Content marketing is the core of digital marketing. It aims at turning your audience into customers through valuable content.
But, the valuable content on your blog/website or social media channels needs to be seen by potential customers. But, how do you do that?
This is where content marketing comes in handy.
In this article, we will discuss ways in which you can use content marketing to multiply your restaurant business’s revenue.
Let’s dive into the details.
Create a Content Marketing Strategy
A strategy keeps you on track. It makes things less overwhelming for a marketer. Before diving into content creation for your restaurant business, create a strategy.
Make sure you know:
- Who you are targeting?
- What tactics will you use to do that?
- What tools you are going to use?
- What type of media do you want your audience to see?
Start a Blog
Your blog is going to play a vital role in your content marketing efforts. It’s where your target audience will know the details about your restaurant business.
Once you are done with the content marketing strategy, create a blog and start publishing high-quality, valuable content on it.
Using WordPress to Create a Free Blog
WordPress allows you to create a beautiful blog/website for your business for free. You will just have to get your domain name registered and invest in a hosting company.
Hosting is where your website’s data is stored.
Create a professional blog of your restaurant business to kick start your content marketing efforts.
Use Keyword Research to Get on the first SERP
Keyword research is a vital part of SEO. Without it, you’ll just write content that probably won’t reach your target customer.
To make content marketing for restaurants effective and attract an audience from search engines, keyword research is a must.
First, you identify the keywords your potential customers are searching for. You can do that efficiently using a tool.
Then, you create content for a restaurant website around the keywords that you find lucrative. You would aim to get your content in front of those searching for the keywords.
If you want to rank your website/blog on the search engine result pages and get in front of the relevant audience, you’ll have to use an effective SEO tool.
Use Ubersuggest Free
While Ubersuggest also has paid plans, you can easily perform keyword research effectively on the free plan. It just limits you to get the data of 3 keywords per day.
Other keyword research tools come at a price. You can try them out in a free trial mostly. One of the top keyword research and SEO tools is Ahrefs.
Outrank competitors using Ahrefs
Ahrefs is an amazing tool for those who want to rank their website/blog on the first page of Google. It lets you land on lucrative keywords for your articles and allows you to do competitor research to outrank them.
Although it’s a paid tool, the value it provides surpasses the price in no time.
Keep Content Correct with Grammarly
To get your message across effectively, you need to produce correct, valuable, and high-quality content. Doing so will not only improve your credibility as a business but will also boost your engagement.
Grammarly is a free tool that you can use to check your content for spelling and grammar mistakes. Although the free version is enough, you can upgrade to their paid version which helps you optimize your content further.
Write about Recipes
Write about recipes that you specialize in. The more you produce content on the topics people are searching for, the higher your website’s chance to get ranked in Google.
And the higher you rank on search results, the better your chance to attract customers.
Writing about the recipes you offer will boost your restaurant’s reach and build awareness of your brand.
Try not to include jargon and acronyms as they might turn off your readers if they are new to cooking.
Write on Diet-Specific Topics
Even if your restaurant doesn’t offer diet foods, you can write on them to get your website ranked on Google.
For instance, you can write on vegan, low carb, gluten-free, and other dishes that resonate with a specific group of audience.
Write on Health-Conscious People
A lot of people are health-conscious and are in search of healthy foods. Make a separate menu to target that group of audience.
Write on healthy dishes even if you don’t make them. This will attract healthy eaters and allow you to get more search engine real estate.
Post on Social Media
Social media can be a game-changer for your restaurant business as it can thrive on visual content.
Delicious food pictures are not that easy to scroll pass through. They are bound to get the attention of your prospects.
A great free tool you can use to make your food pictures appear more delicious is Canva. You can create virtually anything with this tool.
You don’t need to be a graphic designer to use Canva. There are a lot of ready-made templates that you can use to create cool graphics for your restaurant’s social media pages.
Social media is a great asset; use it to interact with people, post updates/news, and show the audience your restaurant’s great environment in visuals.
The best thing is, you can do content marketing for restaurants on social media for free.
You can also use social media ads to get in front of people quickly though. Offer a discount or a free delivery for a limited time to arise a sense of urgency in your audience.
You can attract new customers in addition to the existing ones by offering a free ad or a benefit for a limited time. Who doesn’t love discounts, right?
This gives you a chance to convert those one-time customers into long-term ones.
Use Facebook and Instagram to Showcase Your Menu
HubSpot reports that photos on Facebook generate much higher engagement than a regular post. Luckily, you can use this fact to manifold your post engagement as food visuals are tempting.
Plus, you have a lot of people scrolling through Facebook. Utilize that audience with attractive visuals and occasional freebies.
Manage social media with Hootsuite
If you don’t want to focus on a single social media platform, and also want to save time, a social media management tool is what you need.
Tools like Hootsuite allow you to automate your social media postings. This minimizes manual work and you can target customers hanging out on different social media platforms.
Manage Customer Relations Effectively
Use social media to manage customer relations. It’s a great platform to connect with prospects and build trust with them.
Your current customers are an asset to you. You can leverage them to bring more customers. Get them to write feedback for you. Your top-notch service will be enough to persuade them to spread your good name to their social circle.
Feedback can make people trust your brand. Someone looking for a restaurant is probably going to see the reviews a restaurant has before trying out its food.
Moreover, not all people will love your food. When you get a complaint, ask them politely about their problem and try to give them a benefit as compensation.
While there will be a lot of similar recipes, you should stick to your own. Don’t copy anything from anywhere. Tell them your recipes. Think outside the box and provide unique content to your audience.
Don’t lie to your audience and be authentic. Potential customers should only be expecting what you can offer, otherwise, they may end up disappointed, which can affect your reputation negatively.
Use Video to Attract
Video content is an ever-growing form of content. From cat videos to product slideshows, people love to consume videos because they are so appealing to the eyes.
Video can play a vital role in content marketing for restaurants. Whether it’s an ad, a social media post, or a YouTube video explaining something, video tends to convert the viewers more.
The best thing is, you don’t have to invest a lot in video production these days. Tools like InVideo let you create attractive, eye-catching videos in a few minutes.
It has a free plan and the paid plan is not expensive either. On top of that, there is no watermark on the videos produced with this tool on the free plan.
A well-designed and well-optimized website is the key to effective content marketing for restaurants. The content for a restaurant website should be SEO optimized, correct, and valuable.
Create a solid social media presence. Automate social media content management if you have the budget.
Use the power of pictures and videos to attract prospects and leverage customer feedback to get new customers.
Your content marketing efforts should be focused on delivering value to your audience.