For several reasons, Google is the most used search engine in the world. Along with emphasizing user experience enhancement, Google also offers some of the most effective marketing tools available today. One of them is Google Business Profile (GBP), formerly known as Google My Business (GMB). It is a free marketing tool that helps companies improve their online visibility across Google. Since Google is where most online encounters begin and because having a Google Business Profile account can help with SEO, every business should have one.
You may manage your account, much like a social network profile, and have access to important business data with a Google Business Profile (or GBP listing). GBP is, in essence, your finest ally for enhancing your online visibility throughout Google! You must learn how GBP functions, of course, just as with other social media sites like Facebook, Twitter, or TikTok.
But how does GBP improve your position in search results? Continue reading to learn more about Google Business Profile’s advantages.
How Does a Google Business Profile Affect Your SEO?
Even though companies can set up a Google Business Profile account, only reputable, verified companies will appear in the GBP listing results, giving them more authority. Your company’s online visibility might be increased in various ways if it appears in the GBP listing results.
Businesses can add information about their company, such as a website, physical address, phone number, and business hours, so potential clients can quickly learn more about them on their GBP listing. To give consistent information, an SEO consultant must compare the GBP listing’s details to those of other marketing platforms.
Additionally, a GBP listing takes up more real estate, giving companies with Google Business Profile accounts the advantage of appearing more frequently on search engine results pages and generating more organic traffic.
Every marketer is now aware of how crucial SEO is to online advertising. In essence, SEO is one of the key fuels of digital marketing. Your marketing campaign would be completely unsupported without it. You must understand how a Google Business listing will impact your SEO if you intend to build one.
You can keep up your internet visibility across Google thanks to your GBP listing. When you have a Google Business Profile account and an optimized website, you are already ahead of your rivals who don’t. Compared to businesses without a GBP listing, those have shown up better in Google search results.
The key to raising your search engine rating is to have a GBP listing, but how does that work?
The six features of Google Business Profile are as follows:
- Customer Reviews
- Question And Answer
- Receive Enquiries
- Adding Updates
- GBP Insight
Now that you are familiar with Google Business Profile’s features let’s dig deeper into the technical aspects of GBP and how they relate to SEO.
7 Advantages of Using a Google Business Profile
1. GBP is Free
Free to use is Google Business Profile. Even if they don’t have a website, anyone can register an account and market their niche for free if they want to get their business seen online.
If your business is searching for a more economical and effective marketing plan, having a GBP listing is highly advantageous. Since the GBP listing is simple, you may edit and update information about your items or services.
2. Your local search engine ranking can be improved.
You may raise your local search engine rating by optimizing your Google Business listing. For small businesses and startups that must concentrate on attracting customers based on location, local SEO is crucial. The best strategy to raise your local search engine position is to create a GBP listing.
3. Offers Priceless Customer Insight
The Google Business Profile GMB has a win-win effect by making your brand more visible while giving you more insight into your clientele. A win-win situation exists here!
4. GBP Updates Google Maps with Your Company
Most importantly, if you update the information about your company, you can improve your web presence on Google. Google Maps will display your company’s name. Users who search for your company nearby will find it in Maps, complete with the address and a picture.
For instance, the user is looking for a pizza restaurant in Singapore, and Google offers a list of nearby options and driving instructions.
Even though the person looking for a pizza restaurant in Singapore is a visitor rather than a local, they may readily locate it because of its GBP listing.
5. Improving Customer Engagement
There is no doubt that a Google Business listing will catch the attention of the majority of people since it is one of the first items that will appear on Google’s results page. There are numerous opportunities for you to interact with your consumers more frequently.
By including a link to your website and your contact information, you can make the most of your Google Business Profile account. Customers can access your link, go to your website, and look you up on social media, all of which assist in raising your total online rating and broadening your online presence.
By enabling potential customers to discover more about what you have to offer without directly visiting your website, you may increase client engagement.
6. People can post customer reviews in GBP.
By default, anyone can post a customer review on Google Business Profile. Any company may do this to build trust, increase brand recognition, and broaden its web presence. By encouraging your consumer to leave feedback following a transaction, you should take advantage of the fact that customer evaluations on GBP listings are a terrific way to build trust.
Showing the reviews in public, whether they are favorable or unfavorable, is a great method to demonstrate your transparency. Sincerity is essential for establishing rapport with prospective clients and winning their loyalty. There is no better way to do this than by showcasing both the positive and negative aspects of your company.
7. Drive Visitors to Your Website
Consider your Google Business Profile, formerly known as Google My Business, as a gateway to your website. You can use your GMB listing, which provides a summary of your company, to send customers to your website.
Although you won’t be able to boost your customer base right away, you will raise your chances of attracting more potential clients, which is still beneficial.
A company’s Google Business listing can help it in a number of ways to raise its search engine rating. Even though it could take some time before you notice any noticeable changes, running a GBP listing is fantastic for your organization because it will enhance your organic SEO.
D’Marketing Agency is always available if you need assistance with maintaining your Google Business Profile account. If you’re interested in our SEO services, contact us to get in touch with our SEO agency.