Everything You Need to Know About the EDG Grant Singapore

Everything You Need to Know About the EDG Grant Singapore


The continued growth of digital media has made digital marketing imperative for virtually every type of business.

So, doesn’t matter if you are a clothing brand or a car dealership company, you need to invest in digital marketing to grow your business.

Because if you are not online, you are missing out on a huge chunk of potential customers that are looking for you.

But, how do you invest in digital marketing and who do you trust with your business?

This is where the EDG Grant Singapore can help you. And, of course, a digital marketing agency like us can implement digital marketing strategies for your business.

Let’s first know what the EDG Grant is and how you can get it.

What’s Enterprise Development Grant (EDG) Singapore?

Source: enterprisesg.gov.sg

The Enterprise Development Grant is a program that aims to help businesses in Singapore grow through generous financial subsidies.

The grant provides Singapore-based businesses financial subsidies to help them establish their foundations, innovate, and be productive.

Originally, the Enterprise Development Grant offered up to 70% of finances to the qualifying businesses. This also depended on the size of a business and whether the expenses are about equipment and software.

However, later in 2020, Enterprise Singapore increased the grant to 80% of the total costs of the qualifying companies.

Moreover, those businesses that got hit by the pandemic in 2020 may also qualify for 90% financial support.

What Does the Grant Support?

The EDG Grant Singapore provides support for three different areas. Let’s discuss each of them.

Core Capabilities

These projects help businesses strengthen their foundations and grow.

Business Strategy Development

Developing effective business strategies is imperative to put a business on the path to success. These include:

  • Coming up with strategies that not only improve competitiveness but also provide more opportunities
  • Helping with research and development
  • Improving management systems and the Business Excellence Framework for “Singapore Quality Class” certification

Financial Management

The goal here is to improve businesses’ financial performance to help them grow in the corporate world.

Also, to help their management teams become more competent in financial matters.

Human Capital Development

With human capital development, the aim is to strengthen the human resource of the companies in order to help them create effective growth strategies.

Service Excellence

This is to help companies with delivering top-notch customer service and understand customer needs.

As a business, you should invest in delivering the best customer experience so that your business gets a reputable standing in the market.

Marketing and Strategic Brand Development

The main objective of this Enterprise Singapore grant here is to attract the right audiences to your business through effective strategies.

This also includes the digital marketing strategies that can help your business get new and long-term customers on digital platforms.

Innovation and Productivity

Innovation and productivity projects help businesses come up with new ways to grow in the competitive market and maximize productivity.

Productivity can also include automating tasks that require no to low human interference, improving the overall efficiency of an enterprise.


Using automation software, you can not only save time but can also improve effectiveness. Automation software also allows you to get detailed insights, identify loopholes, and improve your strategies along the way.

Process Redesign

Before jumping into automation, you should examine your existing business processes and identify areas that need improvement.

Product Development

The EDG Grant Singapore encourages you to develop your own products and use them commercially to transform your business.

Market Access

This Enterprise Singapore grant helps companies expand into the international markets if they want. You can use the EDG grant for any costs incurred in expanding your business overseas.

These include:

  • Mergers and Acquisitions
  • Overseas Marketing Presence – To set up your presence overseas to expand your business in the international market
  • Pilot Project and Test Bedding – To build your track record and help you expand into new product and geographical markets
  • Standards Adoption – To help you understand and implement internationally recognized standards in your business.

Who Can Apply to the EDG Grant Singapore?

While not that strict, there are a few conditions that you need to satisfy before applying for the EDG Grant Singapore.

These include:

  • You are registered and operate in Singapore
  • Have a local shareholding of a minimum of 30%
  • The company be financially capable of carrying out the project proposed

How to Apply for the EDG Grant Singapore?

Before you apply to the Enterprise Development Grant Singapore, there are a few things to keep in mind.

Because these factors will determine your application’s success.

The first thing to do would be to check whether your business is eligible for the grant or not. Plus, you’ll have to select the right project category from:

  • Core Capabilities
  • Innovative Productivity
  • Market Access

Get in touch with our team here if the process feels overwhelming to you. We would love to help you out.

An important thing to keep in mind is that the Enterprise Singapore grant only covers those projects that are just starting.

This means if your project hasn’t generated any revenue up until the point when you apply for the grant, you’d be eligible.

The next step would be to provide the necessary information and documents. These include:

  • Latest ACRA search
  • Latest financial statement (audited). This should be within 12 months before the application.
  • Proof of quotation for project cost
  • Scope of work, service breakdown, Enterprise Singapore-recognized certifications, and CVs of the consultants, if involved.

Importance of EDG Grant Singapore for SMEs

The EDG Grant Singapore can put your business on the path to success if you manage to get it. If you are a new Singapore-based business with 30% local shareholding, you should apply for the grant.

The possibilities with this grant are endless. Digital marketing has been an incredibly impactful thing for businesses.

If you want to attract the right people to your business online, digital marketing would be your best bet. It doesn’t matter what type of business you are in, digital platforms are all around us and you need to leverage them to your advantage.

There are quite a few digital marketing strategies that you can leverage for your business. These include social media marketing, search engine optimization, search engine marketing, and brand building.

Can you focus on all those strategies? Absolutely!

You can use these tried and tested strategies by investing in a reputable digital marketing agency like ours.

Let’s see how you can use this Enterprise Singapore grant’s financial subsidies to market your brand online and keep it moving in the right direction.

How We Can Help You with EDG Singapore?

If you want to implement the right digital marketing strategies for your business, you’d need a team of experts.

As a digital marketing agency that helps businesses grow online, we can take care of your digital marketing needs effectively.

Who better than an established digital marketing agency that offers everything a business needs?

Let’s see some of the digital marketing strategies and methods that we can help you with.


Source: digitalmarketingagency.sg

Branding your business doesn’t only give your business credibility but it also lets you stand out among the competition.

Not only that, when your business is a brand, you can charge your products for what they are worth.

People trust peer reviews and online recommendations over marketing messages. You may not have to invest in further marketing strategies as branding tends to attract new customers on autopilot.

With our proven system of branding, you would be able to not only build your brand but also customer loyalty.

And, because our strategies work, you’ll be able to take your branding to the next level in a relatively shorter amount of time.

Even if you have solid competition in your industry, when you put your trust in us, you will be able to stand out.

Don’t want to lower your prices? Or, thinking of raising them so that you get what you are worth? Partnering with us will help you attract the right customers.

The Enterprise Development Grant Singapore covers up to 80% of your project’s cost. If you think branding can help your business move in the right direction (and it will), utilize this grant with us.

When you partner with us, you’ll get a full brand audit, a complete redesign of your brand design, and communication materials.

Source: digitalmarketingagency.sg

This will help you retain customers and attract new prospects. Get in touch with us if you want to ask anything about branding here.

Let’s make your business a powerful brand that your prospects can trust.

Search Engine Optimization

If you have a business website, a blog, or thinking of creating one, it would be incomplete and ineffective without search engine optimization.

Although SEO takes time, it’s the best way to get traffic to your website on autopilot. Once you rank it on the search engine result pages (SERPs), you’ll attract prospects without much effort.

Types of SEO

SEO has 3 types:

  • On-Page
  • Off-Page
  • Technical

You don’t want to miss out on any one of them.

Technical SEO tells Google and other search engines that your website exists. It helps search engines to crawl, index, and rank your website in the search results.

You don’t want to miss out on technical SEO; it’s the only way to get visibility in search engines.

On-page SEO is probably the trickiest type of the three. Why? Because it requires proper keyword research and high-quality, search-engine-friendly content.

Worry not though. Our agency has the skill and experience to optimize your website’s content for visibility. This will not only make your website prominent on search engines against relevant keywords but will also improve your conversions.

The last type is off-page SEO. Basically, everything that webmasters do “Off” of their website falls under its ambit.

DMA Singapore is a one-stop-shop for all your SEO needs. The only thing that can come between your business and its success is inaction; don’t hesitate to utilize the EDG Grant Singapore in the right resources. It’s only going to bring you more sales.

Search Engine Marketing

Search engine optimization is awesome! But, it can take time for search engines like Google to rank your pages.

Is there an alternative that can deliver faster results? Absolutely!

Search engine marketing (SEM) is something that utilizes ads to present your brand to the right search engine audience.

So, although you’d be spending some marketing budget here, the return you can get from SEM is worth it.

Google’s search engine works on the pay-per-click advertising model. This means advertisers don’t have to pay unless their ads get clicks from searchers.

But, if you get anything wrong while running your ads on Google, you’ll be attracting the wrong people to your business website.

This will eventually lead to more cost than profit, which you don’t want, right?

And, there are quite a few nuances that you need to take care of while running a paid ads campaign.

Our team of SEM experts will make sure that your ads only attract the people that are looking for a business like you.

Our aim is to maximize the return on investment (ROI). So, if impactful search engine ads are something that you are looking for, or feel you can benefit from, DMA Singapore would be your ideal partner.

Social Media Marketing

Social media’s enormous user base can be a great asset for new SMEs.

According to data, only Facebook has about 2.7 Billion active profiles. And, the total number of social media users is expected to go to 4.41 Billion by 2025.

As a business, you don’t want to miss that opportunity to present your products/services to such a vast and easily accessible audience.

But, is the social media audience really that easy to access?

Yes, but, same as any other digital marketing strategy, you need to invest in the right direction. You need powerful, compelling content that can build your audience.

You need detailed targeting to get in front of the right consumers for your business. Ad platforms like Facebook allow you to craft an ad on the basis of location, sex, employment status, age, behavior, and other psychographics.

This lets businesses target those people that are ready to pull their wallets out on the first instance they find a suitable business.

But, who are your targeted audiences? How can you effectively target them so that your ad budget doesn’t go down the drain?

Our Singapore based social media marketing agency is here to do the heavy lifting for you. This Enterprise Singapore Grant is here to financially help us run impactful social media ads.

Moreover, you need to utilize the power of remarketing to sell to people that are interested, but not taking action.

Research suggests that more than 70% of consumers don’t go through with the purchase even after adding a product to the cart.

So, if you don’t put your message in front of them again, you’ll be missing out on a huge chunk of potential customers.

But, effective retargeting, social media marketing, and advertising take work. We would be glad to take care of everything for you.

There are so many people browsing their social media feeds with pain points that need to be addressed. You can put your business in front of them and help them achieve their goals and address their pain points.

With the EDG Grant Singapore, we’ll help you not only make your brand popular on social media but also boost your sales.

Source: digitalmarketingagency.sg

Lead Generation

Lead generation is the process where you attract the right people to your business and eventually make them your customers.

There can be multiple ways to generate high-quality leads.

To run an effective lead generation campaign, you’d need to offer your potential customers something they can’t refuse.

A freebie like a free eBook or something that they would find value in will make them interact with your business.

That said, lead generation is so much more than that. And, we can help you with everything related to the process.

But, it would be a waste if you managed to attract the right people to your business and can’t convert them.

This is where our web design service comes in handy.

Landing Page Design

You’ve attracted the right person to your website, but your website loads slow and isn’t optimized for the best user experience.

What will happen? Your visitor will bounce back. You just lost a lead that could easily be converted into a customer.

A well-optimized landing page design doesn’t let such leads go back. It nurtures them and makes them act on your offer.

With DMA Singapore as your digital marketing agency, you’d be able to build user-friendly websites and landing pages. This could eventually lead to more sales and even long-term customers.

Brand Identity

Brand identity helps you be prominent in your industry. Not only that, but it protects your business from competitors eyeing to copy your products.

Consumers tend to prefer products from a recognizable brand. For most of them, quality and reliability are more important than price. So, with an effective brand identity, you are able to price your products high.

Moreover, a brand identity lets you grow into other markets with ease. You won’t have to do extensive marketing to launch a new product.

People tend to trust brands. So, launching a completely new product would prove to be easy.

But, creating a brand identity that stands out can be tricky. This is where this Enterprise Singapore grant is going to help you.

At DMA Singapore, you’ll get a complete brand audit and a unique identity that will make you prominent in your industry.

Source: digitalmarketingagency.sg

What We Can Do for You?

You’d be able to get a whopping 98% or $100,000 from the government for your business. This will not only help you transform your business online but will also give it momentum for growth in every aspect.

The suite of services that we offer here at our digital marketing agency encompasses everything that your business would need for digital growth.

What’s in it for You?

There are quite a few amazing benefits that you’ll get if you let us serve you.

  • You’d be getting funding of up to 98% for your project from EDG Grant Singapore
  • You’ll get $1000 to spend on digital channels
  • Coming up with a digital marketing strategy that actually works and implementing it effectively can be a tricky task. It can easily get overwhelming for most business owners. We’d take care of everything from strategy building, concept, and execution.
  • You won’t have to worry about branding, designing, and advertising either. Our digital marketing agency will be by your side every step of the way for a professional consultation as well.
  • Market research and competitor analysis are imperative for the steady growth of any business. We’d be taking care of both the tasks for you.
  • Moreover, we’d implement your website, optimize it for not only search engines but for users also, and bring leads to your business.

Final Thoughts

If you are a small and medium enterprise and would like to utilize the power of digital marketing with the EDG Grant Singapore, our team is here to serve you.

The strategies discussed above can be quite impactful if you implement them the right way.

Whether it be search engine optimization, lead generation, search engine marketing, brand building, or converting your leads into customers, you can count on DMA Singapore.

The EDG Grant Singapore is an amazing initiative that’s helping businesses strengthen their foundations and grow in the right direction.

So, if you are eligible for it, go for it, and let DMA Singapore help your business grow digitally.

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