Ecommerce SEO Comprehensive Guide For Beginners
If you’re looking to bring more customers and traffic to your website that sells in e-commerce then the on-page SEO is an essential initial step.
There are a myriad of how-to tutorials and articles available on the internet that provide generic SEO guidance, but few that specifically address the requirements of entrepreneurs who run e-commerce.
Today, we’d like to explain the basics of how to optimize your website’s search engine for e-commerce. This will suffice to start you off and ensure that you’re sending the correct signals to Google and set your site up for success with SEO.
Let’s get started.
What is SEO for e-commerce?
The term “ecommerce SEO” refers to the method to make your store more prominent on results of searches (SERPs). When someone searches for items that you offer, you must be as prominent as you can to get more visitors.
There are many methods to get traffic from paid search, however SEO is much cheaper. Ad blockers, as well as blindness to ads can hinder the efficiency of search advertising. Therefore, you should optimize for any search you choose to use.
Ecommerce SEO generally includes optimizing headlines and product descriptions, metadata, title, internal link structure and the structure of your navigation for search or user-friendly. Every product you sell must have a specific page created to bring in visitors through search engines.
You don’t want to overlook static pages that aren’t geared towards products on your site, for instance the following:
- About page
- F.A.Q. page
- Blog articles
- Help center FAQs
- Contact page
Make a list of the keywords that you would like to use on those pages, as well as any related keywords. Tools such as Ubersuggest allow you to search for a specific long-tail term and locate semantic keywords that are compatible with it.
Why Is Ecommerce Seo Important?
What can consumers do when they require an item or service? Most of them perform Google searches.
If your site doesn’t show up in the search results, this means you’re not able to connect to prospective and interested customers. Your products may have a presence on the web but are they easily found?
This is the reason why e-commerce SEO is a great solution. It offers you an opportunity to connect with your intended audience without having to pay for advertisements. When you have brought people to your website, you can entice them with top-quality products, engaging copy and enticing calls to action.
If you make your site more user-friendly who are looking for a product, you’re doing your business wrong. SEO for eCommerce addresses the initial hurdle in attracting new customers: bringing customers to your website.
How Do You Improve An Ecommerce Seo Strategy?
Ecommerce for SEO might seem like an overwhelming task, particularly in the case of websites that are full of items. Sure, it will be time-consuming however, you can accelerate the process using an effective plan.
- Pages to prioritize: What pages on your site receive the most visitors? Begin by focusing on them. If you wish people to be focused on a particular or top-of-the-line product, then optimize the product first.
- Creating workflows: SEO demands you to satisfy a variety of demands. Searching for keywords, including metadata as well as correctly naming your images including images with alternate attributes and including related keywords all fall within this category.
- Look at the competitors: Your SEO for ecommerce strategy should be developed to be able to compete with your competitors. Take a look at your top competitors and look at their SEO strategies. Find ways to make your site more effective.
- Follow-up using the CRO: Conversion rate optimization (CRO) should follow SEO.
The Best Methods to Implement your Ecommerce SEO Strategies
Let’s check the effective tips for ecommerce sites that lack in SEO. If you want customers to discover your product more quickly, you require an SEO strategy for your e-commerce site, and crossing each item off your list can make your plan more efficient.
Make Use of the Correct Keywords
Yes, keywords still matter. You shouldn’t overload the titles and descriptions of your products with keywords, but they must be included in the text.
Incorporate your primary keyword into your product’s headline descriptions, meta descriptions and image alternate attributes and subheadlines. Include Latent Semantic Index (LSI) words throughout. These are similar keywords which help Google to understand your website’s context.
Examine The Keyword Search Volume, CPC and the User’s Intent
Before using a keyword, conduct some background study on the subject. Be aware of how often people are searching for it (keyword volume of searches) and the degree of competition it faces within the space of paid advertisements (cost-per-click or CPC) and also what the users are searching for when they search for the term.
Let’s look at it in more detail.
The search volume will tell the amount of interest an individual keyword generates in the users. A higher volume of searches indicates higher popularity, which means you’ll have more active searches for the keyword.
CPC shows how much users pay per click when they purchase ads based on a particular keyword. A high CPC signifies an increase in competition. If your keywords are very popular, you should consider an alternative with a longer tail.
Then, the user’s intent defines what users are looking for when they type in a certain keyword into Google’s search box. Let’s suppose, for example, that someone types “shower” and then clicks Enter.
Do you want to know more regarding shower installation, repair showers for babies, bridal showers, or something else completely? If you’re unable to discern the intent of the user behind the keyword, you can add additional terms to the search string to make it clearer.
Conduct Competitor Research
If you’re not sure how to begin optimizing your site for an e-commerce site, then your rivals are the best option. The larger competitors, particularly, are likely to have already done the work to optimize their websites and you can get a glimpse of their tricks from their websites.
Keywords are the things that you must pay attention to. Particularly, it is important to look at the keywords that appear on their homepages and the top pages for their products.
What can you do to determine the website’s performance for a certain key phrase? Start by using Moz, the Moz extensions for your browser to check what SEO titles and descriptions that your competitors are using in their titles tags.
Additionally, you can make use of tools such as SEMrush to find out what terms your competitors are ranking for both in organic and paid search.
Don’t stop looking at keywords but instead, look at the landing pages of your competitors as well, to observe how they utilize the keywords they have chosen to optimize the pages.
Focus On Homepage SEO
The homepage is usually the primary area where businesses put on their SEO budgets and efforts. While it’s definitely one of the most important pages to improve, it’s not the only page you need to concentrate on.
However, you will wish to improve the performance of your homepage. The most important things you need to improve and add are the following.
Title Tag of the Homepage
The SEO Title Tag is the most vital element of optimizing your site’s search engine. It must include your company’s name as well as the main keyword you’re targeting. The title should be written in no more than 70 characters, and in a manner that’s attractive to visitors looking for it and will be able to find it in search results.
Home Meta Description
Although this isn’t crucial in terms of ranking in the search engines, the meta description on your homepage should be a 160-character description of your company that will appear in searches under your title tags. Meta description should be written in a manner that entices users to go to your site.
Your website’s content will help your visitors understand more about your company and the services you provide in a simple and succinct manner. Think about putting your most popular items on your homepage, as well as your unique selling point.
A messy homepage can be confusing for users and search engines. For instance, you might offer products across a variety of categories. Google may be unable to discern the products you offer and who you’re aiming at by offering your goods Therefore, you must be clear regarding the services your website offers.
Simplify Your Site Architecture
When you add products or categories into your online store, keep in mind that the structure of your website plays a very important criteria in search engine optimization. In particular, you must have an organized hierarchy of navigation from your homepage categories for products and the items included within them.
Search engine bots will locate your products and pages on your site using an organized internal linking structure that is simple to follow and not too complicated.
The best practice for visitors and search engines is to ensure that they can access your website in three clicks. From your homepage, visitors need to only make at most three clicks in order to reach any page on your website.
Intern links have two primary functions:
- Enhancing the e-commerce SEO through demonstrating how different pages are linked to each other
- Increase time on website by encouraging visitors to explore your site further
Linking to related products or rich blog posts can enhance SEO on e-commerce sites and make your site appealing to deep dives.
Optimize Pages for Product
The product pages are the mainstay of your company, therefore you should put a lot of effort on improving your pages. A majority of store owners write only a few paragraphs of text about their products and then put up a picture or video.
You’ll need to add more details on your pages for products so that Google will be able to find them. Here are the key items you need to address.
The Product’s Name
Names of the product you sell are crucial. Most of the time, it’s included as your SEO titles and the URLs of your website. This is why you might be thinking about adding an SEO term that is commonly used or a keyword to your product.
If, for instance, you sell T-shirts for sale make sure you mention “T-shirt” and “tee” within the name of the product. This means the keyword appears within your SEO titles and in the URL.
In addition If customers share your content through Facebook or Pinterest this keyword will appear within the description of the post shared.
Images are an important element of your website’s product pages. Imagine yourself as your potential customer for a second. Would you prefer to purchase an item from a website that clearly shows the product from every angle feasible, or from a site which has no image whatsoever, or from one that’s small and unreadable?
Images are not just important to your clients however, they are also crucial to optimize your search results.
To optimize your images for search engine optimization, start with the name of the file. Don’t include images with the suffix IMG00190.jpg to your product pages, instead, use the product name and main keyword, such as fab-crop-top.jpg.
If you have multiple perspectives on your product, you should include keywords that people might use when searching for these images on a search.
When you add the images you upload to your page Include the name of your product and the keyword in the ALT text of the image.
What does this mean? Your photos now stand the chance of being featured within Google Image Search as shown in the above image as well as on the main results page as part of the extra media displayed.
Let your customers feel more secure about purchasing your product by adding a video to your page for products. The video could be basic details about the product (like commercials) or a tutorial on how to utilize the product to achieve results or testimonials from those who have tried the product.
Sharing videos on other platforms such as YouTube is a fantastic method of attracting and educating prospective customers about your product.
Videos for DIY education will show viewers how to build something incredible using your products. Once they’re absorbed by the idea of working on the project and are more likely to buy the related items.
Reviews are another method to improve the trust of your customers in your product. So when you’ve got a great product, make sure you give reviews to be published.
Negative reviews aren’t always an issue. Take a look at it this way: If you own a more expensive product with a lot of reviews as opposed to a cheaper item that has mediocre reviews the customers are more likely to select the more expensive item which will result in higher profits for your business.
Do customers have queries about the products you sell? Yes, they will. A product-specific FAQ on your pages about products is an important factor to converting visitors. If customers have questions you can’t know the answer to, they’ll look somewhere for answers. They’ll also likely buy from the company which can answer their questions.
A general FAQ page on your site is an excellent idea. The answer to the most fundamental questions regarding the security of your website as well as return and shipping policies can boost the confidence of buyers and lead to increased sales.
Utilize Responsive Design
Many people shop via mobile devices these days. Utilizing a responsive design on your eCommerce website will not only provide better customer experiences, but can lead to improve results in search results. Google’s Mobile-first index makes use of mobile-friendliness as an indexing signal.
Lower Page Loading Speed
Page speed of loading is also a ranking indicator on both desktops and mobile devices. The faster your site’s pages load, the more Google will rank you.
How can you reduce the speed of loading your page? Concentrate on removing as many unneeded elements from your website as is possible. For example, a large background image that is mostly obscured by a white column might not be required. Also, you should remove any add-ons or plugins you think aren’t contributing to your company’s performance.
Image Dimension and Size
The bigger your images are larger, the longer it needs for them to download. If you decrease the image’s size by reducing it from 1000×1,000 to 500×500, then you’ve reduced the image’s “weight” to half. You can save your images in lower-quality JPG (JPEG)s using a program such as Adobe Photoshop.
Simply click “File” and then “Save to save …”
You’ll be able to save your photo as a JPEG with the quality range between zero to 12.
Just moving an arrow from 12 to an 8 could drastically decrease the size of the image. In this instance the image was reduced from 128K to 82.4K.
Create Backlinks for eCommerce SEO
Backlinks are a ranking signal Google employs for determining the place your websites should be to its SERPs. If you have more backlinks from quality websites and the more trustworthy your website will appear.
Making backlinks for eCommerce sites does not have to be difficult. Guest posting on blogs relevant to your area of expertise is a simple and white-hat method to generate links. Send an email to the owners of websites you’re looking at, and provide the blog owners three to five ideas for possible guest blog posts.
The Top Ecommerce SEO Tools
If you’re hoping to make your e-commerce SEO strategy to succeed it is essential to have the appropriate tools. Here are a few of the most important and useful websites to help you enhance your off-page and on-page SEO strategy to get more visibility in Google and other search engine results.
I’ve mentioned Ubersuggest just a little in the previous paragraph. It is an extremely useful tool for identifying the most relevant keywords to use for your online store as well as for identifying related keywords to boost your site’s rankings.
Enter keywords that are related to the product. The tool will search numerous websites for data on the related keywords, CPC searches, search volume, and much more.
Utilize Ahrefs to track and optimize your ecommerce SEO strategies. It’s excellent for locating backlinks to your website and also to your competitors’ websites. If you have a link from a competitor’s site, you may be able to secure links to your website by contacting the person and developing a rapport. Offer to be a link on his or her website, then recommend one of your quality articles that your audience may find interesting.
ScreamingFrog is a great tool for detecting issues with your site like broken links, insufficient meta descriptions, or duplicate content. Once you have identified the problems, make redirects or create the content that is missing to ensure you do not get penalized by your search results. The free version has a wealth of useful tools, however, If you own over 500 URL extensions you may want to change to premium.
MOZ is the best tool for you to monitor and locate keywords, discover opportunities for link building, and analyze competitor’s page metrics. MOZ software has both free and paid versions, and you can choose the amount of the power you’ll need to power your e-commerce SEO campaign.
Many business owners who run e-commerce are eager to get straight into more conversion rates. This is the ideal approach however you’re still a step further.
It is important to draw visitors to your website before you are able to convert people to your offers. Starting with e-commerce SEO will set you up for success.
Let’s look at our list of SEO tips for ecommerce:
- Select the most appropriate keywords
- Conduct research on competitors
- Make sure you are focusing on SEO on your homepage
- Simplify your site architecture
- Optimize product pages
- Use responsive design
- Reduce page load speed
- Create backlinks
If you follow these steps above, your website will rank higher in search engines.
Contact D’Marketing Agency
Ecommerce SEO can be a complex and time-consuming process, but it is essential for any business that wants to be visible online. It takes time, effort, and expertise for ecommerce SEO to get it right. D’Marketing Agency has the experience and knowledge about on-page and off-page SEO necessary to take your ecommerce website to the next level.
If you want to improve your ecommerce SEO and get more traffic and sales, contact D’Marketing Agency today.