How To Earn Backlinks Like A Pro
If you’re serious about SEO, you know that backlinks are essential to any successful link-building strategy. However, what precisely are backlinks and how do you acquire them?
Incoming links to a webpage or website are known as backlinks. In other words, they are referrals to your website from other websites. Backlinks are crucial for the indexing and crawling of your website by search engines. Additionally, they can raise the position of your website in search results.
Several strategies exist for gaining backlinks. Making outstanding content that other websites want to link to is one approach. This may take the form of articles on blogs, infographics, or even films. You can also contact other websites and request links to your content from them. If you have a solid backlinking profile, this could help improve your website’s search engine ranking. So if you’re looking to earn backlinks like a pro, make sure you create high-quality content and reach out to other websites for link opportunities.
What are backlinks?
Backlinks are made when one website links to another. Google and other search engines interpret backlinks as “votes” for a page. The original Google PageRank algorithm utilized backlinks to determine the quality of content. Numerous studies have revealed an association between backlinks and organic search engine ranking.
Below is an example of the backlink.
What Do Quality Backlinks Look Like?
The characteristics of high-quality backlinks include including traffic, relevancy, and authority, as well as link quality of profile and editorial standards, as well as outbound link quality, as well as indexation.
Let’s begin with:
According to a recent statement by John Mueller, relevancy is more significant than a website’s number of backlinks.
Here’s precisely what he stated:
In essence, the majority of your efforts to build links should be focused on opportunities that are relevant to you. That’s the reason I came up with The Relevancy Pyramid. It’s the only method of focusing your links and opportunities.
The basic model is:
There aren’t many link-building opportunities that are pertinent to your site. The best way to approach these is by focusing on them first.
After you’ve worked these out, move to the bottom of the ladder, where more opportunities are less relevant.
Two alternatives to this prioritization technique:
- Receiving links from authoritative sites such as the New York Times, Washington Post, or.edu, and or.gov websites is acceptable.
- The Relevancy Pyramid will change when you’re working with local SERPs.
I would suggest focusing on geo-targeted opportunities first. Then you can move on to more relevant, topically relevant prospects nationally.
This will give you one of the naturalists and an appropriate link profile.
But it’s not just about relevancy. If it were possible, you could create numerous relevant sites and then link them to your website.
It doesn’t work since it’s missing all the other elements that make a strong backlink.
This brings me back to the double standard:
Obtaining hyperlinks to your website from relevant sites and having organic visitors is essential.
If Google directs natural search results to the website, what do you think that says about the site?
It’s a sign that it’s an authentic site. It is generally accepted that websites that rank highly on organic search results are excellent opportunities for building links.
You can utilize SEMRush to determine whether a site is receiving organic traffic from search engines (and to determine how much “value” this traffic has):
A website may be relevant and receive visitors, but it requires:
If a site receives an organic amount of traffic, it is most likely reputable. It is possible to use Ahrefs’ DR to rank link-building potential clients based on their website’s credibility.
The more robust a website is and the better it is, the more difficult it is to gain links. This makes the links more valuable, and it’s worthwhile.
4. Link Quality
You can alter third-party metrics, such as Ahrefs Moz’s DA.
That’s why it’s essential to examine the backlink profile for all of your possibilities by hand.
I like running the site via Ahrefs and filtering the hyperlinks by “DoFollow.”
I then sort them into groups so that the most powerful links with the most DR are at the top.
Essentially, you want to ensure that your site receives links from high-quality sources.
Utilize the same criteria as above.
5. Editorial Standards
Why are diamonds precious? They’re expensive to acquire!
If you focused on acquiring links from websites with good editorial standards, it would assist.
The more difficult it is to get backlinks, the more valuable it becomes.
However, the reverse is also true:
The simpler a backlink is to obtain, the more valuable it is.
6. Outbound Link Quality
Websites that follow strict editorial guidelines are likely to connect to trusted sources. Your site’s link should “live” alongside other trusted external links.
Log in to your domain’s Ahrefs Site Explorer, and then go through “Linked domains” under “Outgoing links”:
Check out every site you can and then ask questions:
- What is their linkage?
- Are the links inbound pertinent?
- Are outbound links going to trusted, respected websites?
- Do the links that are outbound appear natural? Or do they seem like they are paid links?
Nothing is more important than ensuring that you have hyperlinks on websites that are indexed. If Google doesn’t find your website, the hyperlinks will be useless.
Click on Google and type in “site: example.com.”
If they aren’t there, stay away from the site.
Let’s talk about the kinds of links to avoid now that you are familiar with the appearance of a good backlink.
3 Kinds of Backlinks to Avoid
Go through the seven aspects of quality backlinks listed above. You’ll find that the following kinds of backlinks do not qualify.
The majority of websites aren’t helpful and don’t even have traffic. They aren’t governed by editorial guidelines and also have horrible outbound links.
Here’s an example:
- Public Blog Networks
You’ve probably heard about private blog networks (PBNs). However, public blogs are not the same thing. Both are dangerous because they’re artificial link-building. However, private blogs are less risky as they are more easily disguised.
On the other hand, blogging networks can be described as link farms, which are easy to spot.
Take a look at this website, which uses links from the public blog network:
Most public-sector networks don’t try to block crawlers from third parties such as Ahrefs.
If it takes me just two seconds to realize how you’re using public network links, what is the best thing Google could do?
Here’s what an actual public blog network looks like:
Beware of these websites if you wish to avoid being disqualified.
2. DoFollow Blog Comments
Here’s how they look:
These links meet what are known as the “authority” quality requirements for hyperlinks.
However, they’re far from the mark in all other aspects. Additionally, you shouldn’t put your site in the same space as some of the other outbound links you’ll encounter.
3. 2.0s on the Web. 2.0s
The process of thinking behind using Web 2.0s is like DoFollow blogs. The idea is to make use of the credibility of the site, just like Wix:
However, web 2.0s provide a new dimension as they try to create artificial value.
What’s the issue? It’s because they’re not editorial links. The content isn’t of the highest quality, and you don’t get in any way from the authority since it’s the subdomain.
Furthermore, the only way that Web 2.0 backlinks could be of any use is if they’re indexable. What’s more,
It isn’t easy to get listed by Google without constructing second-tier links. Now you know which backlinks to avoid like a virus.
But now an important question arises:
What is a Good Number of Backlinks?
The simplest way to figure out how many backlinks you need is to research your competitors.
The process is called an analysis of backlink gaps.
- Find a keyword that qualifies.
- Create content optimized for SEO that’s more effective than your competitors
” SEO content” can be used for all transactional and informational pages.
- Determine how many backlinks you require using a link gap analysis
Link gap analysis is divided into two components.
It would be best if you first examined how many backlinks competitors have to their sites overall.
Then, run your desired phrase through Ahrefs Keyword Explorer and scroll down to look at the competition.
Click on “More” and then open “Domain Comparative” in a new tab.
Select the top four competitors for your keyword, and then add your domain.
You’ll be able to see the difference between you and your competition if there’s barely any difference (or if there’s a significant advantage). There’s a good chance that you don’t require numerous backlinks to be ranked.
This is the next step that analyzes the gap between the two.
It is time to look at the backlinks you’ll need for your desired keyword-driven site to be ranked.
You can utilize the Ahrefs KD metric to calculate an estimation.
But, this is flawed for a significant reason. It isn’t clear what authority you’ll require for links to rank.
What we do is sort each competitor’s backlinks into authoritative ranges such as:
This will let you know precisely how many backlinks are required at each level of authority.
This is extremely helpful because it allows you to estimate the amount you’ll need to pay to purchase backlinks.
How to Gain Backlinks (Like an SEO Professional)
Here are seven link-building strategies that you can employ to get higher-quality backlinks.
- Authority Transfer Techniques
It’s a powerful technique to distribute authority (PageRank). Technically speaking, the authority transfer technique is not a “connection building” technique. Nevertheless, it is a successful way of allocating the PageRank management of your connections to the most important sites in your SEO.
Here’s how it will work:
Step 1: Identify which pages on your website have links to your site that are already in place.
The easiest method to find these websites is by using Ahrefs.
Open Ahrefs. Select your domain and begin your analysis.
Select “Best by Links” next to “Pages” and then “Referring Domains” to order the results:
Step 2: Create internal links on those pages to relevant pages driven by SEO
All you have to do is create internal links. Your internal links should focus on websites you consider to be A) relevant to the market and B) the pages you’re trying to get ranked for.
I would recommend exactly matching anchor texts in your internal hyperlinks (it’s legal to do this in the event they’re not web-wide).
I suggest using this method each time you create an SEO-driven new page. It’s among the best ways to give your site an edge immediately (by using the existing authority).
Your aim should be to get your site’s page on the SERPs as high as possible before getting hyperlinks.
Achieving authority through the Transfer Technique is among the most effective methods to achieve this target (fast).
- LIS Technique
What factors will make someone want to add a link to your site? There are many strengths; however, one greatly helps and is called ” Length Implies Strength” or LIS. Ever seen one of those protracted sales letters that go on for years?
There’s no way that happened by mistake.
Long sales letters leverage “heuristics.”
In the end, humans (humans) are lazy and don’t like to think. Therefore, we rely on mental shortcuts to make decisions, solve problems, pass judgements, etc.
How is this related to link building?
In The Backlinko research:
“Long-form content has on average 77.2 percent more links than shorter articles.”
If you’re looking for more backlinks, you should create long-form content.
For instance, if you look at the pages that have received the most backlinks,
This is the most important takeaway:
You can write more detailed information if you want to add more links.
Do not take this out of context!
It must be thought-through and provide massive amounts of unique value.
- Predictive Links Technique
What if you could design pages for your website that would consistently draw backlinks? The Predictive Links Method makes this possible, and what’s most impressive about it is how simple it is to apply.
Here’s the way to go:
Step 1: Examine your most-linked-to competitors’ pages.
Open Ahrefs and enter the domain of a competitor and click to open “Best by Links.”
You’ll immediately see which subjects have received the most backlinks within your area of expertise.
You could also employ this method to create “predictively” socially-relevant content for social media.
Go to Buzzsumo. Choose an idea
In turn, you’ll be able to access concepts that have been proven to get social shares (and hyperlinks).
It’s also possible to do the same thing using YouTube.
Find a channel that is popular in your area – sort their videos according to their most popular.
Then, BOOM! You can see the ideas that are the most popular niches.
Step 2 – Create a website on the same subject; however, make it 10x more different and more effective.
Suppose you’re using this technique to get links, gain more social engagement, or even take over YouTube. In that case, the idea remains the same. You’ll create an asset that is ten times better and more specific than your competition.
Step 3 Contact those who have connected to your competitor’s content.
I suggest “testing your waters” before pitching your content using this method. Send an easy outreach email such as this:
Hey [NAMEHey [NAME!
My name is [your name], and I hold the position of [you’re] inside your business. I researched [TOPIC] and found that you had a link to [COMPETITOR’S URL], which is fantastic. I’ve just published a new tutorial on [TOPIC], and it’s [VALUE PROPOSITION].
Are you interested in watching the video (and perhaps providing feedback)? Please let me know, and I’ll send the link to you.
Thank you so much!
I suggest trying a variety of designs for your subsequent emails to ensure you have found an ideal point.
Be sure to provide something valuable when soliciting the link.
3. The Relationship Accelerator Technique
The Relationship Accelerator Technique serves a double purpose:
- It could help you develop relationships with the most critical “linkerati” (people that are willing and able to connect directly to your site).
- It will allow you to score websites with little effort.
There are a variety of methods to accomplish this.
You can organize expert roundups, interview guests, or ask experts to contribute to your content.
This method works since there’s a straightforward swap of worth. The experts gain exposure, and you build an informal connection with them. You’ll also be exposed to them since they will likely post or share the content.
4. Oprah Technique
I came up with a unique title for this method. However, it’s straightforward, and you’ll be interviewed and get hyperlinks.
Go to Google Search for “interview + niche” or “interview with + [your competitor].”
All of these prospects should be added to your database of link building. After that, you can contact them and ask for an interview.
Create a basic template, such as this:
[YOUR NAME], and I work for the company you are employed as [YOUR POINT OF POWER]. I’d like to express my gratitude for all the beautiful interviews you’ve conducted. I’ve watched your interview on [INSERT ONE YOU LIKE] repeatedly because it’s valuable. Do you currently accept new interviewees? This is the query I have for you. If so, we should meet up because [COOL RESULTS] [COOL RESULT].
Please let me know. Thanks!
5. Use the Merger Technique
Merger Technique is superficial and easy to understand:
Find sites with quality link profiles, buy them, and redirect them to your site.
For instance, Neil Patel acquired UberSuggest and later merged it into NeilPatel.com. In the process, Neil Patel gained an additional 17,500 backlinks to 5,610 domains that referred to him:
And Backlinko did the same when we purchased PointblankSEO.com. Brian added 24,500 backlinks from the 2,000 domains he referred to:
They both have active online tools or websites, which is the most effective method.
You may also make use of expired domains. I suggest you use Spamzilla to locate these domains:
6. Utilize the Phantom Technique.
At some point, you’ll get to the end of achieving your desired backlink volume for a specific webpage. But what do you do if you’re not ranked the way you’d like to be?
This is the moment when the Phantom Technique enters.
Instead of building backlinks to level one (links directly affecting your site), it is possible to strengthen your backlinks already in place.
This method is known as tier two link building. It’s highly efficient, and your competition won’t know you’re doing it.
7. The Switch Up Technique
The Switch Up Method is my preferred method to establish relationships quickly. You may not realize that developing relationships is an essential element to gaining more backlinks.
The majority of people fail with link outreach due to the fact that they’re trying to hit home runs at the first opportunity. Similar to sales, it is essential to make small steps on the way.
It is essential to establish connections with websites (and those who can connect to you) before you can ask for something.
There must be an exchange in value.
“Value” can be found in many forms, including assistance, money, or content.
Money is great. However, you can also obtain links without having to pay for people. However, this will only be feasible through the development of genuine relationships.
The first step in doing that is using the Switch Up Method.
Here’s how you can do it:
- Review the blog’s content and look over all of the external hyperlinks.
- Make sure you’re linking to general websites, like Wikipedia, CNN, or any authority website with many authors.
- Visit Google and search for a suitable replacement for the blog with lower authority.
- Change the link
- Contact the person
Make use of a non-threatening template such as this:
I’m the person who occupies [YOUR POSITION] at the company you work for, and my name is [YOUR NAME]. I was researching [TOPIC] and came across your article on [TOPIC]. I thoroughly loved the information. I had no idea that [things that you learn from their contentiousness] could learn something from their content. super cool. But I won’t take up any more of your precious time. I wanted to express my gratitude for creating the article and say that I’ve included it in my post at http://[INSERT NAKED URL] about [TOPIC the TOPIC].
Thank you for your time!
This is it! Are you still unsure regarding backlinks? Here’s the answer:
FAQs about Backlinks
My backlinks are decreasing. What should I do?
It’s normal and expected to lose links as time passes. It’s the reason it’s crucial to be aware that link building isn’t just a once-in-a-lifetime occasion. It must be a continuous process. You must always seek new backlinks to compensate for lost ones.
My backlinks do not show in Google the Search Console, Ahrefs, etc. Why?
Google Search Console only shows only a small portion of your link profile. Although third-party tools such as Ahrefs are fantastic at locating backlinks, they’re not complete or accurate. Consider that these tools only show a portion of your link profile.
Do Fiverr backlinks work?
Based on my experience, most link opportunities available on Fiverr are not worth it. In general, I’d advise against buying backlinks on Fiverr. Be aware… you generally get what you get for your money.
Do NoFollow backlinks beneficial?
Backlinks that do not follow NoFollow are not efficient or efficient because they cannot pass PageRank. They are only helpful when driving referral traffic or making sales. They have no significance in terms of SEO.
What is the number of links per day that are secure?
It’s not necessary to worry about link speed when creating fake backlinks. If you’re building backlinks through outreach and content marketing, You don’t need to fret about this.
Contact D’Marketing Agency
If you’re looking for help earning backlinks and improving your SEO, we at D’Marketing Agency can certainly assist. Our SEO experts know how to acquire the links your company needs to flourish online.
To find out more about our offerings and how we can assist increase the visibility and ranking of your website, get in touch with us right away. Thanks for reading!
The art of gaining more backlinks is a vast subject, but I hope this will provide you with the proper way to increase your backlinks. If you found this article helpful, then please share it with others. Better yet, you can share it via a link.