C lead generation?
How does lead generation help businesses in Singapore grow?
What do lead generation companies do?
How do you measure lead quality?
Related services
Find out where your leads are leaking, free
Send us your site and we’ll go through where your enquiries come from and where they get lost, before we talk.
- 1You get a WhatsApp from us straight away, and a reply from the team within one working day.
- 2We run your free site audit before we talk, so the call starts with what we found.
- 3We walk you through it on a short call. If we can help, you get a quote. If we can’t, we’ll say so.
