Assume you get up at eight in the morning, bright-eyed and bushy-tailed, down your first dose of the day, and then settle down to do some cold but necessary backlink outreach.
You’ve been attempting valiantly for months, like a fifth-grade girl crushing hard, to win the attention of various websites that deserve links, only to be heartbreakingly rejected.
It takes too much work for too little payoff.
You’re at a loss for words.
Even paying for guest posts has cost you a significant amount of money. And even that has yet to turn out that well.
You know that building quality links is the most organic way to grow, but how do you acquire backlinks naturally?
Here’s my hot take: By providing a great resource page for content authors, use statistical material to earn natural backlinks.
This straightforward strategy equips you with success and, over time, saves you a ton of time.
Let’s now see how this functions.
Why Is It Important To Produce Statistics-Based Content For Link Building?
Obtaining backlinks through cold email outreach can feel like finding a needle in a haystack, as you are already aware.
Their spam folder receives your email. They read it but don’t answer right away or don’t respond for months before ghosting you.
It takes time and is frustrating either way.
Guest articles can consume a significant portion of your marketing budget, further complicating matters.
To be done successfully, content development requires several individuals (a writer, editor, designer, and strategist) and time.
Make sure that every piece of content you produce matters.
You’ll position yourself for success by attracting your target audience and naturally constructing links if you concentrate on educating your audience and creating “less-salesy” content.
As a result, your Domain Authority rises as you build more natural backlinks, propelling you onto page one of Google.
It Positions Your Brand As A Thought Leader
A straightforward strategy to establish your brand as a thought leader is to carefully produce material with reliable facts for your target market, product, or industry.
If you do it right, people will look to you for reliable information, which will open up prospects for sharing.
I want to stress that acquiring data does not include simply slurping up statistics from various websites and spitting them back out.
The information you decide to share should be as unique and pertinent to your business as feasible.
These posts are fantastic tools for enhancing your website and your brand’s authority, even if they can be more challenging to write because you’ll need to go into your detective data-gathering mentality.
Content Creators Are Searching For It
As a primary information source, content producers frequently use statistics (journalists, marketers, bloggers, data analysts, market researchers, etc.).
With the spread of fake news, it is more important than ever for people with a more significant following to publish reliable content.
Because of this, creators are committed to disseminating clear and accurate statistics.
Because of this, companies like yours are actively sought after by content producers who need reliable statistics to support their work.
Your material will probably be cited as a reliable source by content producers in your sector.
It Gets Shared More Frequently
People enjoy numbers, to put it simply.
They seek something concrete to grasp since information can support theories.
Because of this, articles with data are shared considerably more frequently on social media and blogging sites.
This is the cornerstone of a typical data-driven PR plan since it works well.
In either case, it will improve your backlink status and social presence.
What a win-win situation!
You Can Rank For It
Consider the creators in your sector.
What would they enter for the search term “statistics”?
Maybe “beauty statistics 2022” if you work in the beauty sector.
“New tech statistics May 2022,” if you work in the technology sector.
Do you get where I’m going?
After putting yourself in the creator’s position, you can choose a term that will produce backlinks and rank naturally.
Additionally, the higher you rank, the more backlinks you’ll produce because you’ll receive more SERP clicks, which translates to more organic traffic.
Your primary objective should always be to produce themes with popular keywords.
In essence, you build a system that automatically creates links (as long as those statistics stay timely and relevant).
Now that this situation has you on the edge of your seat, how can you help?
How to Build Natural Links Using Statistics Content
Learn What Your Audience Is Looking For
Your team is where it all begins since there would be no reason to produce content in the first place without them.
What kinds of material are they looking for?
Which statistics would enable them to succeed?
How can you aid in educating your audience’s audience?
Look at this illustration:
The number of Olympic gold medals the United States has won over the years may interest a newspaper’s American sports fan audience.
This statistic can interest journalists in predicting the forthcoming Olympics’ winners based on previous outcomes.
Consider the following scenario: If you have reliable sports data, CNN Sports may leverage your content as a future source.
Another example: Startups could think about the cities with the most entrepreneurs and the rate at which this number has increased.
They might use this information to guide their relocation choices to maximise their success chances.
A subject with reliable research might appear in a publication like Entrepreneur.com.
Become Your Own Authoritative Force
Make your data instead of mining others’ sources!
That is how a brand establishes its reputation. And if you’re concerned that you need more data, all your content needs is a sizable enough sample to be applicable.
So always prioritise quality over quantity!
The following inquiries will help you figure out how to become your source:
- What subject matter do we genuinely know well and have solid evidence for?
- What topic does our data allow us to present some conclusions based on?
- How can we produce distinctive data that is helpful to our audience?
- Where is there a knowledge gap that we can close by delivering pertinent information?
- How does this information support our brand’s values, mission, and purpose?
When you take these things into account, it is simpler to identify the subject areas in which you excel and to strike a balance between that and your audience’s interests.
By the way, avoiding the dreaded citation loop is another practical benefit of being your authority.
Often, sources are used without anyone understanding where they came from, or when the head is discovered, the information it contains is from decades ago.
If you encounter a situation like that in your field, you can fill a knowledge gap and establish yourself as an authority!
Compile Your Own Data
Now that you know why becoming your authority is the best course of action, starting to put together your data is a good idea.
Depending on the kind of data you require, you can construct pools from sources like your website, social media, and client data.
Here are a few easy methods for data collection:
- LinkedIn surveys.
- Data from your business analytics.
- Either qualitative or quantitative information about customers (where sharing is permitted).
- Market research.
- Specialist interviews.
- Market analysis.
This strategy is far more efficient and objective than repeatedly asking your LinkedIn network to complete surveys.
Focus On Data Presentation
On a screen, jumbled numbers seem perplexing.
Your data should be helpful and precise, but it should also be pleasing to the eye.
For instance, you may make an infographic that highlights the information.
To keep your audience’s interest, use branded colours, eye-catching designs, and suitable UX.
A visual story with statistics woven throughout will keep viewers scrolling and is the ideal approach to recycling content for use across media.
Reach Out To Relevant Experts
Have you ever wondered why brands produce “expert roundups” of content?
This is why: Brands gather information from reliable subject-matter experts and post it on an owned channel like their website. The experts then share it since they, too, want that visibility, which increases the number of backlinks.
Making your data with the help of subject-matter experts is a terrific method for you and them to get exposure, but it could require additional organisation.
Everyone is joyful!
Consider A Paid Boost
Consider a paid Google Ads boost when you’re just starting; those organic ranks need to be more there.
By doing this, you’ll increase your views, and if you’ve written content using popular keywords, you’ll still be able to obtain those backlinks.
Create Statistics-rich Content to Attract Links Naturally
In addition to being the outcome of proactive outreach and content partnerships, link acquisition is a testament to the calibre and authority of your content.
As you would have anticipated, link building and content generation should work together like Spongebob and Patrick in any effective SEO plan.
It’s essential to focus your “linkbait” content on the individuals establishing the links.
In other words, keep content providers in mind as your primary goal to automatically build backlinks with any piece of content.
The force be with you to create those coveted natural backlinks now that you’re fully committed to creating statistics content!
Small businesses like yours may improve every aspect of their search engine optimization with D’Marketing Agency assistance in order to rank better on search engines.
Wondering what we do? To find out more about our approach to search engine optimization, Contact D’Marketing Agency. When you’re ready, contact us so we can help with your SEO.