10 Effective Off-Page SEO Techniques You Need To Know
Off-page SEO techniques aren’t easy to master. Still, they significantly affect your website’s overall search engine optimization strategy. In this guide, you’ll learn ten effective off-page SEO techniques you can implement today to help improve your search ranking and drive more traffic to your site. Let’s get started!
1) Do your keyword research
Before implementing any off-page SEO techniques, you’ll want to do keyword research. Keywords are essential because they help establish an initial foundation for your content. For example, suppose you will rank well for off-page SEO techniques. In that case, it helps a lot if you have that phrase in your content, so Google knows what pages on your site match up with user queries. It’s like teaching someone about English by having them read Shakespeare instead of Dr Seuss. Without doing your keyword research, you might be wasting time and energy building links for off-page SEO techniques when no one is searching for that term. That’s why doing your keyword research is one of our ten effective off-page SEO techniques—because, without it, you can lose sight of how much value specific strategies will bring to your
business.
2) Give it a go with guest posting
Guest posting is one of those strategies that many SEOs love but many marketers don’t fully understand. What exactly is guest posting? In its most basic form, it’s when you write an original piece of content on someone else’s website (the host) and then include a link back to your own website (the anchor). This strategy has grown in popularity over recent years because links from authoritative websites carry significant weight with search engines like Google.
The benefits of guest posting are twofold:
- You get a link back to your site,
- If you can find an appropriate match between your content and that of a publication, it will also drive traffic in their direction. The latter is only relevant if you’re writing for a popular publication or influencer—if your audience isn’t interested in what they have to say, they won’t click through.
3) Be strategic with social media share buttons
Be strategic with social media share buttons: Social sharing buttons are essential on a company website. But, there’s a difference between an average share count and one that impresses visitors. To improve social media shares of your content, include buttons for at least three different social networks and give visitors custom images to share. For example, offering templates for Facebook, Twitter and LinkedIn give visitors flexibility when sharing your content.
The most popular button sizes are 300 x 60 pixels and 400 x 50 pixels. This means you can be creative with smaller icons or design customized graphics. According to Social Media Examiner, 53 per cent of B2B marketers say they use small icons or no icon because they want visitors to click through directly from their site. A majority (62 per cent) choose images in which people interact rather than logos or blank spaces because they help personalize social media sharing.
4) Use accurate meta descriptions in your content
Accurate meta descriptions are critical for ranking well in search engines, especially Google. If you want your content to rank highly on the SERPs, make sure you include an accurate meta description as part of the HTML for each page. Plus, it’s good for clickthrough rates—and that helps boost your PageRank score!
Accurate meta descriptions typically contain 150 and 160 characters (spaces). In addition, they should contain relevant keywords or phrases and be written in a way that provides value to searchers. It’s also important to use H1 tags with keyword focus when possible; if there is not a clear keyword opportunity within an H1 tag, use something short and simple like Homepage.
5) Provide relevant and valuable links in your content
Links are an integral part of most search engine algorithms, and you can use that in your favor by getting other relevant sites to link back to yours. By providing relevant and valuable links in your content, you provide potential linkers with a reason for doing so.
For example, if you’re writing about how to make chocolate chip cookies, consider linking to recipes for cookie dough or ice cream cones at some point in your post—these are relevant topics within your niche and will help create a natural flow within your content. Use social media platforms to build an audience: If you have an active presence on social media platforms like Facebook, Twitter, Google+, LinkedIn and Pinterest, then you should definitely take advantage of that audience by posting links back to your site. Please make sure these links are relevant to what they see on social media sites so that they can easily decide whether it’s worth clicking through.
6) Backlink to authority sites within your niche
To get backlinks from authoritative sites within your niche, start with a content calendar. Using Excel, create a column for each day of the month (or whatever period you plan to work in). On that sheet, list at least ten influential sites within your niche and another column where you can note whether or not you’ve reached out to them regarding an interview. Start by reaching out to those top 10 sites and ask if they would be interested in interviewing someone with experience in your industry. After a few interviews are complete, reach out to other experts who have been interviewed on these authority sites. Ask if they would be willing to link back to their discussion on their own site after it has been published.
7) Contribute high-quality comments on popular blogs in your niche
There are many benefits to contributing comments on popular blogs in your place.
First, you’ll develop authority in your field and establish yourself as an expert.
Next, you’ll be able to interact with other industry experts and gain a better understanding of where people see holes in your work. This can lead to valuable partnerships that give you a wider reach than if you were alone.
Second, you’ll get natural links back to your site.
And finally, it’s a great way to network with others in your field who may be helpful to contacts down the road.
8) Optimize your website for search engines
A well-optimized website will usually show up near or at number one in search results for your given keywords. To optimize your website, you need to make sure it meets specific requirements. Keyword optimization is an essential part of ensuring that search engines are able to accurately identify what your website is about and return it in an influential position within search results. It’s important to note that keyword optimization is not just about stuffing keywords into your text; rather, it requires careful thought and attention.
There are several elements on your website which can be modified to influence how search engines rank it for particular terms or phrases. Google provides many tips on optimizing your website to help both new and experienced users determine which changes have had positive effects on their rankings as well as which ones have had no effect.
9) Stay active on social media channels
Social media is a fantastic way to drive traffic, but it’s also one of Google’s top three ranking factors. To stay ahead of your competition and boost your rankings, consider establishing a presence on at least Twitter, Facebook, LinkedIn and YouTube. Make sure you post valuable information (not just links), regularly add fresh content, and network with other influencers in your industry. It may take some time before results are visible, but building up an active social media following can really pay off down the road..
10) Have an expert audit your site.
If you can’t afford an off-site SEO expert, find a colleague who has experience with search engine optimization. See if they will take a look at your site and make suggestions. If you know what changes you need to make, see if any of them are willing to work on your site for free or for cheap in exchange for their experience. If you don’t know what changes need to be made, consider buying an audit.
This is an excellent way to get feedback from someone who knows more about SEO than you do. A professional should be able to point out issues that could prevent your site from ranking well and offer advice on how to fix those issues. However, remember that some experts may not have much experience working with WordPress sites, so choose wisely!
Look no further than D’Marketing Agency if you’re looking for an agency that can help your company expand through excellent off-page SEO tactics. We have a team of experts who understand how to get your website to the top of search engine results pages. Contact D’Marketing Agency today to learn more about our services and how we can assist you in achieving your desired level of online success.
