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8 Fundamentals to Understanding SEO

1. On-Site SEO

No matter how nicely the interior was decorated, you would run into many problems if you were to build a house with a bad foundation. For SEO, the same is true. Your website needs to have a solid foundation, which should include the following:

  • Unique text content
  • Internal link architecture
  • Bot accessibility
  • Sitemaps
  • URL structure
  • Server response codes

Don’t let these technical-sounding words frighten you. If you get in touch with a web developer, they need to be able to audit your website within two to three hours to make sure the structure is sound.

2. Unique Website Content

Additionally, duplicate or pointless website material can prevent you from reaching your full ranking potential. I can’t tell you how many companies we’ve worked with or provided consulting services for that have duplicate content or a broken URL structure on their website.

Here are a few instances.

  • City-level pages: By creating a similar page for each city in the state or all of its suburbs, a company will attempt to rank for all of them. By doing this, Google will be able to recognize that the content is manipulative and frequently duplicated, which could harm your ranking.
  • Pages that are not required: It is not always a good idea to divide service pages into sub-service pages. For instance, how many people in Columbus, Ohio, are seeking a display remarketing company? We don’t require a whole page for this; instead, we can emphasise our focus on display retargeting on our website for online advertising.

3. Quality Backlinks

Google’s algorithm is built on backlinks. Once your site is well-structured, you should concentrate on gaining backlinks. Simply put, a backlink is a link that leads to your website. Prioritise quality over quantity; you must.

You will receive a score on a scale of 100 based on a criterion known as domain authority. Using Moz’s tool, you can determine your domain authority and assess how well your site performs compared to your rivals. One of the most vital SEO metrics to predict where your site will rank on Google is how your domain authority compares to your competitors.

4. Digital PR

HARO is merely one method for obtaining quality linkages. You need other websites to regularly connect to your website if you want to prosper, as this will increase the number of backlinks to your site. The actions listed below can be used to achieve this:

  • Please contact reporters covering your industry to let them know you’d be accessible for knowledgeable quotes on it.
  • Contact websites relevant to your sector and offer to contribute a guest blog article to share your knowledge.
  • Ask your business partners, suppliers, clients, or customers to mention you on their websites’ “partners” page.
  • Reach out to clients or customers and ask them for a testimonial that will link back to your website on their website.
  • Reach out to local periodicals and journals to share information about your area’s market.

5. Rejecting bogus links

Link building is essential for SEO success, as I have stated. Undoubtedly, many people attempted to game the system by outsourcing their link-building activities or registering on bogus directory websites, possibly resulting in a Google Penalty.

You should log into your Google Search Console, select “Search Traffic,” and then select “Links to Your Site,” in that order. Go to “Your Most Linked Content” from here. When you get here, you should “Download Latest Links Report.”

This will download an Excel file containing all of the backlinks to your website that Google has identified. It might be helpful to get in touch with an SEO firm to have them perform a backlink audit and possibly submit a disavow file if you notice a lot of fraudulent links in the report.

6. Local SEO

Have you ever wondered how companies with their addresses and star ratings next to them appear towards the top of Google searches? Your Google My Business page provided this.

If you neglect your Google My Business page, you should begin right away by adopting the following preventative steps:

  • Ensure that all of your company’s information is accurate (name, address, phone).
  • Make sure your pictures are current.
  • Establish a plan for being proactive with your reviews.
  • Activate the option to allow customers to message you.
  • List your main category by the goods or services you provide.

7. Local Business Listings

Google wants to know if your company is authentic and regional. Local company listings can be helpful in this situation.

A local business listing, according to Moz, is an internet profile that includes information about your company, such as its name, address, and phone number. Local business owners can build free business listings on thousands of websites and directories. Among these are Google+, Yelp, Bing Places, online Yellow Pages, and Yahoo Local, which you may already be familiar with.

You can add your company for under $100 to a local directory like Yext or Moz Local for a nominal cost. In addition to ensuring that your company’s information is consistent throughout, this will also help establish your local presence.

8. Continuous Marketing

Google wants to know that your website is accurate and that your traffic is legitimate. This means that your material must be excellent. Your website’s blog posts should cover exciting subjects. To increase traffic to your blog, you should aggressively promote it on Facebook. Your website’s home and internal pages should offer the reader valuable information. It would help if you made your website mobile-friendly.

Your website serves as your primary focus for marketing. Ensure the content is excellent to convert more visitors and satisfy Google.

D’Marketing Agency is the best digital marketing agency in Singapore specializing in effective SEO tactics, on-page optimization, link building and many more. Contact D’Marketing Agency to help you improve your website organic traffic.

Want to join a community of other marketing experts & business owners to share, learn, and talk shop around all things accessibility? Follow us on LinkedIn, Facebook and Instagram.

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