Lead Generation for Car Dealerships
The primary purpose of a car dealership lead generation is to get more people to buy your cars.
Attracting the prospects and developing their interest in your brand is a multi-faceted strategy.
While other industries can rely on repeat customers, car dealership leads generation can’t retarget someone who has bought a car once. This is simply because people mostly don’t buy cars repeatedly.
So, your automotive lead generation should make sure you are reaching new prospects. In this article, we will be showing you the ways you can generate quality leads in Singapore for your car dealership.
Let’s get started.
Automotive Lead Generation Through Website Engagement
A well-designed easy-to-navigate website will build credibility in your prospects’ minds.
So, setting up a professional website for your car dealership is a must if you want to leverage an online audience.
How you can get relevant traffic to your website is a whole different topic that we will discuss later.
After setting up a visually appealing website, do these things:
Maximize Page Speed, Minimize Bounce Rate
Your website should not take long to load. If it does, your visitors might bounce back and find someone else.
So, make your website fast-loading to retain the visitors and improve engagement.
Tell the visitors your value proposition
When someone visits your website, they are looking for a solution they probably didn’t find anywhere else. This allows you to tell them how different your offering is from others.
Try to answer every question your visitor might have before buying a car from you.
Add Chat to Your Website
Your visitors might be interested in the cars you are offering, but most of them will come to your website with doubts.
By adding a chat software like ManyChat on your website, you can have your visitor’s questions answered in a jiffy.
This also gives you leads that you can target later. Note that this is all an automated process, so you won’t have to be there to answer every query.
Educate Your Readers
Think about the things your prospects want to know or do some research on what they are searching online and educate them about those topics.
Incomplete information about your business can be a major hindrance holding them back from making a buying decision.
You can educate them about the stuff they want to know by creating a blog section on your website. This way, you will also be able to put your business in front of your potential customers and build trust with them.
Find Lucrative Advertisement Channels
We are living in an era where people are spending most of their time online. It can be a social media platform or a search engine like Google.
Thankfully, almost every major social media platform gives you the ability to market your products to the relevant audience, in a pretty cost-effective way.
As a car dealership company in Singapore, your major aim would be to bring in local people. You can attract relevant people by running ads through the right strategy on any platform.
Social Media Advertisement
Social media channels like Facebook offer you impressive features. You can use the targeting feature to target as narrow an audience as you want.
You can engage with local prospects and bring them to your website for lead generation through an Email opt-in form or a social media chat pop-up like ManyChat.
Marketing online isn’t expensive either, given that you optimize your ad set. Getting qualified leads for your car dealership hasn’t been cheaper, especially when you consider how much ROI you will be making as a car dealership.
Pay Per Click Advertisement (Google Ads)
In addition to social media ads, PPC (pay per click) ads can bring you highly interested people to your website.
Although you will have to pay a little more than social media ads, the people that click your ads in a PPC campaign are looking to buy. So, it’s highly likely that they will convert.
For instance, a person searching for “used cars in Singapore” is probably looking to buy a used car. You have the opportunity to get that customer to your website by creating a PPC ad.
Create a Social Media Presence
Having a strong social media presence can also prove to be pretty lucrative. It gives you a chance to interact with your potential customers.
Social media business pages won’t only build trust and credibility, but they will also help your website. You can share your blogs and services with your social media audience.
The links that you share will generate website visits, which is good for Google SEO.
Salesman can directly talk to the people who are interested in buying cars in Singapore and try to convert them by providing guidance.
Inbound Marketing and SEO for Automotive Lead Generation
Online ads can bring you a lot of relevant traffic with a pretty impressive rate of return. But, if you want your prospects to find you automatically, search engine optimization is the way to go.
But, let’s face it, inbound marketing isn’t going to give you instant returns. It needs patience and consistent work. It’s more like a marathon; you keep on putting little steps towards your goal until you get what you want.
Inbound marketing would be attracting customers without having to directly advertise your cars.
It is done through content marketing i.e. producing content that your prospects find value in.
So, when someone lands on your website by searching a phrase, they are looking for an answer and might also take a buying decision in the future.
If your content is valuable and persuasive enough, your visitors will likely convert into leads.
A blog that helps its readers find solutions and redirects them to its products is a form of inbound marketing.
So, if your website is up and running, the next most important step is to put it in front of the relevant people by producing high-quality content.
When someone searches a phrase or term on Google, you want your website to appear before your competitors. And that’s done through search engine optimization.
So, if someone searches for a car in your region with purchase intent, you are going to want to capture that lead with SEO.
Find commercial as well as informational keywords your potential buyers are searching for on Google. Commercial keywords are money keywords; someone searching for “best cars to buy in Singapore” has the buyer’s intent.
Informational keywords as the name suggests are intended for extracting information.
Craft a content plan by using the free Google Keyword Planner tool. Get as many keywords as you can for people looking for car dealership services in Singapore and create high-quality content around those keywords.
Set up a GMB (Google My Business) Account
First, as a local car dealership in Singapore, get your business on GMB. This way, when someone searches for “car dealerships in Singapore” (or something along those lines), you have the chance to appear in front of them.
Make sure your business name, address, and phone number are correct. Add some photos of the cars you are selling.
Pictures will increase the chances of engagement, which will prompt Google to rank your site better.
Also, reviews are a great way to establish credibility and trust for your business.
One tried and tested method is getting positive reviews of customers that already bought from you and putting them in front of the prospects.
Add reviews to your GMB account. This helps in ranking as well as building trust in your prospects’ eyes.
Utilize the Power of Video
According to Google, 69% of car buyers were influenced by a YouTube video while buying a car.
This allows you to show your cars’ looks, features, and other information that they might be looking for before pulling the trigger.
So, put your old and new cars in front of them via videos. They also ensure your physical presence and build trust in your potential customers’ minds.
Car Dealership Lead Generation Using Email Marketing
When you have a subscriber list, you can target them anytime you want.
The best thing about it is that they give you their emails because they are interested in your cars.
This is why email marketing has the highest rate of return in the digital marketing arena.
So, make sure you build a list of leads, give them value in the form of helpful content, and make them trust you by sending them reviews and videos in emails.
Email marketing can take time, but it’s well worth the wait.
For car dealership lead generation in Singapore, your main aim would be to put your cars in front of as many people as possible.
Unlike most other business models, you can’t have repeat customers, as no one would buy cars repeatedly.
Focus on delivering value to your prospects through all the online channels. Use the strategies discussed above to reach and convert potential car buyers in Singapore.