Depending on your learning style and lifestyle, determine the ideal manner to acquire and retain an SEO education.
A complex subject SEO. SEO basics are complicated, and search engines are constantly changing in our environment. Because of this, you must undergo many levels of training throughout the year to obtain a proper SEO education.
According to some educational ideas, each individual has a particular learning style. For instance, the VARK model identifies four general categories of learning styles:
Visual: You value images over written words.
Auditory: You favour talks and lectures.
Read/Write: Prefer written information.
Kinesthetic: Learn Through Doing.
What is the most effective strategy to acquire and retain an SEO education, given the enormous amounts of content produced and consumed every minute?
If the information doesn’t stick, it cannot become knowledge.
So, Which Format is Ideal for Learning SEO?
You need access to learning resources matching your learning style and environment to improve your SEO game. Here are five different ways to study SEO, along with advice and advantages and disadvantages for each:
- Online Education
- Learning materials Books
- supplementary education
- Websites for members
1. Online Education
Different online training formats are available. The range of e-learning alternatives for SEO includes anything from webinars and videos to entire online courses with supplementary resources.
Benefits: Most reputable online training programs are self-paced, allowing you to learn at your own pace. Online training is frequently less expensive than in-person consulting, and many courses allow for payment.
Cons: Online course completion rates are at most 15%. The accountability and engagement that come with face-to-face instruction are absent from video training. Additionally, your video training may only be successful if you have access to the experts to clarify the subject and ask questions.
Since the pandemic, there has been a reduced likelihood of receiving in-person SEO training. If and when it is offered, it usually simulates a classroom setting, complete with lectures, discussions, and even hands-on exercises. This training might occur in conference workshops, on-site at a business, or the trainer’s location.
Advantages: University-level content can be provided where there is a chance for a live discussion of the material during SEO training classes. The curriculum can be changed to discuss current SEO trends in real-time. You frequently receive personalised guidance relevant to your major SEO issues immediately. Additionally, if several team members attend together, classroom training is the most excellent way to synchronise SEO knowledge across teams.
Cons: According to research, there are more productive approaches to learning than attending lectures passively. Face-to-face learning requires active listening, questioning, and student participation to succeed. Others worry about the expense of travel and the potential loss of income, although many believe the long-term benefits outweigh the short-term costs.
You may anticipate that paper books would become less popular as more digital content became available. Not so. According to data from the Pew Research Center, print books continue to outsell audiobooks and ebooks.
Benefits: Books can provide comprehensive, from-cover-to-cover insights into a subject like SEO. Additionally, studies suggest that printed material is more accessible for individuals to understand than digital information. You can keep an excellent book on your shelf and refer to it repeatedly.
Cons: Not all books—like mine—are appropriate for casual reading on a metro commute. Reading them at home or work, though, might also be problematic. Only 16 minutes a day are spent reading in America on average. Another issue is buying books but never reading them. Finally, physical books can soon become outdated since they are not as quickly updated as digital content.
4. Supplementary Learning
E-books and white papers are two common types of marketing information that can improve your understanding of SEO.
The e-book I’m referring to here is not the kind you might buy from Amazon, but the kind brands utilise in their marketing funnels. These are intended to provide a quick overview of a subject, and E-books frequently include less text, more images, and white space.
E-books help learn the basics of a subject, and their portable design enables learning on the go with any device without the weight of a heavy book. You can learn more about the topic at leisure using interactive elements, such as links to further resources like articles and videos.
Cons: E-books are susceptible to being purchased but never read, just like print books. Also, remember that since most ebooks serve as marketing collateral, their content may contain bias.
Technical content such as white papers
After extensive study, white papers thoroughly examine a subject in a digital format. This kind of information is frequently used to develop a business case and can assist a reader in choosing a solution (whether it’s a service, product, or point of view).
Advantages: A white paper’s comprehensive structure enables you to gain a deeper understanding of a subject or issue you may be dealing with. These frequently go deeply into one component of SEO; for instance, you might have a white paper devoted solely to schema and how it affects search results.
Cons: White papers are frequently used as marketing tools because they persuasively convey information that points the reader toward the publisher’s solution or point of view. That is only a con if the reader fails to conduct to avoid their due diligence. White papers are text-heavy documents; therefore, not everyone may find them appealing.
An excellent alternative you might want to consider is DMA SEO Blogs where they keep you relevant and informational about SEO.
5. Member-only Website
A membership site for SEO training can provide you with the best of both worlds: a virtual environment with a variety of materials to suit all learning preferences and interactive elements that can simulate an actual classroom setting.
Virtual learning is developing at the same time that enterprises worldwide adjust to a changing environment. People want to stop watching videos by pushing play.
Especially now that so many people feel alone working and learning from home, people require access to current knowledge and the capacity to engage and collaborate with others.
With the launch of our new membership website, SEOtraining.com, we have met this requirement. We’ve virtually recreated our renowned, in-person SEO course curriculum.
Every type of learner can find something on our membership website:
- training program for SEO online (over 15 hours of updated video lessons)
- Actual Q&A sessions
- forums for discussion and assistance
- Presentations you can download
- Videos from “Ask us Anything.”
- eBooks and manuals
- SEO tools for short courses
In a time of information overload with a strong focus on digital content, it’s critical to consider your preferred learning method. A combination of interactive, online learning and print materials works well for most people in terms of preferences, lifestyle, and SEO objectives.
Small businesses like yours may improve every aspect of their search engine optimization with D’Marketing Agency assistance in order to rank better on search engines.
Wondering what we do? To find out more about our approach to search engine optimization, Contact D’Marketing Agency. When you’re ready, contact us so we can help with your SEO.