How to Create a Landing Page with WordPress?
If you want to know how to create a landing page with WordPress, this is the only article you need to read.
A landing page is a highly targeted web page that is focused on a single product or service. Your goal could be to sell something or get your prospects’ contact information to connect with them later.
In this in-depth article, we’ll tell you how you can easily create a landing page with WordPress.
Let’s first talk about what purpose does a landing page serve.
What is a Landing Page?
Simply put, a landing page is a targeted web page aimed at generating leads for a business. And, when a landing page is geared towards sales, it’s called a sales page.
Businesses and professionals use landing pages to make visitors act on their offers. The traffic you get for your landing page can come from anywhere on the internet.
This includes social media marketing, pay-per-click marketing, or email marketing.
Before jumping into landing page creation, let’s first demystify the difference between a landing page and a homepage.
Landing Page VS Homepage: The Difference
A website’s homepage serves a different purpose. People landing on your homepage can explore other resources and browse different products.
Whereas, a landing page revolves around a single product or service. The purpose of a landing page is to get a visitor to act on a single offer, which is why it isn’t recommended to use a navigational menu on it.
Landing pages are also termed as “Squeeze pages” where you squeeze your visitors’ information and connect with them later.
Let’s now dive into how to create a landing page with WordPress
How to Create a Landing Page with WordPress?
There are multiple ways of creating a landing page in WordPress.
One way is to create a custom landing page using HTML and CSS. But, of course, that requires some coding knowledge.
The good news is, you don’t have to know these languages to create a perfectly effective landing page.
Step 1: Create Your WordPress Site
If you don’t have a WordPress site already, this step is for you; if you have one, skip to the next step.
As you might already know that WordPress is a free content management system (CMS). So, to have a website up and running, you just need to buy a domain name and a place to store your site’s files (hosting).
Now, as far as the domain name is concerned, we’d recommend Namecheap; you can get a good domain name for under $15 from there.
Source: Namecheap.com
Next, you need hosting. You don’t have to buy your domain and hosting from the same company. For hosting, we’d recommend Bluehost.
Source: Bluehost.com
After buying a suitable hosting package, you’d just have to put your hosting’s nameservers (Bluehost) into your domain registrar’s panel (Namecheap).
You can learn more about changing nameservers here. Their customer support is always ready to help, so you can get in touch with them whenever you want.
After installing WordPress from your hosting’s control panel (Bluehost), hop on to the WordPress dashboard.
You’ve created your website, and now is the time to build a landing page.
Step 2: Creating a Landing Page With WordPress and Elementor
You can use a variety of web page builders to create a landing page with WordPress. Some are free while some may even cost you an arm and a leg.
Luckily, we have a great free option in Elementor. You can create and modify your landing pages thanks to this versatile page builder.
To create a landing page with WordPress, log into your WordPress website. Then, click “Add new” under the “Plugin” option on the left side of your screen.
In the search box at the top right corner, search for “Elementor”.
Source: WordPress.org
Just install and activate “Elementor Website Builder”.
Go back to your WordPress dashboard and create a new page by click “Page” > “Add new”.
Name your landing page whatever you like and click “Edit with Elementor” at the top.
Source: WordPress.org
You can now build a landing page by just dragging and dropping different elements. Before getting started, make sure you set the page layout to “Elementor Canvas”.
This provides you a clear canvas from where you can start building your landing page from scratch.
Source: WordPress.org
Here is what Elementor canvas would look like.
Source: WordPress.org
You can now add different elements like images, text, sections, headings, videos, buttons, dividers, and more.
But, creating a landing page from scratch can be time-consuming. The more efficient and effective way is by using an already designed Elementor template.
Click on the option on the right side of the “+” sign to add a pre-designed landing page template.
Elementor will show you a list of free and paid templates.
Select one and insert it.
You can now customize that template according to your requirements. Elementor allows you to create a great-looking landing page without requiring any coding knowledge.
Here is a snapshot of a pre-made landing page in the Elementor template library.
Even if you don’t like a particular portion of a landing page template, you can switch it with a different block.
Just delete that block by clicking on the “x” option at the top of it.
Then, add a new block by clicking on the “+” sign.
Choose any block from Elementor’s block library and insert it.
The deleted block will now be replaced with the new one.
Similarly, you can edit any individual elements of these blocks to create a customized design.
This was all about how to create a landing page with WordPress and Elementor.
If you don’t want to create a landing page with Elementor, there are other plugins to consider.
These include:
How to create a landing page that converts Decide on Your Goal
One of the first things you want to do is decide your landing page goal.
Are you building your email subscribers list and want to collect more leads?
Or, is it geared towards a particular product that you want to sell later?
You need to have a clear goal in mind before starting to build a landing page.
Point Everything on Your Landing Page to a Single Call to Action
There is a stark difference between a landing page and a website page. A landing page focuses on a single call to action, whereas a homepage normally has multiple CTAs.
If you put multiple CTAs on a landing page, it would lose its purpose.
After all, why would you want to confuse your visitors?
So, everything on your landing page, from your written content to its design elements, should point the visitor to a single CTA.
Use Powerful Copy
This is sort of a given, but still deserves a special mention. You can’t expect to create a landing page that converts without including persuading, powerful copy.
If you don’t know how to write copy, hire someone that does. Your landing page copy is probably its most important aspect.
Keep Your CTA Clear and Easy to Find
You don’t want your target customers to search for your call to action; this can easily lead them astray. Your visitors should be able to spot your CTA without having to look for it.
Plus, your CTA needs to be clear about what you want your readers to do. For instance, if you are trying to get their email address in return for a gift, only focus on that.
Engage Your Visitors with Visual Elements on Your Landing Page
Written content is a must to persuade people and help Google rank your landing pages. But, long-form content without any visual appeal can get boring.
So, aid your copy with visuals like images, gifs, and videos. This way, you’d be better able to retain your prospects’ attention.
Use Testimonials
Social proof is one of the most powerful ways to build trust with your landing page visitors. Use positive customer testimonials to show that your business has been helping others as well.
Adding testimonials at the end of your landing page would help convert hesitant prospects.
Keep Testing and Making Tweaks
Creating a perfect landing page is only part of the conversion process. You need to measure your results, identify any loopholes, and fill in the gaps.
Only when you keep a critical eye on your strategies can you generate maximum results.
Final Thoughts
This was all about how to create a landing page with WordPress. The purpose of a landing page is to generate leads for a particular purpose.
Your landing page should be focused on a single goal; it should have a single call to action. And, all of your landing page elements should point the user to that CTA.
Thanks to drag-and-drop website builders like Elementor, it’s pretty easy to create landing pages these days.
All you have to do is, install the plugin, create a new page, select “Elementor canvas”, import a premade template, and start editing it.
Not ready to build your landing pages? We can help. Get in touch Here. Let’s create a converting landing page for your business.
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