DMA KEYWORD RESEARCH

Embrace Visibility With the Right Keywords for Your Business

Ranking for the right words and phrases can mean more money for your business. Choose the right one with the aid of professional keyword analysts and SEO strategists by your side.

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OUR KEYWORD RESEARCH PROCESS

Every Great Thing Requires Time and Effort, So Does Your Keywords

D’Marketing Agency takes keyword research one step higher by not just relying on SEO tools. We manually input keywords and see Google’s ranked websites to understand how to put your website to the top and beat the competition.

Target Audience Demographics

You need to know your target audience’s qualities and habits to choose keywords that draw in qualified leads.

Competitive Keyword Research

Often, the lesser volume phrase has a better chance of succeeding than the larger one. Competition for organic search engine rankings may be too expensive to fight for smaller competitors, who may not have the resources to compete with larger companies.

Long-Tail Search Terms

By doing long-tail keyword research, it is possible to identify low-volume keywords with high conversion rates and significant profit margins. There may just be one or two consumers searching for a specific overhead crane, but each transaction is worth $1 million, so it’s worth pursuing.

Relevance

Even if the term “employer benefits seminars” is highly searched, it is unlikely to be worth pursuing as a marketing target if a human resources outsourcing organization does not provide this service. 

Search Volume

Likely to be more promising is the term with 40,000 monthly searches than the phrase with 4,000 monthly searches. However, we consider competitiveness into the equation as well.

Specificity

However, the term “packaging” is too broad in its definition to attract relevant searches, despite its vast volume. Although “purchase packing boxes” may have a lower volume, its relevance and intensity of user intent are unquestionably more powerful.

Location

A keyword that receives 35,000 worldwide queries per month, but your organization solely sells in the United States, is probably not worth targeting.

Local SEO Keyword Research

We have extensive expertise in doing keyword research for firms that cater to certain geographic regions.

There is Keyword Research ROI, and then there is everything else.

What Is Keyword Research

At the heart of a great SEO strategy are keywords. Google, Bing, and Yahoo all use the term “keywords” to describe the terms put into the search box. However, keywords are much more than that. Customers’ search terms indicate a lot about them and how they go about looking for information. Therefore, it’s critical to choose keywords based on how your target audience thinks and searches.

Researching the terms that people use in search engines to look for a particular service, product, or solution is “keyword research.” To determine the best keywords to target for your site, you must think like a consumer and study the terms people use to achieve their desired results. In essence, keyword research is a technique that helps consumers discover what they’re looking for by intelligently selecting keywords.

Researching keywords is more about attracting the correct people to your site than selecting search phrases that speak about what your site offers. Researching keywords may serve as a link between a business and its prospective consumers by focusing on the motives of those clients and where they are in the buying process.

Targeting “head terms” or “long-tail keywords” as part of your keyword research strategy is another way to improve your search engine rankings. Although being searched less often than head phrases, long-tail keywords account for the bulk of daily searches. Long-tail keywords make up about 70% of all search inquiries, making them very successful in gaining traffic. They’re connected to more generic terms, but they’re also narrower in scope. 

A person who searches for “cars” on Google will likely get many results that aren’t specific enough for their needs. Instead, focusing on “cars” long-tail keywords like “Mercedes-Benz 230” is a more successful strategy to rank for search phrases that a person looks for with the intention of purchasing.

Benefits of Keyword Research

Finding the right keywords for your company and figuring out where you stand in Google’s rankings for those phrases is called “keyword research.” Keyword research is a crucial part of any digital marketing strategy. Here are a few of the most significant grounds why this strategy is imperative for success:

  • You can better comprehend your brand and company if you have a firm grasp of your keyword phrases. What do you have to offer? Why should I hire you? If you are unsure about this, it is helpful to identify your keywords first.
  • You may use keyword research to find out where you rank for keywords, which keywords are effortless to rank for, and which keywords your competitors are ranking for, among other important information.
  • If search engines don’t know what your company is, they won’t rank your website highly. Google may then rank you for those keywords if you target them on various pages of your website.
  • The use of targeted keywords in outreach and blog posts might help your website get more visitors.
  • Every digital marketing strategy should begin with keyword research, but it should be a continuing activity. You should keep an eye on your keyword rankings and see how you stack up against your competition regularly.

Your content and pages should be centered on the keywords you’ve researched. When used in conjunction with several other SEO tactics, it may help your website rise in the search engine results and be discovered by more people.

Experience and Expertise

Since the early 2000s, D’Marketing Agency has been working with SEO. Our full-time, in-house SEO staff is well-versed in the numerous aspects of keyword research. Currently, we are one of the most effective middle-market SEO services in Singapore, and we are always doing keyword research projects for our clients.

Focus on Lead Generation

We concentrate on keyword research as a means of generating leads and money for our clients. We choose keywords based on their likelihood of garnering attention from high-quality clients, whether it’s a survey of the most popular phrases or long-tail keyword research.

It's All About You!

We’d love to hear from you on how we can improve our keyword research! The information you have about your industry and consumer base is priceless when figuring out which search phrases will bring in new business and which ones won’t. Collaborative methods provide you an advantage over the hands-off competition.

Words That Propels Your Business Growth

Keyword research allows you to find an audience that is interested in what you have to offer. In keyword research, you seek terms and phrases that customers often search for, which means that when your website appears for one of these searches, that consumer is already interested in what you have to offer. Keeping them on your website is considerably simpler since you're giving them precisely the information they were searching for in the first place.

Search engine optimization (SEO) is about more than just driving traffic to your website. It ensures that only the most qualified visitors arrive at your website. There is a direct correlation between the number of visitors to your website and the number of conversions. Greater conversions equate to more revenue and an increase in return on investment. With careful keyword research, you'll attract more qualified visitors to your website and marketing materials.

Keyword research has a direct impact on your capacity to attract the right customer. Keyword research also has the advantage of providing insight into customer habits and preferences. By looking at the kinds of material that your target audience likes, what they are likely to click on, and the popular content in that target group, you may get a better idea of what your audience is looking for. Because of this expansive database, it's much simpler to stay on top of customer preferences and ensure that your brand remains relevant.

Using keyword research, you may determine which aspects of your marketing plan bring in the most revenue. Do high-converting people search for "Singapore best apartments" or "Where to find the best apartment in Singapore?" If you know which keywords bring in the most traffic for your business, you can create more content that works with those keywords. It means that you're spending less time writing content that you hope will work and more time making material that is sure to bring in money.

You may also save money on your PPC campaign if you know which keywords are most beneficial for your business. Paid advertising is inexpensive, but only if you bid wisely. You'll spend a lot of money on keywords that are not that competitive but will yield impressive results. 

Last is the all-important Google search rankings, which you can only achieve by thorough strategic keyword research. Google's search engines will categorize your website as a result of using these strategic keywords. If you have a lot of relevant terms, your organic search rating will improve. 

Want to Rank for Keywords That Lead to Sales?

Our expert SEO specialist will be more than eager to assist you. Let us do the research you need to finally put your website on Google’s first page.

LET'S BOOST YOUR SALES

Our certified digital marketing consultants will provide you with a FREE marketing consultation.

LET'S BOOST YOUR SALES

Our certified digital marketing consultants will provide you with a FREE marketing consultation.

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