A Beginner’s Guide to SEO

March 22, 2021
By Leo Tan
online marketing

If you want more leads, sales or traffic, one of the best ways to do so is by using Search Engine Optimization. It is the process of improving your google rankings, web presence, and hence traffic or sales for your website. SEO can ensure that your website appears on the 1 st page of search engines. The traffic that comes through this entire process is highly targeted and maximizes conversions. Hence, from start-up businesses to a well-established enterprise, SEO is a critical component.

So what exactly entails a quality SEO process? Let’s dive right into it.

THE SEO PROCESS

1. Research and SEO Audit

With an SEO audit, you can take a complete and deeper look into your company’s strategy. You don’t need to worry if you don’t know what needs to be done. You can consult an expert for evaluating your website and analysing where it needs improvement and where it does its best. An extensive SEO audit provides an insight into your businesses and helps you to excel.

As part of our SEO services, we first dig deep into your company’s goals, competitors, website, and use various SEO tools to do a deep audit of your website. We then use this data to create an affective SEO strategy for your website. It includes the following.

Competitor Analysis, what they are doing and how to beat them In-depth website analysis from a customer point of view a nalysis of how compelling your on page content and call to action is :

a) User Experience (UX analysis)
b) Mobile responsive test
c) Website speed test
d) Recommendations to improve on-page content based on Google success factors

2. Keyword Research

One of the primary components of the SEO strategy is keyword research. The keywords should drive specific audiences to your website and increase traffic. With proper keyword research, using tools like SEMrush and Ahrefs, you can understand what kind of keywords your consumers are searching for, and hence create SEO optimized content around those keywords.

However, it is important to note the volume and the competitiveness of these keywords. Yes, you can rank for excessively long tailed keywords, but with no search volume, but that would not help your business. On the other hand, ranking for high volume keywords, but which have extremely high competitiveness may also be something that is too unachievable. Hence, proper keyword research forms the basic foundations of our SEO campaign.

In short, targeting the right or wrong keywords, can make our break a successful SEO campaign.

One of the tricks to help in keyword research is competitor keyword analysis. See what your competitors are ranking for, and target those keywords.

Also, it would be a good idea to also find out what are some of the long tail keywords, which usually have lower competitiveness, as these are the “low-hanging fruit” that you can easily rank for.

3. On-Page Optimization

Several changes can be made to your website to ensure that Google best understands you and analyses you accordingly. With the help of an experienced SEO team, your website can be optimized for speed, functionality, and usability, so as to improve the chances of ranking on the first page.

Some of our on-page SEO optimization services include:

a) Updating titles, content descriptions, and search tags.
b) Reviewing information by adding the structure of your website redirects and internal linking architecture regularly
c) Headings (H1, H2, H3)
d) On-page content
e) Creating a site map
f) Optimizing the media of your site so that it can rank at the top
i) Relevant keyword research and optimization
j) Analysing the usability, speed, and design of your site
k) Creating Catchy titles & descriptions
l) Improving UX

4. Content Creation

Content is a vital part of the website which attracts customers, establishes authority and credibility. Professionally done content can also attract organic backlinks over time. Quality content can come from the following:

a) Professional copy
b) Long-form copy that educates as well as entertains
c) Intriguing blog content
d) Infographics

5. Backlinking

Off-page factors that influence your website ranking also need to be managed. Your back-link profile can affect your search results. Both the number and quantity of websites linked to your website are critical. The number of backlinks represent the “votes” for your website, so that google can see your website as being more trustworthy. Having more backlinks increases the chances for a website to rank well. You must ensure that the SEO services increase the authority of your website and Google’s interpretation in the ranking. Backlinking can come in the following ways:

a) Promotion of content
b) Blog/press mentions
c) Viral Marketing Campaigns
d) Promoting your content to well-renowned bloggers
e) Developing relevant content for your blogs
f) Looking out for how your content is being distributed on different social media platforms
g) Optimizing your Google My Business profile.

Off-page optimization services differentiate you and make you stand out from your competitors!

6. Conversion Rate Testing and Optimization

You can have all the traffic in the world, but if the website isn’t optimized to turn those visitors into buyers, then all those efforts would have been put to waste. Once you have specific search traffic, you need to make sure that the website is driving visitors concisely and effectively. For this, you will need the following tools.

a) Analysis of Conversion Path
b) Call-to-Action Improvements
c) Continual Improvements Via ROI Tracking

Why Consider Hiring a SEO Agency?

A successful SEO campaign requires many intricate details, processes and technical know-how. For most companies, they may not have the sufficient expertise to carry out a complex SEO campaign. Hence, Media Mojo, our diverse team of experts can help you with carrying out a successful SEO campaign, using only white hat strategies that help you rank well on google.

1. CUSTOM STRATEGY

We believe that there is no one size fits all strategy when it comes to SEO. There is indeed a basic “template” for a SEO campaign. However, each of these campaigns needs to be tailor-fitted to produce maximum results business. That is why we also do a deep research of your brand and business, before coming up with a custom strategy for you. Too many so-called experts provide a copy and paste strategy which does not maximize your return on investment.

2. PROGRESSIVE OPTIMIZATION

We strive to continuously work with you using progressive optimization. With progressive optimization, we optimize your site regularly and improve it on an ongoing basis, continually improving your SEO. This will benefit in making it better progressively to ensure that your site is up to date.

3. MONTHLY REPORTS

We hold regular monthly reports for all our clients, as they are an important tool for monitoring the results of your SEO efforts. With a performance report at hand, your business can receive immediate insight into the results of your SEO strategy. We keep an eye on the regular updates of your site traffic, conversion rate, and ranking, and report them in a readable format for you.

For more information about our SEO services, contact one of our SEO strategists to book your free SEO strategy session today.

On behalf of all of us, we hope that your website will appear on the 1 st page and achieve high-ranking results!

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