Keyword Stuffing : How To Avoid It Successfully
Search engine optimization is one of the most popular ways to ensure that your brand is visible to potential clients online. Any SEO practitioner also knows the importance of using the right keywords.
More than 70% of keywords which are present in at least 10,000 searches are only one or two words long at the most.
Reading the above fact, you can clearly understand how necessary it is for businesses to use shorter keywords to improve online brand visibility. But today we are going to talk about a practice related to using keywords that can quickly damage your marketing efforts severely.
Keyword stuffing – what does it exactly mean?
It’s essentially exactly what the term suggests – keyword stuffing refers to using certain phases too many times throughout your written content to gain customer attention quicker. Though it used to work before, the search engines have now become smarter to keep away spams from users as well.
If you have also been finding a few keywords related to the content you are writing and putting them as many times as possible in the content, you are sadly already practicing keyword stuffing. And it might be one of the major reasons why you are not getting good results even after vigorous marketing efforts and excessive dedication.
How can keyword stuffing be bad for your business promotion online?
If you have been consistently putting out top quality content with relevant information, you are likely to end up at the top of the customer results. But not that doing that is the exact reason why your marketing efforts aren’t generating expected results.
Here’s how keyword stuffing can also be extremely bad for your website :-
- Too many keywords in the content is one of the primary reasons why potential visitors won’t continue to spend time on your website and go away.
- No matter how much good information you include in the article, it is going to sound repetitive and boring with the use of too many keywords.
- Your brand’s efforts to showcase brand authority and excellence gets hidden behind the poorly written content.
- Potential customers are likely to consider your content or website as span because of the excessive keyword use.
- Search engines are now stricter about only allowing content that is written using the best practices to shine on the top results. Keyword stuffing will make search engines ignore you.
Smart ways to ensure that you don’t practice keyword stuffing on your website :-
Now that we have discussed just how much keyword stuffing can damage your efforts to rank higher on search engine results, it’s time to learn how you can avoid doing it as well.
Let’s talk about some of the most effective ways to ensure you use just the correct amount of keywords in your content :-
1. Always keep in mind that you have to write for your readers
If you are writing to target search engines, it is more likely that you will end up using too many target keywords in the article. But that’s why it’s important to remember that you have to write for those who will read your content and should like it.
Keeping your potential audience in mind is one of the best ways to create top quality content that is also not too boring to read. Not to mention that search engines like Google are now paying attention to what users are searching for and then the businesses that are offering solutions for those problems. So when you speak in the way your users understand, you will automatically write what search engines are looking for.
2. You don’t have to only use your primary keyword in the content
Of course the primary keyword is important to be used properly so your content can rank higher and be noticed by search engines. But at the same time, there are many other keywords you can use to avoid keyword stuffing of the primary phrase you chose.
Long tail keywords and secondary keywords are amazing ways to let the search engines know that your content is about the primary content you have chosen. Using the keywords in different variations makes it easier for you to avoid writing repetitive content. Long tail keywords also increase the chances of your content ranking as answers to questions your niche is asking on search engines.
3. Keep an close eye on the density of each keyword you are planning to use
Keyword density is one way to ensure that one keyword is not being used excessively in what you are writing. Keep in mind that the target keyword should ideally be the most used one, but that doesn’t mean it has to be used in each sentence.
WordPress has many plugins that enable you to track keyword density or you can find other tools online to do the same. While writing, keep an eye on the density and make sure that your chosen keywords are getting used in a way that doesn’t ruin the quality of the content for the potential audience.
4. Never just be satisfied by the first copy of content you have written
Since we spend so much time writing each piece, it’s easier to be done as soon as you have written the first draft and just post that on your website. But that can increase your chances of doing keyword stuffing and posting content that is poorly written.
That’s why editing and re-reading is one of the most important steps of the content writing process in general. By reading your content at the end, you can ensure that you are not overusing one keyword in particular and make sure the article seems informational and well-written. So make sure to read the content a couple of times after you are done writing and make changes whenever you feel it is necessary.
Keyword optimized pages are more likely to be favoured by search engines than the ones who practice keyword stuffing. In this article, we talked about what it means to use too many keywords and how it can be bad for your business website.
We hope that the tips we discussed today to avoid keyword stuffing help you write optimized and good quality content. For any other search engine optimization queries, feel free to connect to our search engine optimization experts today!