As organisations develop innovative content strategies that increase traffic, leads, and conversions while also expanding their brands across various markets, distribution channels, and platforms, content marketing has experienced enormous development.
Search engine optimization is one of the central tenets of developing a content marketing plan for the future (SEO). SEO is essential to a content marketing plan because it makes your content more visible by making it easier for users to locate it on search engines.
Here, we examine the significance of SEO, how to include it in your content strategy, and our top five suggestions for developing a successful SEO plan for 2023.
Why is SEO important and what is it?
The goal of SEO is to raise a website’s rating on Google and boost the number and quality of search engine traffic it receives. The steps in this procedure are varied; they include technical audits, link-building, keyword research, content optimization, and more.
The goal of SEO is to boost your site’s visibility; as a result, it is crucial for businesses trying to drive more visitors to their website or establish themselves as authoritative and dependable sources in their industry or profession.
Why Combining your Content and SEO Tactics Makes Sense
While SEO is a significant route for content distribution in and of itself, it also substantially impacts how visible content is on other channels. Here is how some important SEO components might contribute to your overall content strategy:
You must consider how a user will find your material before creating it. Understanding the keywords and frequency of searches your target audience makes requires keyword research.
Your target audience will likely use a list of keywords to find material similar to what you have to offer if you combine your SEO and content strategy. The keywords from your study can then be used as hashtags on social media, in the transcripts of your videos, or the body of your lengthy blog entries.
By including SEO in your content strategy, you can discover which keywords are being utilised and the intent behind them.
By comprehending the user’s search intent, you can position your information to be the most relevant.
For instance, finding the most pertinent keywords with the right search intent can offer you the advantage over less optimised content for informational content like blog posts because Google wants to show the user the most relevant result for the query.
Content Structure & Format
Another reason to include SEO in your content strategy is to provide material with an optimal structure and format.
In addition to providing you with an idea of which content format—such as a guide, review, video, etc.—is likely to produce the best results, SEO also provides you with a structural framework that will help you deliver the best content experience and increase the likelihood that your content will be seen.
The Top 5 Suggestions for Developing a Fruitful SEO Content Strategy in 2023
Brands are beginning to emphasise content marketing and increase spending on content development across various channels and platforms now that 90% of marketers are using a content marketing plan. Brands will need to optimise their content to stand out as much as possible in the face of increased competition. Because of this, SEO optimization is crucial.
Here are five suggestions for businesses looking to increase brand awareness while developing their SEO content strategy.
1. Create Video Content
There are several reasons why video dominates content marketing and why it has emerged as one of the best ways to engage your audience. Short-form video is one of the most popular ways for individuals to consume content on social media platforms and is very effective. Because short-form video offers the highest return on investment (ROI) compared to all other media formats, social media platforms are giving the design a lot of attention and funding.
Customers use video platforms as search engines and as a source of information and pleasure. To ensure that their content is readily found among a sea of other videos, marketers must emphasise SEO optimization in addition to producing video content that resonates with their target audience when they watch it.
2. Make Voice Search Optimised
Brands have been pushed to adopt creative approaches due to the launch of Siri and other voice assistants to seize new prospects. Brands that refuse to optimise their content for voice search are passing on a sizable potential given that 27% of the world’s internet population uses voice search on mobile devices and over 4 billion voice assistants are in use worldwide.
There are many significant factors to consider when optimising for voice search, but highlighted snippets, which appear at the top of the search results page and are expressly chosen by Google as the best response to the user’s query, are one of the most crucial SEO components.
Brands that don’t optimise their content for featured snippets are losing the chance to have their material more visible in people’s homes and when they are on the go because of the enhanced importance of featured snippets for voice search.
3. Adapt your Material for Various Channels
Repurposing content entails reusing previously created material and modifying it for usage on new platforms. For example, small movies or fragments might be made for social media platforms using long-form videos. It’s a unique method for businesses to produce fresh content and reach viewers that like various media formats.
Other suggestions for content reuse include turning a blog post or article into a video or social media thread, blogging about podcasts, converting presentations into infographics, etc. Given the variety of alternatives, marketers must ensure that the content style matches the channel they intend to employ.
The following are some best practices for repurposing content:
Giving popular, timeless content top priority.
Coordinating the publication of reused content with current events, news, and trends
You are giving your material the highest chance of getting shared by using graphics.
4. Improve user experience and website Optimization (UX)
SEO foundations form the basis of any successful SEO content strategy; thus, optimising your website is crucial.
The following are some of the most crucial SEO adjustments that brands should take into account:
- Improving metadata
- Updating canonicals to prevent content duplication
- Improving page load and speed
- Creating mobile-friendly page layouts
- The use of structured data
Two fundamental SEO principles—ensuring the user has a positive experience on your site and making content as accessible as possible on mobile devices—are derived from these optimizations.
Mobile is expected to continue to outpace desktop in popularity for the foreseeable future, making up about 60% of all traffic on the planet in the first half of 2022. People are increasingly consuming media on their mobile devices more than ever since social media and entertainment are becoming so mobile-focused. Thus, delivering a smooth mobile experience will be essential in 2023 as the use of mobile devices increases.
5. Stay Current with Google’s Algorithm Changes
Google’s algorithms are updated frequently to provide the most relevant results for a search query. Most of these adjustments are modest, but significant updates can significantly affect content and SEO strategy.
This is a good illustration of Google’s “Helpful Content Update,” unveiled in September 2022. Artificial intelligence (AI) content has gained popularity in recent years since it has made it easier for marketers and authors to generate content. The ‘Helpful Material Update,’ Google’s response, was created to devalue automated information and prioritise content that puts humans first.
Although we don’t know what algorithm improvements Google has coming up with, it’s essential to be informed because they can explain why your content isn’t performing as you had hoped.
- A great content plan must include SEO, and critical components like keyword research, page speed, and mobile optimization. SEO and content should collaborate to increase the visibility of your brand and content across numerous channels and platforms.
- One of the best types of material to engage your audience is video content, which is quite popular.
- Given the increasing use of mobile devices for media consumption, voice search is more crucial than ever. It is a fantastic approach to increasing brand awareness at home and travelling.
- Although content will need to be adapted depending on the channel and platform, repurposing content aids in reaching various audiences that may consume media in multiple formats.
- For Google to value and prioritise your content, you must optimise your site and enhance user experience. Making content mobile accessible and ensuring users have a positive experience on your site is equally crucial to complying with Google’s core guidelines.
- Following Google’s algorithm updates can help you stay informed about changes to how Google ranks and evaluates your content as well as how to prevent any potential hiccups in its performance.
Small businesses like yours may improve every aspect of their search engine optimization with D’Marketing Agency assistance in order to rank better on search engines.
Wondering what we do? To find out more about our approach to search engine optimization, Contact D’Marketing Agency. When you’re ready, contact us so we can help with your SEO.